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    Evaluation ppt Evaluation ppt Presentation Transcript

    • OCR G324 Advanced Production
      • NAME:
      • CANDIDATE NUMBER:
      • Aquinas College: 33435
      YOUR TITLE CARD HERE
    • Your brief on this slide with ancillaries circled (you can copy from here to your work)
      •  
      • In what ways does your media product use, develop or challenge forms and conventions of real media products?
      • How effective is the combination of your main product and ancillary texts?
      • What have you learnt from audience feedback?
      • How did you use media technologies in the construction and research, planning and evaluation stages?
      EVALUATION QUESTIONS
    • 1. In what ways does your product USE, DEVELOP or CHALLENGE existing codes and conventions?
      • If you are evaluating by interview, you will be asked the following sub - questions, with individual extension questions to help you get more marks.
      • If you are doing a written evaluation use the following sub - questions to plan your answers.
      • How did you combine camerawork, editing, sound and mise en scene to create:
      • a) meaning
      • b) genre?
      • Give examples to support your points
      • Does the combination of sound and images tell the audience how to feel?
      • Does the editing connote the emotions shown in the trailer?
        • Slow-mo, black and white, fade to black/white to signify flashbacks, tragedy, dream sequences etc
        • Title cards
        • Edits matching the beat of the music
      • Do the lighting , props, locations and costumes reinforce audience expectations about your programme?
        • What messages do your costumes and locations send to the audience about the class and status of the characters?
        • Non- diegetic sound- does the soundtrack add extra meaning? Are sound effects used appropriately?
      • Enigmas and parallel narratives engage audience
      • Representations of time; past, present and parallel. How does the editing make the time of events clear?
      • Genres represented; melodrama, crime, romantic, documentary (or hybrid)
      • Stereotypes and archetypes “heroes and villains”
      • Multiple POVs. Audience POV; open and closed narratives ( when the actors know less than the audience or when the audience is not given key information)
      • Representations of gender, class, region and other demographic types
      • Social themes reflected in trailer and ancillary print products
      • Realism and parodies
      • Narrative coherence; it makes sense
      OTHER POINTS TO CONSIDER:
    • How effective is the combination of your main product and ancillary texts?
    •  
    •  
    • Question 2: effective links between soap trailer and 2 ancillaries
      • Genre defined by all 3; familiar and new
      • Brand constructed by all 3; channel + representations consistent in all
      • Ancillaries as synthesis; conflict , enigma, interrogation or illustration
      • Synergy; shared content and ideas across all 3 products
      • Icons and signs; BRAND recognition
      • Codes; connotations
      • Use of star, regional or genre representation
      • Message stated; challenging audiences; questions and sub questions; media debates evoked; media debates unify all 3
      • Mode of address declared; cultural level; popular, niche, ethnic
      • POV described
      • Repetition of key themes and representations
      • Audience pleasures anticipated
      • Reality represented
      • Postmodern representations; ironic use of familiar media clichés
      • Channels and schedules are all important as links between these products
    • Question 3; learning from audience feedback
      • Enigmas sustain audience interest and tease/challenge/stimulate
      • Audiences search for new stars
      • Genres create audience segmentation/preferences/expectation/prediction/anticipation
      • Gender and age create debate and competition
      • Storytelling is a narrative pleasure; characters and plots matter
      • Audiences want comedy, conflict, repetition
      • Audiences recognise and understand the familiar and the regional
      • Genre hybridist creates pleasures and gratifications and widens demographic
      • Audiences want to find media products useful; media uses and needs, gratifications and pleasures
      • Audiences want safety, repetition and familiarity.
      • Audiences want to see themselves reflected in the products; class, social and collective identities
      • Audiences expect authentic and credible realism.
      • Audience are flattered and excited by contemporary and postmodern intertextuality; web screens, phone screens, film and print media quotation
      • Audiences respond to ideologies, messages, media debates and moral panics
    • Question 4; what has been learnt from media technologies across all aspects of the unit
      • Camera, framing and movement light (lux levels), camera sound skills
      • Hard drive recording and DV tapes and pause pulses for clips
      • Storyboards constructed from hybrid sources; scans, web and digital cameras
      • Adobe Premiere Elements 8 and iMovie editing modes. Apple Mac applications and navigation graphics
      • SFX, transitions, titles cards and other buttons and tools
      • Advanced clip montage editing
      • Keyboard commands; Shift and Control keys
      • Saving and copying
      • Downloading and sampling skills; internet and You Tube sampling
      • Animation and stop frame sequences
      • Ken Burns effect on still photos
      • Audio layering and sound levels
      • Audio - visual synchronisation
      • Firewire ports and USB ports. Memory.
      • jpg files to create stills
      • Prezi. Blogs, YouTube applications
      • Powerpoint options for planning and evaluations. See the IPC industry level CREATIVE ICONOGRAPHY in mag ads
      • Publisher and photoshop options for ancillary print media
      • Burning and title making
      • Pixilation and definition
      • Technical issues solved and unsolved
    • The sequence stated with a slow pan of the park at night; we established a genre, suspense and audience anticipation. Melodrama or crime thriller Non diegetic sounds of a choir rehearsal established a parallel narrative that presented the central theme of the hard work of amateur drama using enigma CAMERA was tripod fixed on auto for low lux recording EXAMPLE SLIDE
      • here is my final soap trailer, I designed this on adobe movie maker, I chose to make my soap about a romance in a college with a teacher and a pupil, I anchored the soap opera by the song I featured in the project witch was a song about a teacher sleeping with a pupil, this world well and made my soap trailer seem realistic.