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A2 Evaluation presentation

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A2 evaluation presentation - film

A2 evaluation presentation - film


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  • 1. Evaluation
    Lauren West
  • 2. What did I do? And Why did I do it?
    At the beginning of this term I was given various briefs to choose from to help produce my coursework. There were a few to look at but I decided to create my own Movie Teaser Trailer and two other products, including a poster & magazine to advertise and help market my product. After researching and looking into different genres I chose to focus my work on the Horror movie genre, which my products have been based around. I looked at many media products to help influence and develop my own work to a higher level. To do so I used a range of Media Technologies to produce my work.
  • 3. Codes and Conventions of Real Products and How I Applied It To My Own Work – Teaser Trailer
    Media Language – Camera Work (Handheld), Sound- exaggerated sounds , Mise-en-Scene- Settings, Lighting (Artificial)
    Institution Twisted Pictures
    Genre – Horror
    Representation – Vulnerability + Trouble
    Audience – Teenagers 15-19 yrs
    Ideology – Values & Beliefs
    Narrative – Teaser Trailer
  • 4. Common Codes and Conventions of Horror Movie Teaser Trailers
    After looking at different movie trailers (Teaser Trailers) I chose to analyze a few to see which codes and conventions I could use in my own work to help develop my work to a higher level and produce a successful horror piece, some common codes and conventions include:
    • The use of blood – Danger , Death or Warning
    • 5. Trees / Woodland – Eerie, spooky effect
    • 6. Use of teenage characters
    • 7. Quick cuts or slow motion shots – Editing
    • 8. Nighttime setting
  • How I Challenged the Codes and Conventions of the Horror Genre – Teaser Trailer
    Didn’t include the use of blood because in my opinion it gives too much away
    Handheld camera
    Unlike most horror movies excluding those I analyzed it mainly focuses on a woodland area – camping
    Chose not to use microphones or lighting to increase realism
    Didn’t use special effects
  • 9. The Vigil
  • 10. What I Learnt From Audience Feedback
    To help me improve my work and to see what people thought I chose to post it onto my blog and ask people to comment on it.
    Here are some examples of the comments I received.
    This comment inparticular helped me a lot, as not only did it give me positive feedback they also gave me information on how I can improve my teaser trailer.
    So , I took into account peoples opinions and view about how I can improve my work. I found it was a great help as there were little things that needed changing that I didn’t notice.
    I also created a survey to help me decide what to call my movie. I chose 4 names which I liked the best and asked my target audience to choose which they preferred.
  • 11.
  • 12. Codes and Conventions of Real Products and How I Applied It To My Own Work – Movie Poster
    Analyzed Three magazine covers particularly ones that fit the horror movie genre and found they had lots of common codes and conventions – Red fonts, Dark colours
    I then went on to create my own but before hand I drew a quick rough sketch of how I would like it to look
  • 13. My movie poster I created including all the common codes and conventions of movie posters.
    Existing Movie Poster I took ideas from to help create and develop my work .
    • Red Font
    • 14. White font on dark background
    • 15. Character partially visible
    • 16. Use of trees and moonlight
    • 17. Release Date in Red
    • 18. Institution Logos
    • 19. Credits
    • 20. Movie name displayed in a large bold font
    • 21. Subheading
    • 22. Website
  • How I Challenged the Codes and Convention of the Horror Genre – Poster
    No special effects
    No blood shown
    I used layering instead of just one image
    Use the fire as light source instead of natural light , i.e. moonlight as you see in some posters
    Other than that I didn’t challenge it because I thought the format they used was generally successful
  • 23. What I Learnt From Audience Feedback
    I took into consideration what the Media Staff said and experimented around with the opacity of the eyes but found that it didn’t really make a difference to my work.
    By challenging the codes and conventions of most movie posters I have come to realise that breaking a trend can sometimes work.
    Having positive input from my target audience it helped me to see what was successful and what wasn’t.
  • 24. Codes and Conventions of Real Products and How I Applied It To My Own Work – Magazine Cover
    After looking at different magazine covers I chose three to analyze. Having done so I decided to create a layout plan of a basic magazine cover to help me produce my own
    I then adjusted this to fit the theme of my movie – horror genre
  • 25. My Magazine Cover & Real Media Product
    My piece I created using all of the common codes and conventions I found.
    Media product which inspired me to create my own piece.
    • Large bold title fits genre of the movie
    • 26. Bold headline in colour to contrast with main image
    • 27. Main image large and centered
    • 28. Issue number and release date
    • 29. Price & barcode
    • 30. Fonts fit colour scheme
    • 31. Features of other movies in that genre
    • 32. Different fonts
  • How I Challenged the Codes and Convention – Movie Poster
    I didn’t keep the magazine style – adjusted it to fit the horror movie genre to adapt to my teaser trailer
    Focused on only one character rather than more than one as many other film magazines do
    Layering rather than just one flat image
    Colour scheme relates to what I have used in the film
  • 33. What I Learnt From Audience Feedback
    Here I surveyed a sample of 15 students to see which font they preferred for my main title. By doing so I have taken in views of my target group and have now chosen a font which is proved more popular.
    As I have included in my blog, I also experimented with a range of backgrounds and asked my target audience which they thought looked best. They all decided on the fire in the background as it also relates to my movie magazine and poster.
  • 34. How Effective Is The Combination of My Main Product and My Other Products
  • 35. Media Technologies I Used . . .
    Photoshop – Manipulating Images
    Garageband – Designing Trailer Soundtrack
    Internet- Access to information and existing products
    Blog – Organising Research
    iMovie HD – Piecing trailer together
    PowerPoint – Displaying Evaluation
    Film / Video – Capturing Footage
  • 36. Thank You for taking the time to listen & view my Evaluation

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