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Social Media At IBM
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Social Media At IBM



My presentation on IBM's experience of social software, from the 2007 European Corporate Blogging Summit

My presentation on IBM's experience of social software, from the 2007 European Corporate Blogging Summit



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  • Full Name Full Name Comment goes here.
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  • Nice Presentation.
    Keep in Touch .rmptechnologies.com
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  • Social Media At IBM
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  • great
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  • 2008: Wikipedia! Wikimedia! Mediawiki! Wikinews! Wikisources! Wikispecies! Wikicommons! Wikiquote! Wikibook! Wikiversity! Wiktionary! ... Wikia!!!
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  • Companies need to be living and breathing this stuff to be taken seriously in the market.
    It’s the same as with the Internet in 1997.
    This is where we are today. If you don’t use these tools, you should start taking a look.

    The technologies we have discussed are forcing companies to look at themselves, their work, and their relationships with customers in a new light.
    They can encourage a healthier relationship with customers.
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  • Last year, my colleague Philippe Borremans spoke at this conference on the subject of the pros and cons of employee blogging I was asked to provide a follow-up that looks at how the landscape at IBM has changed in the last 12 months. I’d like to talk about my experiences of blogging at IBM, what we’ve been up to particular in the past 12 months… and I’m also keen to look beyond the context of blogging to look at some of the newer things we’ve been using and talking about. That’s why this presentation is about “social media”.

Social Media At IBM Social Media At IBM Presentation Transcript

  • Social media at IBM
    • Andy Piper
    • IBM Software Group
  • http://flickr.com/photos/andypiper/330744666/
    • The IBM blogosphere
    • External engagement
    • Other social media & the future
  • Blogging: what have we learned?
  • http://flickr.com/photos/killermart/34566562/
  • IBM Social Software: Driven from our own needs
  • “ It is hard to find the right people to collaborate with” “Collaborative work is not integrated into business processes. Tools are not integrated into tasks. Products come first, not integration.” “How can we encourage collaborative behaviors?”
  • http://www.flickr.com/photos/craggie/536320450/
  • The internal blogosphere Integrated with worldwide employee directory and intranet security November 2003 pilot launched mid 2005 8,000 users June 2006 version 2 September 2006 20,000 users June 2007 version 3 Now 35,000 users 10,000 blogs * UK second largest group of users * number of active blogs varies
  • Recommend Extensions Profile picture
  • “ When I started in this new role, the first thing I did was search for and subscribe to relevant communities …” “ I subscribe to people I know and thought leaders … to know what their thinking is” “I was able to troubleshoot an issue at a customer location by searching in blogs …” “Using my blog, I reduce the number of emails I send. I just write one blog post to share information…”
  • http://flickr.com/photos/shawdm/820926627/
  • Building communities
  • http://flickr.com/photos/jm3/98030303/
  • http://flickr.com/photos/hans-on-experience/14188376/
  • http://flickr.com/photos/magdazine/1339176951/
  • New media builds strong(er) communities
  • “ cartoons on the back of business cards” http://gapingvoid.com
  • http://flickr.com/photos/zhent/574472488/
  • Social media - the new reality of the Web
  • Questions?
  • Andy Piper [email_address] +44 1512 664305 http://andypiper.co.uk/
    • http://andypiper.co.uk
    • Also writing at:
    • http://eightbar.co.uk/
    • http://hursleyonwmq.wordpress.com/
    • http://soatipsntricks.wordpress.com/
    • http://gametomorrow.com/
  • The images in this presentation are either by the author or are Creative Commons licensed images from Flickr Thanks to: http://flickr.com/photos/killermart/34566562/ http://www.flickr.com/photos/craggie/536320450/ http://flickr.com/photos/shawdm/820926627/ http://flickr.com/photos/jm3/98030303/ http://flickr.com/photos/hans-on-experience/14188376/ http://flickr.com/photos/zhent/574472488/ And thanks to Hugh McLeod for his cartoon http://www.gapingvoid.com/Moveable_Type/archives/004000.html