Kern.Portfolio.Lr

New York, NY

Kern
H E AT H E R

marketing magazines books interactive

A versatile designer with

multi-platform specialties including

marketing, magazine design, book

jacket design, e-pub, website design,

web animations, brochure design,

posters, environmental graphics

and print-to-web integration.

+ 646.469.2221
heather@popshopstudio.com

1. Column. Second Site. Silver Medal Redesign. PIX Magazine.
2. Table of Contents. Photoshoot art direction. Silver Medal
Redesign. PIX Magazine. 3. Cover and Logo Design. Photoshoot
art direction. Silver Medal Redesign. PIX Magazine. 4. Column.

Kern
H E AT H E R
E-Projects. Silver Medal Redesign. PIX Magazine.

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+ 646.469.2221

1. 2.

3. 4.

aliving a Fine-Art Photographer
By Roberta Bernstein
1. Column. Portfolio. Silver Medal Redesign. PIX Magazine.
2. Column. It’s a Living. Honorable Mention. Redesign. PDNedu
Magazine. 3. Digital Imaging Contest Insert. Honorable Mention.
PDN/PIX Magazine.

Small moments make for Elinor Carucci’s big pictures.
Opposite page: “Kiss,” 1998.
Right: “Mother puts on my lipstick,” 1993.

it’saliving
All photos © Elinor Carucci

Inside the mind of
a Fine-Art Photographer
By Roberta Bernstein

W
elcome to the world of Elinor Carucci, an Israeli photog- Carucci landed in New York from Jerusalem in 1995, connec-
rapher whose savvy, personal work blends a "this-is-life" tionless and unknown. (She did have an aunt in Queens, with
shrug with an edgy self-consciousness. Her sophisticated, whom she lived.) She brought along a series she'd begun shooting
glib-free technique is a little bit Sally Mann (if Mann's kids, say, at Jerusalem's Bezalel Academy of Arts and Design—some of the
were to turn the camera on their parent) and a little bit Nan work would eventually appear in Closer—and the naive expecta-
Goldin rock ’n’ roll. The power of Carucci’s work lies not only in its tion that she'd swoop on in, get a book deal and swoop back out.
details, but in a bold vulnerability. Whether it's the artist and her What she did next was as endearing as it was clueless: she hit
husband entwined, or she and her mother in towels on a hotel the Yellow Pages, writing to the publishers she found there. Only
room bed, there is an unspoken history hanging between her sub- when someone at Rizzoli kindly responded, explaining, among
jects. Not to mention lots of flesh. other things, that, well, perhaps she should get her work into gal-
Nudity, says Carucci, "is not an issue with my family. It never leries first, did she change tactics.
was.... I see something, like my mother naked, or my father in his "What they told me was so basic!" says Carucci, laughing at
underwear, and I think, here's an intimate, personal moment that herself. "So I started going to galleries, knocking on doors with
I want to shoot." my prints. But even the receptionists intimidated me."

Kern
Well, maybe it is that simple. But such overtly sensual work Her naivete, she says, was due in part to Bezalel, which dis-
seems to come from a deeper place or motive. Perhaps she's side- courages students from networking, making contacts or shooting

H E AT H E R
stepping, consciously or not, her work's loaded nature. Or maybe professionally. Its philosophy: Students need to be isolated from
she just doesn't want to talk about it; her work, smart and inter- the "real" world, not thrown into it.
esting, is ultimately, of course, hers. "I was against it at the time," she says, "but now I see its ben-
Warm and beautiful (her husband is beautiful, too, as is her efits. I teach at the School of Visual Arts [in New York; she also
entire family, which doesn't hurt her work's esthetic), Carucci, teaches a workshop at ICP and lectures] and the students are
only 32, is on a roll. The tip of her iceberg: representation by, and obsessed about the market and their careers. That's important,
three solo shows at Ricco/Maresca Gallery; a 2002 Guggenheim but it's good to have time to concentrate on developing yourself
Fellowship; the 2001 ICP Infinity Award for young photographers; and your work. I think that, if I'd been one of those who knew
and a book, Closer, published in 2002. how the market worked, I wouldn't have left my parents' house."
Carucci's resume belies the fact that eight years ago she had no Her break came thanks to a friend of a friend who introduced
idea how to start her career, which is why, after protesting that Carucci to the director of the National Arts Club in 1996. He
she's not the one to ask, she offers the following advice: "Go quickly put her work in a small group show, for which she had
about your career however you want. I made mistakes out of igno- invites printed up (in Jerusalem, where it was cheaper). She
rance—and they worked. Like if you don't like to go to parties to dropped them off at a long list of galleries, Ricco/Maresca came,

+ 646.469.2221
meet people, don't go. All the successful photographers I know and the rest, as they say, is history. This now includes several solo
have ‘done it' in different ways." shows in Europe—most recently this past spring at the Gagosian

elinorcarucci
heather@popshopstudio.com it's the artist and her husband entwined, or she and her
Whether
2.
mother in towels on a hotel room bed, there is an unspoken history
hanging between her subjects. Not to mention lots of flesh.

pdnedu 22 pdnedu 23

+ 646.469.2221
1. MAGAZINES

W
elcome to the world of Elinor Carucci, an Israeli photog-
rapher whose savvy, personal work blends a "this-is-life" tio
shrug with an edgy self-consciousness. Her sophisticated, wh
glib-free technique is a little bit Sally Mann (if Mann's kids, say, at
were to turn the camera on their parent) and a little bit Nan wo
Goldin rock ’n’ roll. The power of Carucci’s work lies not only in its tio
details, but in a bold vulnerability. Whether it's the artist and her
husband entwined, or she and her mother in towels on a hotel th
room bed, there is an unspoken history hanging between her sub- wh
jects. Not to mention lots of flesh. ot
Nudity, says Carucci, "is not an issue with my family. It never ler
was.... I see something, like my mother naked, or my father in his
underwear, and I think, here's an intimate, personal moment that he
I want to shoot." my
Well, maybe it is that simple. But such overtly sensual work
seems to come from a deeper place or motive. Perhaps she's side- co
stepping, consciously or not, her work's loaded nature. Or maybe pro
she just doesn't want to talk about it; her work, smart and inter- th
esting, is ultimately, of course, hers.
Warm and beautiful (her husband is beautiful, too, as is her efi
entire family, which doesn't hurt her work's esthetic), Carucci, tea
only 32, is on a roll. The tip of her iceberg: representation by, and ob
three solo shows at Ricco/Maresca Gallery; a 2002 Guggenheim bu
Fellowship; the 2001 ICP Infinity Award for young photographers; an
and a book, Closer, published in 2002. ho
Carucci's resume belies the fact that eight years ago she had no
idea how to start her career, which is why, after protesting that Ca
she's not the one to ask, she offers the following advice: "Go qu
about your career however you want. I made mistakes out of igno- inv
rance—and they worked. Like if you don't like to go to parties to dr
meet people, don't go. All the successful photographers I know an
have ‘done it' in different ways." sh
3.

1.

1. Column. One to Watch. Honorable Mention. Redesign. PDNedu Magazine.
2. Cover. Bronze Medal Redesign. Quarterly Magazine. ASMP (American Society
of Media Photographers) Bulletin. 3. Cover and Logo Design. DVNY Home
Magazine. 4. Cover. Digital Imaging Contest Insert. Honorable Mention. PDN/PIX
Magazine. 5 Column. Retail Corner. DVNY Home Magazine.

Kern
H E AT H E R

+ 646.469.2221

+ 646.469.2221
MAGAZINES
2. 3.

4.
5..

1. Column. Domestic Trends. Redesign. Worklife Magazine.
2. Cover. Wedding Photography Contest Insert. Top Knots.
Honorable Mention. Photo District News/PDN Magazine. 3. Column.
Bronze Medal Redesign. Quarterly Magazine. ASMP (American
Society of Media Photographers) Bulletin. 4. Cover and logo

Kern
H E AT H E R
design. Redesign. PDNedu Magazine.

+ 646.469.2221

+ 646.469.2221
1. 2. MAGAZINES

top knots the new school of wedding photography
pdn ®

© Wes Johnson
getting ready ceremonies portraits reception details candid

PARTINGSHOT
PAUL SELIGMAN CAPTURED THE DRAMA BEHIND THE GLITTERING FOOTLIGHTS
© Paul Seligman

I
t wasn’t until after Brooklyn-born Paul Seligman first proved his the tumultuous Sixties and Seventies, he documented not only a stu-
worth as a political and sports cartoonist for the Atlanta dent body at the cutting edge of a society in flux, but also the faculty
Constitution and as a U.S. Army newspaper reporter in the South and guest lecturers, Edward Albee, Thelonius Monk and Martha
Pacific during World War II, that he turned his attentions to photog- Graham among them, whose ideas helped foment that cultural shift.
raphy. He sold his first photograph—of Andrei Vishinsky, the For two decades, Seligman, who passed away in May of 2002, was
Russian U.N. delegate, buying a suit at the luxe department store Saks also given privileged access to photograph the Metropolitan Opera
Fifth Avenue—to LIFE 200 in 1953. Company, including the October 29, 1956 debut of diva Maria Callas,
Seligman covered politics extensively, first on paper and then pictured here after the historic performance with then-doting hus-
behind the lens—four of his photographs from the 1964 presiden- band Giovanni Meneghini—long before Greek tycoon Aristotle
tial campaign now reside in the Museum of Modern Art’s perma- Onassis swept her away.
nent collection.
As a photographer for the New School of Social Research during —AB

ASMPBULLETIN 25

3. 4.

1.

1. Cover. and Logo Design. Green Matters Magazine. 2. Cover
and Logo Design. DVNY Home Magazine. 3. Cover and logo
design. Redesign. PDNedu Magazine. 4. Interior Spread.

Kern
DVNY Home Magazine.
H E AT H E R

+ 646.469.2221

+ 646.469.2221
MAGAZINES
2. 3.

4.

1. Postcard. Hot Peas and Butter. SOPAC Performing Arts
Center. 2. Season Announcement Booklet. SOPAC Performing
Arts Center. 3. Membership Booklet. Jazz House Kids. 4. Powerpoint
Presentation. The Huffington Post.

H ORANGE TS CENTER
SOUT MING AR
PERFOR

Kern
S
H E AT H E R

+ 646.469.2221

+ 646.469.2221
1. MAGAZINES

Let your voice be heard

Award-winning Jazz House Big Band

SEASON
2 011 - 12 ZZ
JAUSE
HO
K iDS
Jazz House Kids is a 501(c)(3)
non-profit organization. Your
contributions are tax-deductible to

ANGE
the fullest extent allowed by law.

SOUTH ORING ARTS
CENTER

S E E IT A L L
PERFORM
Photography by
Design by Heather
Richard Conde

initiative…
Kern, Popshop

ZZ
JAUSE A world-class music rd
In your own backya
FOR MORE INFORMATION
and Chris Drukker
Studio

Contact JAZZ HOUSE KIDS
HO JAZZ
KiDS
973.744.2273
www.jazzhousekids.org HOUS E
KiDS

2. 3.

This is Who We Are Growth versus Other Major News Sites
THE HUFFINGTON POST

THE HUFFINGTON POST

We speak with a unique
perspective and voice Macro
Advertiser Objectives

THE HUFFINGTON POST n Client Specific Ad Objectives
A Seriously Addictive Web Experience n What HuffPost Stands For

n HuffPost Audience Profiles

n Audience Engagement Options
Source: comScore MediaMetrix panel only

4.

7pm ab al
heir t e fast t
25 l
t
using g on th

R IlJ ULY gettin

F

1. Poster. Art Direction Photoshoot. ArtWorks
Education. SOPAC Performing Arts Center.

SOpAC
2. GALA Save the Date. The Liberty Science
Center. 3. Poster. 100 Year Anniversary. The
New York Society of Ethical Culture. 4. Poster.
OUTH York/NPR Job pERFORmING ARTS CENTER ONE SOPAC WAY, SOUTH ORANGE, NJ
New ORANGE Fair. The New York Society
of Ethical Culture.

track
+ 646.469.2221
1. 2. MARKETING

AT
Works
ION 8
UCAT er 200 COCKTAILS
C ED Summ
SOpA
AWARD-WINNING

BE
Art
IMAX® DOME EXPERIENCE
DINNER

Photo by Julia Larson Saperstein
DANCING

GA LA
ction en
produ e
ginal ose betw r
nd ori o o
tive a at must chater good
nova nd th
An in a ba g re .
t for a fame 2012
pm
t
abou their talen st track to
25 l 7 using g on the fa

Il JULY gettin

FR

Photo by Julia Larson Saperstein
S A V E T H E D AT E
F R I D AY A P R I L 2 7 , 2 012

All gala proceeds will benefit Liberty Science Center’s exhibitions and programs,
which offer exceptional experience for learners of all ages—onsite, offsite and online.

TICKETS $15, www.lsc.org
$8 for children under 18 Please contact Elizabeth Bennett LIBERTY SCIENCE CENTER
(and students with ID) at 908.322.1100 or
SOpAC
SOUTH ORANGE pERFORmING ARTS CENTER ONE SOPAC WAY, SOUTH ORANGE, NJ
973.313.ARTS (2787)
www.sopacnow.org
ebennett@evergreenpr.com
to inquire about ou r m a n y e xc i t i n g
Liberty State Park, Jersey City, NJ

op p or t u n i t i e s for participation. BLACK TIE

TICKETS $15,
$8 for children under 18
(and students with ID)
973.313.ARTS (2787)
www.sopacnow.org
3.
4.

THREE comedy
SEASON
One SOPAC Way
PERFORMING ARTS CENTER
SOUTH ORANGE

theater
dance
music
family

08l09

1. Poster and Stage Graphics.
Concerts in the Park. SOPAC
Performing Arts Center. 2. Postcard.
Urban Bush Women Dance.
3. Brochure. Education School Time
Performances. SOPAC Performing
Arts Center. 4. Season Announcement
Brochure and Poster. SOPAC
Performing Arts Center.
SOUT

NON
PE

U.S

+ 646.469.2221
MARKETING

1.

2. 3.

4.

g
erinead wife.a.st will a
iland is d sty l
.

Ap
h H
e ve
r y na
on
And
A N
A TH AN
N DM
JO EL
F

+ 646.469.2221
BOOKS

yummy and
...

dering wife... will a
usb nd test
ament
!

in my
h

philan His deadsty last
a
very n
A

tummy
one

AN
And

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JO ELDM
Healthy cooking for the whole family F

THE HAPPIEST PLACE ON EARTH!
Fredrica Syren
Through the L ooking Glass

COSIMO CLASSICS

I n 1865, English author CHARLES LUTWIDGE DODGSON (1832–
1898), aka Lewis Carroll, wrote a fantastical adventure story for
the young daughters of a friend. The adventures of Alice—named for one
of the little girls to whom the book was dedicated—who journeys down
a rabbit hole and into a whimsical underworld realm instantly struck a
chord with the British public, and then with readers around the world.

In 1872, in reaction to the universal acclaim *Alice’s Adventures in
Wonderland* received, Dodgson published this sequel. Nothing is quite
what it seems once Alice journeys through the looking-glass, and Dodgson’s
wit is infectious as he explores concepts of mirror imagery, time running
backward, and strategies of chess—all wrapped up in the exploits of
a spirited young girl who parries with the Red Queen, Tweedledee and
Tweedledum, and other unlikely characters. In many ways, this sequel has
had an even greater impact on today’s pop culture than the first book.

This unabridged replica edition features the original illustrations by
English artist SIR JOHN TENNIEL (1820–1914), and is sure to become
a treasured volume in any library, and one turned to again and again for
endless amusement.
Through
the
LewIS CaRROLL

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COSIMO CLASSICS offers distinctive titles by the great authors and
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ooking
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Children’s Literature COSIMO

5.5 x 8.5 0.292 5.5 x 8.5

guide to the best for your family.
g food & nutrition child & baby care hom

yummy
in my
gardening
tummy 1. Website and Logo Design. valleyartsdistict.
Healthy cooking for the whole family org. 2. Website and Logo Design. Pediatrics
Northwest. 3. Website and Logo Design.
green-mom.com. 4. Website and Logo
Design. urbanbushwomen.org. 4. Website
Design. cosimobooks.com.

Fredrica Syren

Home - Welcome

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1. 2. WEB
pediatrics
NORTHWEST PS

Home About Us Patient Services Health Info My Chart Employment Contact

Home Welcome! your family’s
Disclaimer
We wish to welcome your family to our practice. It is the
intent of Pediatrics Northwest, P.S. to insure every visit medical
Privacy
with us is a quality experience.

Please bring any forms and medical records with you to
home
your visit. If you have questions about what to bring or
need additional information, please call 253-383-5777
during normal office hours.

Items to bring to your visit:
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7 days a week. Your co pay
Make a list of questions you wish to ask your provider.
Northwest Welcome to Pediatrics Northwest Welcome to
Pediatrics Northwest Welcome to Pediatrics Northwest
Welcome to Pediatrics Northwest.

Scheduling an Appointment
Our providers are accepting new patients. If you have not
chosen your child’s provider and would like additional
information about our providers please view their
biographies on this web site or call our schedulers. Our
appointment schedulers can tell you what our providers
have to offer and can assist you in scheduling your
appointment.

Our schedulers are trained to get your child in as soon
as needed for every visit. At certain times of the year our
appointment schedules are heavier than normal. We
have established practices with our schedulers to always
work with the providers to get your child in to be seen as
soon as needed. In the event of an emergency or illness

3. 4. we always leave some appointments open for scheduling

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your guide to the best for your family.
gardening food & nutrition child & baby care home book about food blog

book yummy
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tummy
Healthy cooking for the whole family

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food blog

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Time to turn it over!
by Fredrica on OCTOBER 12, 201 1
One of the school expenses I opt out of for my children are individual
school pictures. I don’t mind buying their class pictures because I want
food & nutrition them to have the same record of growing up with their classmates that
I did. However, I’ve decided to stop buying the individual portraits. The
minimum package is $18. One of the school expenses I opt out of for my
Be Inspired. Be Informed.
children are individual school pictures. I don’t mind buying thekage is $18.
One of the school expenses I opt out of for my children are individual school
pictures. I don’t mind buying their class pictures because I want them to have home | get published | order books | about us | FAQ | shop
the same record of growing up with their classmates that I did. However, I’ve cosimo’s blog
decided to stop buying the individual portraits. The minimum package is $18 about us
{ 2 comments }
child &baby
home

Kern
H E AT H E R

EXPERIENCE
SOPAC Creative Director. Developed and managed design of a vibrant performing
Performing Arts Center art center’s marketing materials, including invitations, advertisements,
South Orange, NJ brochures, animations, posters, environmental graphics, flyers, vouchers,
June 2007-October 2011 direct mail and print-to-web newsletters. Supervised design staff and
collaborated with editorial, production, marketing, sales, and licensing
departments to build cohesive brand identities across all platforms in a
fast paced, lively artistic environment. Integrated with marketing team
to conceive, implement, and launch online/interactive campaigns.
Responsible for marketing logistics, including event production and
collateral coordination. Oversaw social media for the Executive Director,
including writing creative content, generating social media strategies,
executing contests and tracking analytics.

DVNY Art Director. Designed two monthly magazines for this trade magazine
Development NY Magazine publisher. Responsible for art, photography and design of shelter and
Worklife Magazine lifestyle magazines, shaping all issues from conception to completion.
Hoboken, NJ Managed art staff, interns and editorial budget. Directed all photo shoots
June 2005-May 2007 and commissioned illustrations. Designed special newsstand-only issues,
supplemental subscriber guides, collateral and tradeshow graphics.
Photographed covers, features and product reviews. Managed ad trafficking,
magazine production and marketing.

Popshop Design Creative Director. Founded this full-service multi-platform boutique design
New York, NY studio. Specialties include branding, magazine design, book jacket
July 2002-Present design, e-pub, website design, web animations, brochure design,
posters, environmental graphics and print-to-web integration. Direct a team
of freelance designers, information architects, illustrators, interface developers
and flash artists. Expert level understanding of graphic design, information
architecture, usability, technology, and experience design.

PIX Magazine Art Director. Relaunched digital photography magazine with a national
Photo District News Magazine award-winning redesign. Directed all photo shoots and commissioned
New York, NY illustrations. Designed special newsstand-only issues, supplemental
April 2000-June 2001 subscriber guides, collateral and tradeshow graphics. Photographed
covers, features and product reviews. Managed art staff, interns and editorial
budget. Managed ad trafficking, magazine production and marketing.

Photo District News Magazine Associate Art Director. Developed feature and cover story design, text
New York, NY formatting, style sheets, photo research and selection for Photo District
April 2000-June 2001 News, the industry recognized magazine for professional photographers.

+ 646.469.2221
RESUME

Random House Senior Designer. Led jacket design of trade and mass market fiction for this
Ballantine Books international publisher. Responsible for all phases of book jacket concept
New York, NY development and quality control through final phases including art direction
April 1997-October 1999 of illustrators and photographers, creation of original hi-res digital illustration
in Photoshop, logo type and font manipulation in Illustrator, supervision of
design production staff in reprint and jacket mechanical stages.

Simon and Schuster Designer. Performed book design—covers and interiors—of trade books
New York, NY for this international publisher of trade fiction and nonfiction. All phases
June 1996-April1997 of concept development, including art direction of freelancers and daily back
and forth with editors during package development.

Henry Holt and Company Junior Designer. Responsible for all stages of adult trade book jacket
New York, NY development, from design origination to final phases of 4/C print production.
February 1994-June 1996 Daily interaction with the editors, authors, artists, and illustrators.

EDUCATION Parsons School of Design, NYC
Communication Design-Photography/B.F.A. Studies
Indiana University, English Literature/B.S.

PROGRAMS/TECHNICAL CS5.5 InDesign, Photoshop, Illustrator, Dreamweaver, Flash, K4, W3C
standards, PHP, Mobile and HTML5

New York, NY

Kern
H E AT H E R

+ 646.469.2221
marketing magazines books interactive heather@popshopstudio.com

popshopstudio.com

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