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Serious Games for Transportation

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  • 1. Serious Games for Transportation Andrew  Nash   GreenCityStreets.com     January  7,  2014  
  • 2. WHY  GAMES?       Games  are  popular.   Games  can  support  other  web  and  real  ac.vi.es.   GamificaGon  =  using  game  thinking  in  non-­‐game  contexts.  
  • 3. GAMES  CAN  HELP:     • • • • •  •  •  Communicate  informa.on   Increase  interest   Iden.fy  good  ideas   Increase  par.cipa.on   Encourage  behaviour  change   Build  rela.onships,  and   More  …  
  • 4. VBZ  –  Games  added  to  Facebook  page  
  • 5. Community  PlanIT  …  game  based  parGcipaGon  process  
  • 6. TRANSPORTATION  GAMES     •  InformaGon  Games  –  players  learn  something  (simple).   •  Driving  SimulaGon  Games  –  players  control  vehicles.     •  Planning  Games  –  players  plan  city  transport  system.   •  Scenario  Games  –  players  interact  in  alterna.ve  worlds.   •  EducaGon  Games  –  players  learn  something  (complex).   •  Engagement  Games  –  players  encouraged  to  do  something.   •  More  …  
  • 7. BusMeister  …  public  transport  game  
  • 8. GAME  DESIGN  CONCEPTS   Consistency   •  Game  should  be  consistent  with  sponsor’s  objec.ves.   Gameplay   •  Game  Mechanics  –  ac.ons  afforded  to  players.   •  Game  Dynamics  –  what  happens  in  game.   •  Game  Aesthe.cs  –  visual  appeal  and  ICT  interface.   •  Game  Interac.on  –  how  players  control  ac.on.   Long  Term  MoGvaGon   •  Encouraging  people  to  play  more  than  once.  
  • 9. GAME  DESIGN  RECOMMENDATIONS     •  Games  should  help  achieve  organiza.onal   objec.ves  –  they  are  not  always  the  best  approach.     •  Clearly  define  the  game  objec.ve  and  audience.   Games  with  mul.ple  objec.ves  are  hard  to  design.     •  Game  mechanics  should  be  closely  linked  to   objec.ve  or  the  game  will  be  less  effec.ve.     •  Consider  need  for  long  term  mo.va.on  and  how  it   can  be  incorporated  into  the  game.  
  • 10. GAME  DESIGN  RECOMMENDATIONS     •  Games  need  to  be  fun  -­‐  use  professional  game   designers.     •  Pretest  gameplay  and  user  experience  with  focus   groups  and  revise  games  based  on  results.   •  Make  sure  the  game  can  be  played  on  many   plaNorms  and  can  be  maintained  easily.  
  • 11. Serious  Games  for  TransportaGon:  References   •  Nash,  Andrew,  Peter  Purgathofer,  Fares  Kayali;  Using  Online  Games  in   Transport:  Grr-­‐Grr-­‐Bike  Case  Study  (TRB  Annual  Mee.ng  Paper  14-­‐3805)   hVp://www.andynash.com/nash-­‐publica.ons/2014-­‐01-­‐Nash-­‐TRB14-­‐ TransportGames-­‐9nov2013.pdf     •  Games  (in  order  of  appearance):   –  SFCTA  –  Budget  Czar   –  www.world-­‐of-­‐bus-­‐driver.com   –  www.simcity.com   –  www.worldwithoutoil.org   –  www.its.umn.edu/GridlockBuster/     –  www.meet-­‐the-­‐street.ch/en/   –  MobiKid  –  Vienna   –  www.greencitystreets.com/busmeister   –  www.chromaroma.com   –  www.grr-­‐grr-­‐bike.com  
  • 12. Serious  Games  for  TransportaGon     Using  Online  Games  in  Transport:  Grr-­‐Grr-­‐Bike  Case  Study   TRB  Annual  Mee.ng  Paper:  14-­‐3805   Andrew  Nash,  Peter  Purgathofer,  and  Fares  Kayali   Andrew  Nash   andy@andynash.com   andynash.com  

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