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ANALYTICAL CRM Presented by APURV GOURAV  Email– apurvgourav@gmail.com
CUSTOMER RELATIONSHIP MANAGEMENT ,[object Object]
What is CRM really trying to do? ,[object Object],[object Object]
THREE ASPECTS OF CRM ,[object Object],[object Object],[object Object]
Analytical CRM ,[object Object],[object Object]
[object Object],[object Object]
 
Analytical CRM analyzes customer data for a variety of purposes: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Analytical CRM ‘Power Tools’ Capabilities that Companies Must Have ,[object Object],[object Object],[object Object]
Manage the Total Communications  Environment with Analytical CRM Direct Mail E-Mail/ Fax ATM/Kiosk Call Center Agent Store /Branch  Analytical CRM
THE VALUE ANALYTICAL CRM ADDS TO  BUSINESS DESIGN ,[object Object],[object Object]
Cont.. ,[object Object],[object Object]
How Analytical CRM Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Warehouse Industry LDM ALL CUSTOMER INTERACTION DATA
Scope of Analytical CRM ,[object Object],[object Object],[object Object],[object Object]
Cont…. ,[object Object],[object Object],[object Object]
Achieve Positive Business Results  … Over Time ,[object Object],[object Object],[object Object]
CRM Process Must Balance Quality of Customer Experiences Achieve Positive Business Results
[object Object]

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