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Questions

  1. 1. Evaluation:1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Our film is mainly based on the Think! Adverts; the message – consequence – has the same effect on the audience and leaves them with the same type of thought and reaction, a wide range audience, genre – documentary, drama, informative. We have developed this by going more in depth to the story and the characters lives, making it more personal and therefore increasing the effect it will have on the audience by aiming certain aspects, i.e. sound, at their feelings and emotions. This makes the distinction clear between an advert and a short film.2. How effective is the combination of your main product and ancillary texts? Our film follows the path of two parallel worlds, showing the consequences of different decisions. We portray this narrative in our ancillary poster by mirroring similar images showing each consequence. This idea was inspired by the poster of the film ‘Sliding Doors’ which has a similar narrative of parallel worlds and we have developed a similar structure for our own poster. For our magazine review we have included screen shots from our film to show the viewer a bit more about our film. We chose shots of important parts of the film rather than irrelevant scenes to give them a good understanding of our film.3. What have you learned from your audience feedback? We showed our film to the class and had a discussion about the good and bad aspects of the film and then got them to write down their main opinions on a post-it note for us to have and learn from. A common theme was about the steadiness of the shots, we did actually use a tripod for the majority of the shots however we struggled when it came to the movement for example in the dolly shot. We think that if we were better equipped, then the shots may be smoother4. How did you use media technologies in the construction and research, planning and evaluation stages? For our research, we used powerpoint presentations to present our short film analyses, we made a poster by hand to show our analysis of magazine reviews and then took a picture of it using a digital camera to upload to our blog, and for the poster analysis we searched on the internet for an image of the poster we were analysing and then dissected it on Microsoft Word using text boxes and arrows to
  2. 2. show what we were referring to. For the audience research we used a variety ofmethods to gather the relevant information, such as; filmed interviews, audiointerviews, and electronic questionnaires.For the planning, we used Microsoft Word for things such as the shot lists, shootingscripts, short story, etc. The storyboard was hand-drawn and then each section wasphotographed using a digital camera and then uploaded on to Microsoft Powerpointto make it easier and clearer to present and use. All the files we had created forresearch and planning were then uploaded electronically to our blog, usingwww.blogger.comFor the construction, we used a hand-held video camera, as well as a Phantom HDslow motion camera for the collision. We then loaded our rushes onto the computerand edited the footage using Final Cut Pro, the final outcome was then put on to aDVD and also on to www.youtube.com

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