2. Designing for Cross Media Channels
An overview of Branding and the ‘Creative Process’
Ric Holland, Mentor LAMP and
former Creative Director IBM Innovation Centre :: Sydney
Ric Holland, LAMP Mentor, Adelaide 2 September
3. •Create a consistent branded experience
Ric Holland, LAMP Mentor, Adelaide 2 September
16. •Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
Ric Holland, LAMP Mentor, Adelaide 2 September
17. 12 small, granular
windows, leading to
slow, hard to learn,
and unnecessarily
complex interfaces
and workflows
Ric Holland, LAMP Mentor, Adelaide 2 September
18. A single screen to
do everything
•simple,
•clean,
•easy to learn,
•minimal support
Ric Holland, LAMP Mentor, Adelaide 2 September
22. •Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive experience compelling
Ric Holland, LAMP Mentor, Adelaide 2 September
44. •Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive experience compelling
•Tips and Insights on the ‘Creative Process’
Ric Holland, LAMP Mentor, Adelaide 2 September
46. What are your business objectives?
What is your market(s)?
Who are your customers? (audience)
And what do they want? (What already works?)
Are you the same brand no matter where your customers
find you? - What is your brand position. (Values,
Characteristics)
Who or what is your competition?
How can you give your customers/audience more than they
expect?
How do you measure success?
The Center for IBM e-business Innovation :: SYDNEY
Ric Holland, LAMP Mentor, Adelaide 2 September
47. User Definition, Profiles & Scenarios
The Center for IBM e-business Innovation :: SYDNEY 2 September
Ric Holland, LAMP Mentor, Adelaide
49. IBM Global Nav header
Centres for IBM
e-business Innovation
The Innovation Centre Home
E-business innovation
Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section
Experiences
Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps
Business Executive
Resources About the Innovation Centre
Alliance Partners
Careers
About Innovation Centre (FLASH): Includes information
Education
about the Innovation Centre and CAD drawings.
Rollover states on section of the centre drawings will
Innovation News
appear as rendered – this will navigate to local nav
Contact us sections:
Centres Worldwide Design Studio, Client work, Internet Café, Media Lab,
R&D lab, Maps.
IBM Global Nav footer
Ric Holland, LAMP Mentor, Adelaide 2 September
51. •Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive experience compelling
•Tips and Insights on the ‘Creative Process’
•An exciting future for cross media content design
Ric Holland, LAMP Mentor, Adelaide 2 September
65. Audience Centric Design
•Ric Holland - 25 years of integrating media
•Graphic Designer 1980
•20 Game Designs and TV Promotions 1985
•4 colour film separations from desktop 1990
•Broadcast quality animation from desktop 1990
•Multimedia and full screen digital video 1994
•CD-ROM interactive games 1995
•Pro-photographic retouching & imaging services 1996
•Successful Pitch of Sydney Olympics web site 1998
Ric Holland, LAMP Mentor, Adelaide 2 September
66. •HP Internet branding and Value proposition
•HP CD ROM Game style corporate presentation
•Nida Acting College - CR ROM Game style promotion
•Kodak CD ROM Interactive product guide
•Toshiba - interactive sales tools
•Apple - third party products advertising
•Many websites
•Over 2000 Print, Interactive and Integrated media
projects
Ric Holland, LAMP Mentor, Adelaide 2 September
