I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.

1. Turn Likes into Leads
Ashley Northington
DENOR Brands & Public Relations

2. About Ashley Northington
Ashley Northington is determined to help people, organizations
and brands share their stories with the world. She is an award-
winning public relations consultant, entrepreneur, writer and media
connoisseur. She is the founder and director of the boutique public
relations firm,
DENOR Brands & Public Relations.
ASH L EYN ORTH IN GTON .C OM

3. ASH L EYN ORTH IN GTON .C OM
Turn Likes Into Leads!
Today, we’re going to go over the crucial steps that will help you turn
social media likes into sales leads!
WHY ARE WE HERE?

4. MARKETING HAS CHANGED.
RENTING
MEDIA
OWNING
MEDIA

5. IT’S ALL ABOUT
You need to pin point your target
audience and where they
congregate online. The key to
leveraging any social platform is to
create engaging content that
connects with your ideal audience in
a meaningful way and leads them
back to your owned media: your
web site.
content
You should be creating high-quality content outside of social media and sharing
that content on social media to attract your target audience.

6. The Content Purpose

7. Social is not a silo.
E-Mail
Marketing
Web
Site
Events
Social
Media

8. Development Publish Social Media Web Site
Contact Form
or CTA
Follow Up Sale
The content process

9. Turn Likes into Leads!
Zero in on what services and
products you offer. Only offer the
services/products you love and the
ones that you do well. Develop your
business model around these
services.
1Know your nichE

10. Turn Likes into Leads!
Learn your customers and their
problems – inside and out. You will
need to determine how your
services will solve their problem.
You will need to pinpoint a very
specific type of customer and solve
a very specific problem.
2Know your customer

11. Turn Likes into Leads!
Use your unique business model to
develop a special offering
that will solve your ideal
customer’s problem.
3Solve your customer’s
problem

12. Turn Likes into Leads!
Create and curate content that is
meaningful to your audience and
relates to your offering.
4Create your content

13. Turn Likes into Leads!
Publish your content on your web
site. Put each piece of high-value
content on a landing page within
your site.
5publish your content

14. Turn Likes into Leads!
Engage your audience by
broadcasting your high-value
content only on the social media
platforms your audience frequents.
6broadcast your
content

15. Turn Likes into Leads!
Multicasting allows you to distribute
one piece of content through many
channels.
7multicast your content

16. Turn Likes into Leads!
Multicasting can be done these ways:
livecast podcast
bookcast mobilecast
socialcastblog

17. Turn Likes into Leads!
By distributing high-quality content on social media and through
multicasting, the opportunity to reach more people is tremendous.
Since the carrot (read: content) is only accessible on your web site,
you are driving traffic back to your own media. In this way, the
audience members learn more about your business and access the
valuable content you’ve produced.
In exchange for accessing or downloading the content that was
broadcasted on social media, potential customers must provide
their
e-mail address and other contact details.

18. ASH L EYN ORTH IN GTON .C OM
WE’VE JUST TURNED
LIKES INTO LEADS.
Boom!

19. Say Hello!
Use those e-mail addresses, phone
numbers and other contact
information you collected from
distributing your content on social
media to follow up with your
audience.
Turn Likes into Leads!
8Contact your
Audience

20. Introduce your special, problem-solving
offering to your audience, using your
new contact info. You might rely on e-
mail marketing or continued social
outreach or your sales calls to make the
introduction. Be sure to have a sales
page on your web site that contains all
the details about your offering.
Turn Likes into Leads!
9offering meet Audience,
audience meet offering

21. Use your follow-up interactions (e-mails,
calls, presentations, social media etc.) with
your audience to tell them WHY they NEED
your offering and HOW they will BENEFIT
from it. Use your content to showcase your
skills and expertise. Broadcast this content on
your social media platforms.
Be sure to track your interactions with your
leads in a CRM system.
Turn Likes into Leads!
10 Follow up

22. Close the deal. The right people will
choose to purchase from you.
They will chase you. You won’t have
to chase them.
Turn Likes into Leads!
1
1
close the sale

23. Give them what they paid for –
and then some.
This is your time to shine! Treat your
new clients gleaned from social
media like royalty. Use your offering
to solve their problem.
Be their hero.
Turn Likes into Leads!
1
2
Deliver the good stuff

24. Let’s take a look at the tools I use to
make this work:
HootSuite
Canva
Mailchimp
Leadpages
Bit.ly
Blog (WordPress or Blogger)
CRM
ASH L EYN ORTH IN GTON .C OM
IT’S ACTION TIME!

25. Here’s Your Chance…
Ask Me Anything.
Do You Have Any Questions?

26. Ashley Northington
DENOR Brands & Public Relations
700 Craighead Street, Suite 107
Nashville, Tennessee 37204
Office: 1.855.809.6697
Email: info@denorbrands.com
Twitter & Facebook: @ashnorthington | @DENORPR
ashleynorthington.com | denorbrands.com