This document provides tips for optimizing one's LinkedIn profile and maximizing its use. It recommends completely filling out your profile with a professional photo, strong headline, customized URL, keywords, and multimedia. It also suggests joining relevant industry groups and posting genuinely useful information to them on a scheduled basis. Additionally, it advises endorsing and recommending other LinkedIn members generously and using tools like CardMunch and Rapportive to integrate contacts into your LinkedIn network.

2.  Getting Started
 Profile Optimization
 Recommendations &
Endorsements
 MaximizingGroup
Membership
 Taking it to the Next Level
Download this slide deck at http://bit.ly/LIBasicsSlides

3.  We will have Q&A at the end.
Download this slide deck at http://bit.ly/LIBasicsSlides

4.  LinkedIn has over 200 million users (in total) and gains 2 new users
every second.
 64% of LinkedIn users are outside of the US.
 45 million people visited LinkedIn in June 2013.
 LinkedIn has an above-average number of users that are well-
educated, male, aged 25 to 64, high-income whites or Asians with
no kids.
 53% of business-to-business marketers have acquired a customer
through LinkedIn, compared to 22% for business-to-consumer
 43% of all marketers have found a customer via LinkedIn in 2013
Download this slide deck at http://bit.ly/LIBasicsSlides

5. Download this slide deck at http://bit.ly/LIBasicsSlides

6.  Who EXACTLY are you going after?
 What EXACTLY makes you different?
 What EXACTLY do you want to get from this?
BE SPECIFIC.
Download this slide deck at http://bit.ly/LIBasicsSlides

7.  PROFESSIONAL headshot
 GREAT headline
(TIP: For SEO purposes, put your name first, i.e.
“Pam Aungst is a…”)
 CUSTOM link (URL)
 COMPLETELY filled out
 SMART keywords
 NEW! Multimedia
Download this slide deck at http://bit.ly/LIBasicsSlides

8.  Companies -> Add a
Company
 Fill out 100%
 Link to your profile as
place of employment
Download this slide deck at http://bit.ly/LIBasicsSlides

9.  DON’T be too restrictive
Being too picky about
connecting is like going to a
networking event and
REFUSING to speak to people
that you haven’t already met.
Download this slide deck at http://bit.ly/LIBasicsSlides

10. 1. Import your email
contacts
2. Use the “PeopleYou
May Know” feature
Download this slide deck at http://bit.ly/LIBasicsSlides

11. Download this slide deck at http://bit.ly/LIBasicsSlides

12. Download this slide deck at http://bit.ly/LIBasicsSlides

13. Download this slide deck at http://bit.ly/LIBasicsSlides

14. Download this slide deck at http://bit.ly/LIBasicsSlides

15.  Recommendations you GIVE are shown
on YOUR profile.
 Choose your words carefully
 Be authentic
 Don’t be afraid to ask for a clarification
Download this slide deck at http://bit.ly/LIBasicsSlides

16. Download this slide deck at http://bit.ly/LIBasicsSlides

17.  Do NOT join groups YOU are interested in
 Join groups yourTARGET PROSPECTS are in
Download this slide deck at http://bit.ly/LIBasicsSlides

18.  On Mondays, I post a tip about X
 On Wednesdays, I post a tip aboutY
 On Fridays, I share one of my recent blogs
Download this slide deck at http://bit.ly/LIBasicsSlides

19.  LinkedIn Bookmarklet
lets you post a link to several groups at once
http://www.linkedin.com/static?key=browser_bookmarklet
Download this slide deck at http://bit.ly/LIBasicsSlides

20.  Do NOT post anything in a group
without asking yourself:
“Will they find this information
GENUINELY USEFUL whether they
do business with me or not?”
Download this slide deck at http://bit.ly/LIBasicsSlides

21.  Link Quora to LinkedIn to demonstrate expertise
Download this slide deck at http://bit.ly/LIBasicsSlides

22.  CardMunch (iPhone) or CamCard (Android)
Scan business cards & connect instantly
 Rapportive Plugin (Gmail) or Xobni (Outlook)
Email plugin that displays social profiles of contacts
 Nimble (Social CRM system)
Customer Relationship Management software that integrates social
communications
Download this slide deck at http://bit.ly/LIBasicsSlides

23.  Getting Started
 Strategize
 Build network
 Profile Optimization
 Professional photo
 Multimedia
 Keywords
 Custom link
 Create company profile
 ONE HUNDRED PERCENT
 Give to Get
 Recommend
 Endorse
 Groups
 PostGENUINELYUSEFUL info
 Strategy & Schedule
 Next Level
 LinkQuora
 Use tools
▪ Card scanner on phone
▪ Inbox plugin
▪ SocialCRM system
Download this slide deck at http://bit.ly/LIBasicsSlides

24. LinkedIn Basics & Beyond
Download this slide deck at http://bit.ly/LIBasicsSlides
Discounted private
consultations
For webinar guests ONLY!
http://bit.ly/PamConsult