1. Q2: How effective is the
combination of your main product
and ancillary texts?
Annie Scholfield

2. OUR DIGIPAK

3. DIGIPAK
• Themes: The name of our song is “One Night” therefore we
thought it would be suitable to have a ‘night’ theme to our
digipak by using the night sky as the main design.

4. • Mise-En-Scene: We achieved this ‘night’ theme by setting the
starry night sky as the background portraying this theme. We
also achieved this by using dark photographs and editing
them to create a contrast betw een the black and white and a
contrast between the wording and digipak background
(reference to the moon contr asting with the dar k night sky).

5. • Composition: With the text we chose to centralise it, making a
symmetrical front cover and track-listing for the back of the
digipak. – We wanted it so be as simplistic as possible and not
to complicate the composition.

6. Our Magazine Advert

7. MAGAZINE ADVERT
• Mise-en-scene: Our magazine ad is very
similar to our digipak in terms of mise-enscene. The ‘night’ theme is still apparent as
the background is the same image as the
digipak’s background.
• Theme: ‘Night’ theme (starry sky, bright
writing contrasting with it representing the
moon)

8. MUSIC VIDEO
• Theme: Majority of the shots are dark and give the feel of the
shots being late at night.
• Motif: One shot we refer back to shows a very strong contrast
of light showing only half our lead singer’s face in bright light
and the other half is pitch black – The half of his face
illuminated looks like a moon. We’ve also use this motif on the
digipak.

9. WHAT LINKS THESE 3 PRODUCTS
• Mise-en-scene: Digipak and music video have
clear links as the lead singer and band feature in
both (performing)
• Motifs: Contrasts between colours and lighting
(representing the moon and the night sky)
• Themes: All 3 products have the ‘night’ theme in
common – for the digipak and mag ad the theme
is clear as the back ground is a starry night sky
and the writing is purple (a colour we thought
represented ‘night’ well)

10. How these products represent our
artist’s image?
• Each product is simple yet effective – John
Rzeznik focuses on his music more than his
appearance.
• They each have down to earth feel, again
concentrating more on the music than image.
• Our music video is a ‘raw’ video and it goes back
to basics as the Goo Goo Dolls’ other videos
really show off the talent of the band and their
musicianship instead of their appearances.

11. WHAT TARGET AUDIENCE
EXPECT TO SEE
• Again, the target audience are music lovers.
The most important thing to them is the music
itself. They won’t need to see a glamorous
magazine ad to be interested or a fancy music
video to keep interest in the Goo Goo Dolls.
• They would expect to see the band present on
the digipak and music video so they can see
the band members in their element
(playing/singing)

12. OVERALL EFFECTIVENESS?
• The digipak, mag ad and video show the song
‘One Night’ for what it actually is – There is
nothing false about all 3. They promote the
Goo Goo Doll’s new song in a simplistic way
which is what the Goo Goo Dolls are all about.