1. TEASER TRAILER RESEARCHTEASER TRAILER RESEARCH
Complete the following. Select three trailers to view and make notes on. These must be different genres.
Then share notes on two further trailers with two other students. Sum up your findings, what you consider to
be the conventions of teaser trailers, when you’re done. This will take more than one lesson.
FILM, TRAILER
VERSION (eg Thor teaser #2)
TRAILER LENGTH
COMPANY/IES
FEATURED note if this is
through an ident [video], logo
and/or title
NAMES FEATURED which
names are highlighted: star/s,
director, writer, producer? Note
how – titles, voiceover etc. Is
this reflected in screen time for
the actors?
NARRATIVE ENIGMA?
Sum up the mystery created,
denote [describe] how. Note
which key characters are
introduced and which you think
the audience is encouraged to
identify with. Is there a binary
opposition of protagonist/hero
+ antagonist/villain?
VOICEOVER is a non-cast
voiceover included – describe
the voice if so? Is a character
voice used throughout the
trailer? If so, which?
REVIEWS, AWARDS,
FESTIVALS are any of these
highlighted? Detail which and
how
AGE RATING is this
specified? How?
Teaser Trailer conventions research Media Studies @ StG 1
2. RELEASE DATE how
precisely is this worded?
SOCIAL MEDIA,
WEBSITE are links/icons
provided for online content?
Which, and how are these
presented? Where do they
come in the trailer?
SOUND, MUSIC sum up
the use of music: is it
continuous; more than one
music track? Is sound used to
emphasise any editing? Try to
use terms diegetic/non-diegetic
EDITING any other notable
features of editing? Fade-in
from black for example?
OTHER any other features
you think are significant.
GENRE which genre/s do you
think this is [it may be a hybrid
genre, eg rom-com]. Provide
specific evidence from the text:
signifiers to back up your
reading or interpretation.
AUDIENCE who do you think
this is aimed at: age range,
gender [you can add social
class ABC1C2DE + other
demographics if you wish].
Provide specific evidence from
the text: signifiers to back up
your reading or interpretation.
[If you can, distinguish between a primary and secondary target audience]
TEASER? View the main
trailer; note 1 or more ways in
which this is distinct from the
teaser
Teaser Trailer conventions research Media Studies @ StG 2