+ Follow

Social Media At IBM

by Andy Piper

30,710 views

My presentation on IBM's experience of social software, from the 2007 European Corporate Blogging Summit

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

File a copyright complaint

51 Embeds 970

http://www.enterprise2null.net	219
http://wikicorsoweb.altervista.org	169
http://andypiper.wordpress.com	131
http://www.slideshare.net	93
http://www.polle.net	40
http://www.elsua.net	31
http://682683919.nvmodules2.netvibes.com	30
http://weblog.essent.local	25
http://www.pandemia.info	22
http://blogs.ittoolbox.com	21
http://kellypuffs.wordpress.com	21
http://prewire.blogspot.com	16
http://moscovici87.wordpress.com	14
http://blogs.tap.ibm.com	11
http://mohamedaminechatti.blogspot.com	11
http://www.linkist.com	10
http://people.dlscanlubang.org	10
http://lanyrd.com	9
http://compass.mot.com	9
http://1305829838.nvmodules.netvibes.com	9
http://www.linkedin.com	8
http://azam1.synthasite.com	6
http://daily-marketer.blogspot.com	4
http://andypiper.co.uk	4
http://webcache.googleusercontent.com	3
http://prewire.blogspot.jp	3
http://it.toolbox.com	3
http://mediendidaktik.uni-duisburg-essen.de	3
http://www.studie2011.enterprise-zweinull.de	2
http://translate.googleusercontent.com	2
http://ztb.ro	2
http://ocdemo.typepad.com	2
http://socialmediawebinar.com	2
http://socialnets.wikispaces.com	2
http://alpsmktg.blogspot.com	2
http://beta.linkist.com	2
http://intraitnet:8080	2
http://acg.micronixnetwork.com	2
http://www.netvibes.com	2
http://webisztan.blog.hu	2
http://www.hanrss.com	1
http://www.youpaper.nl	1
http://daily-marketer.blogspot.ro	1
http://pandemia.info	1
http://static.slidesharecdn.com	1
https://www-950.ibm.com	1
http://www.somr.org	1
http://pandemia.ilcannocchiale.it	1
http://10.51.128.19:8881	1
http://neeruwas.cambridge.ibm.com:9080	1
http://hoot.weisuite.com	1

More...

Statistics

Likes: 116
Downloads: 0
Comments: 33
Embed Views: 970
Views on SlideShare: 29,740
Total Views: 30,710

ucatis Social Media At IBM 3 years ago

Are you sure you want to

patrizia filippetti great 4 years ago

RODET Daniel, Social at A46 2008: Wikipedia! Wikimedia! Mediawiki! Wikinews! Wikisources! Wikispecies! Wikicommons! Wikiquote! Wikibook! Wikiversity! Wiktionary! ... Wikia!!! 4 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry Companies need to be living and breathing this stuff to be taken seriously in the market.
It’s the same as with the Internet in 1997.
This is where we are today. If you don’t use these tools, you should start taking a look.

The technologies we have discussed are forcing companies to look at themselves, their work, and their relationships with customers in a new light.
They can encourage a healthier relationship with customers. 5 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry Of course it is well-known that IBM is working in Virtual Worlds now - engaging with our customers and partners there. It could be argued that our engagement with virtual worlds started with a blog (eightbar)

We've run developer briefings in Second Life, presentations internally and externally in virtual worlds, and have an online business center. 5 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry We want other people to use our content - lots of syndicated content, and keeping up with the newest developments like iPhone 5 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry Examples of what IBM is doing?

Starting from the front page of http://ibm.com/ you can reach a page of syndicated feeds
Note links to blogs and podcasts

We are opening our website with Wikis - Lotus Connections wiki editable by users, developerWorks Spaces
We are adding links for social bookmarking and news sites like del.icio.us and Digg
We’re engaging with as many of the new media as possible, building communities and trust 5 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry A note of caution.
All of this openness has a flipside.
Sometimes we need to partition the domains. Clearly we can’t be completely free with all of our information.
Having an internal sandpit is important. We have internal microblogging, internal “Facebook” (social profiles), etc. as well as internal blogs. 5 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry This is a fun social software mashup by Darren Shaw - Last.FM IBM Rocks group and our employee directory.
It is enhancing our internal connections and relationship-building. 5 years ago

Andy Piper, social bridgebuilder, Developer Advocate at Cloud Foundry Let's talk about some tools.

We’ve been podcasting internally and externally for some time. We run weekly podcasts on developerWorks, and occasional interviews.

We’ve got demos and videocasts on YouTube... and you’ll find IBMers on Slideshare, Viddler and other sites too.

We’ve been using social networks like Xing to build communities like Greater IBM, our alumni network... and also extending that to LinkedIn, Facebook and Second Life
http://www.ibm.com/ibm/greateribm/

Twitter enables us to both stay in touch with wider teams and communities, and build relationships with customers and analysts. This has been a great tool for developing individual connections, and we’ve been looking at using similar tools internally.

We have IBM groups on Facebook which enable us to build communities there. Some of my clients have connected with me there, for example. There’s been some recent controversy about Facebook from a privacy and time wasting perspective, but there’s an element of common sense here - and it does help to build networks.

del.icio.us, Dopplr, Slideshare

Even a social music site like Last.FM can help to build communities
http://ibmrocks.mytoycode.com/ 5 years ago