Social Media At IBM

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+ patrizia filippetti 2 years ago
great
+ RODET Daniel 2 years ago
2008: Wikipedia! Wikimedia! Mediawiki! Wikinews! Wikisources! Wikispecies! Wikicommons! Wikiquote! Wikibook! Wikiversity! Wiktionary! ... Wikia!!!
+ Andy Piper 3 years ago
Companies need to be living and breathing this stuff to be taken seriously in the market.
It’s the same as with the Internet in 1997.
This is where we are today. If you don’t use these tools, you should start taking a look.

The technologies we have discussed are forcing companies to look at themselves, their work, and their relationships with customers in a new light.
They can encourage a healthier relationship with customers.
+ Andy Piper 3 years ago
Of course it is well-known that IBM is working in Virtual Worlds now - engaging with our customers and partners there. It could be argued that our engagement with virtual worlds started with a blog (eightbar)

We’ve run developer briefings in Second Life, presentations internally and externally in virtual worlds, and have an online business center.
+ Andy Piper 3 years ago
We want other people to use our content - lots of syndicated content, and keeping up with the newest developments like iPhone
+ Andy Piper 3 years ago
Examples of what IBM is doing?

Starting from the front page of http://ibm.com/ you can reach a page of syndicated feeds
Note links to blogs and podcasts

We are opening our website with Wikis - Lotus Connections wiki editable by users, developerWorks Spaces
We are adding links for social bookmarking and news sites like del.icio.us and Digg
We’re engaging with as many of the new media as possible, building communities and trust
+ Andy Piper 3 years ago
A note of caution.
All of this openness has a flipside.
Sometimes we need to partition the domains. Clearly we can’t be completely free with all of our information.
Having an internal sandpit is important. We have internal microblogging, internal “Facebook” (social profiles), etc. as well as internal blogs.
+ Andy Piper 3 years ago
This is a fun social software mashup by Darren Shaw - Last.FM IBM Rocks group and our employee directory.
It is enhancing our internal connections and relationship-building.
+ Andy Piper 3 years ago
Let’s talk about some tools.

We’ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews.

We’ve got demos and videocasts on YouTube... and you’ll find IBMers on Slideshare, Viddler and other sites too.

We’ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life
http://www.ibm.com/ibm/greateribm/

Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we’ve been looking at using similar tools internally.

We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There’s been some recent controversy about Facebook from a privacy and time wasting perspective, but there’s an element of common sense here - and it does help to build networks.

del.icio.us, Dopplr, Slideshare

Even a social music site like Last.FM can help to build communities
http://ibmrocks.mytoycode.com/
+ Andy Piper 3 years ago
There are all kinds of new ways to share information online. Almost a bewildering number!

IBMers are embracing multiple networks and technologies
This is a visualisation of my network using a tool called TouchGraph (http://touchgraph.com)

There are so many new networks starting, it is getting interesting to track identities (onXiam)

By the way - bear in mind that this isn’t about technology at all - it’s about people. Strengthening the bonds and relationships between people.

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Last year, my colleague Philippe Borremans spoke at this conference on the subject of the pros and cons of employee blogging I was asked to provide a follow-up that looks at how the landscape at IBM has changed in the last 12 months. I’d like to talk about my experiences of blogging at IBM, what we’ve been up to particular in the past 12 months… and I’m also keen to look beyond the context of blogging to look at some of the newer things we’ve been using and talking about. That’s why this presentation is about “social media”.

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Social Media At IBM - Presentation Transcript

Social media at IBM
- Andy Piper
- IBM Software Group
http://flickr.com/photos/andypiper/330744666/
- The IBM blogosphere
- External engagement
- Other social media & the future
Blogging: what have we learned?
http://flickr.com/photos/killermart/34566562/
IBM Social Software: Driven from our own needs
“ It is hard to find the right people to collaborate with” “Collaborative work is not integrated into business processes. Tools are not integrated into tasks. Products come first, not integration.” “How can we encourage collaborative behaviors?”
http://www.flickr.com/photos/craggie/536320450/
The internal blogosphere Integrated with worldwide employee directory and intranet security November 2003 pilot launched mid 2005 8,000 users June 2006 version 2 September 2006 20,000 users June 2007 version 3 Now 35,000 users 10,000 blogs * UK second largest group of users * number of active blogs varies
Recommend Extensions Profile picture
“ When I started in this new role, the first thing I did was search for and subscribe to relevant communities …” “ I subscribe to people I know and thought leaders … to know what their thinking is” “I was able to troubleshoot an issue at a customer location by searching in blogs …” “Using my blog, I reduce the number of emails I send. I just write one blog post to share information…”
http://flickr.com/photos/shawdm/820926627/
Building communities
http://flickr.com/photos/jm3/98030303/
http://flickr.com/photos/hans-on-experience/14188376/
http://flickr.com/photos/magdazine/1339176951/
New media builds strong(er) communities
“ cartoons on the back of business cards” http://gapingvoid.com
http://flickr.com/photos/zhent/574472488/
Social media - the new reality of the Web
Questions?
Andy Piper [email_address] +44 1512 664305 http://andypiper.co.uk/
- http://andypiper.co.uk
- Also writing at:
- http://eightbar.co.uk/
- http://hursleyonwmq.wordpress.com/
- http://soatipsntricks.wordpress.com/
- http://gametomorrow.com/
The images in this presentation are either by the author or are Creative Commons licensed images from Flickr Thanks to: http://flickr.com/photos/killermart/34566562/ http://www.flickr.com/photos/craggie/536320450/ http://flickr.com/photos/shawdm/820926627/ http://flickr.com/photos/jm3/98030303/ http://flickr.com/photos/hans-on-experience/14188376/ http://flickr.com/photos/zhent/574472488/ And thanks to Hugh McLeod for his cartoon http://www.gapingvoid.com/Moveable_Type/archives/004000.html