Serious Games for Transportation

Andrew	
  Nash	
  
GreenCityStreets.com	
  
	
  
January	
  7,	
  2014	
  
WHY	
  GAMES?	
  
	
  

	
  
Games	
  are	
  popular.	
  
Games	
  can	
  support	
  other	
  web	
  and	
  real	
  ac.vi....
GAMES	
  CAN	
  HELP:	
  
	
  
•
•
•
•
• 
• 
• 

Communicate	
  informa.on	
  
Increase	
  interest	
  
Iden.fy	
  good	
 ...
VBZ	
  –	
  Games	
  added	
  to	
  Facebook	
  page	
  
Community	
  PlanIT	
  …	
  game	
  based	
  parGcipaGon	
  process	
  
TRANSPORTATION	
  GAMES	
  
	
  

•  InformaGon	
  Games	
  –	
  players	
  learn	
  something	
  (simple).	
  
•  Driving...
BusMeister	
  …	
  public	
  transport	
  game	
  
GAME	
  DESIGN	
  CONCEPTS	
  
Consistency	
  
•  Game	
  should	
  be	
  consistent	
  with	
  sponsor’s	
  objec.ves.	
 ...
GAME	
  DESIGN	
  RECOMMENDATIONS	
  
	
  

•  Games	
  should	
  help	
  achieve	
  organiza.onal	
  
objec.ves	
  –	
  t...
GAME	
  DESIGN	
  RECOMMENDATIONS	
  

	
  
•  Games	
  need	
  to	
  be	
  fun	
  -­‐	
  use	
  professional	
  game	
  
...
Serious	
  Games	
  for	
  TransportaGon:	
  References	
  
•  Nash,	
  Andrew,	
  Peter	
  Purgathofer,	
  Fares	
  Kayal...
Serious	
  Games	
  for	
  TransportaGon	
  
	
  
Using	
  Online	
  Games	
  in	
  Transport:	
  Grr-­‐Grr-­‐Bike	
  Case...
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
Serious Games for Transportation
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Serious Games for Transportation

  1. 1. Serious Games for Transportation Andrew  Nash   GreenCityStreets.com     January  7,  2014  
  2. 2. WHY  GAMES?       Games  are  popular.   Games  can  support  other  web  and  real  ac.vi.es.   GamificaGon  =  using  game  thinking  in  non-­‐game  contexts.  
  3. 3. GAMES  CAN  HELP:     • • • • •  •  •  Communicate  informa.on   Increase  interest   Iden.fy  good  ideas   Increase  par.cipa.on   Encourage  behaviour  change   Build  rela.onships,  and   More  …  
  4. 4. VBZ  –  Games  added  to  Facebook  page  
  5. 5. Community  PlanIT  …  game  based  parGcipaGon  process  
  6. 6. TRANSPORTATION  GAMES     •  InformaGon  Games  –  players  learn  something  (simple).   •  Driving  SimulaGon  Games  –  players  control  vehicles.     •  Planning  Games  –  players  plan  city  transport  system.   •  Scenario  Games  –  players  interact  in  alterna.ve  worlds.   •  EducaGon  Games  –  players  learn  something  (complex).   •  Engagement  Games  –  players  encouraged  to  do  something.   •  More  …  
  7. 7. BusMeister  …  public  transport  game  
  8. 8. GAME  DESIGN  CONCEPTS   Consistency   •  Game  should  be  consistent  with  sponsor’s  objec.ves.   Gameplay   •  Game  Mechanics  –  ac.ons  afforded  to  players.   •  Game  Dynamics  –  what  happens  in  game.   •  Game  Aesthe.cs  –  visual  appeal  and  ICT  interface.   •  Game  Interac.on  –  how  players  control  ac.on.   Long  Term  MoGvaGon   •  Encouraging  people  to  play  more  than  once.  
  9. 9. GAME  DESIGN  RECOMMENDATIONS     •  Games  should  help  achieve  organiza.onal   objec.ves  –  they  are  not  always  the  best  approach.     •  Clearly  define  the  game  objec.ve  and  audience.   Games  with  mul.ple  objec.ves  are  hard  to  design.     •  Game  mechanics  should  be  closely  linked  to   objec.ve  or  the  game  will  be  less  effec.ve.     •  Consider  need  for  long  term  mo.va.on  and  how  it   can  be  incorporated  into  the  game.  
  10. 10. GAME  DESIGN  RECOMMENDATIONS     •  Games  need  to  be  fun  -­‐  use  professional  game   designers.     •  Pretest  gameplay  and  user  experience  with  focus   groups  and  revise  games  based  on  results.   •  Make  sure  the  game  can  be  played  on  many   plaNorms  and  can  be  maintained  easily.  
  11. 11. Serious  Games  for  TransportaGon:  References   •  Nash,  Andrew,  Peter  Purgathofer,  Fares  Kayali;  Using  Online  Games  in   Transport:  Grr-­‐Grr-­‐Bike  Case  Study  (TRB  Annual  Mee.ng  Paper  14-­‐3805)   hVp://www.andynash.com/nash-­‐publica.ons/2014-­‐01-­‐Nash-­‐TRB14-­‐ TransportGames-­‐9nov2013.pdf     •  Games  (in  order  of  appearance):   –  SFCTA  –  Budget  Czar   –  www.world-­‐of-­‐bus-­‐driver.com   –  www.simcity.com   –  www.worldwithoutoil.org   –  www.its.umn.edu/GridlockBuster/     –  www.meet-­‐the-­‐street.ch/en/   –  MobiKid  –  Vienna   –  www.greencitystreets.com/busmeister   –  www.chromaroma.com   –  www.grr-­‐grr-­‐bike.com  
  12. 12. Serious  Games  for  TransportaGon     Using  Online  Games  in  Transport:  Grr-­‐Grr-­‐Bike  Case  Study   TRB  Annual  Mee.ng  Paper:  14-­‐3805   Andrew  Nash,  Peter  Purgathofer,  and  Fares  Kayali   Andrew  Nash   andy@andynash.com   andynash.com  
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