Social Networking in the J-Classroom How to create a social media strategy to use Facebook and Twitter for journalism
Why social media? <ul><li>It’s where your readers are. </li></ul><ul><li>Increases traffic to your site </li></ul><ul><li>...
On your site <ul><li>Include a way for readers to share content on your news site on Facebook, Twitter, etc.  </li></ul><u...
How to use social media to enhance online journalism <ul><li>Break news before print deadline </li></ul><ul><li>Keep track...
Create a discussion <ul><li>While it can be great for drawing readers to your site and getting ideas, social media allows ...
Transparency <ul><li>Share behind-the-scenes stories about the  reporting of a certain article </li></ul><ul><li>Share wha...
Twitter <ul><li>Break news </li></ul><ul><li>Communicate with other journalists </li></ul><ul><li>#wjchat every Wednesday ...
Live Coverage <ul><li>Create a hashtag # for the event. </li></ul><ul><li>Give description of what’s happening on the scen...
<ul><li>Use a human being rather than a feed of all headlines (use twitterfeed.com for that) </li></ul><ul><li>Reply to fo...
<ul><li>Follow teachers, students, parents, administrators, local news outlets </li></ul>
Facebook <ul><li>Better to have a profile rather than a page because you can friend people rather than rely on fans </li><...
Location-based social media <ul><li>Foursquare </li></ul><ul><li>Gowalla </li></ul>
What’s your strategy? <ul><li>Appoint a social media editor to: </li></ul><ul><li>Create a plan: What will you post about?...
Social bookmarking <ul><li>Digg- Users collectively decide which stories are newsworthy. Can use for story ideas to see wh...
How to promote content
How to interact with readers <ul><li>Thank tipsters publicly and give credit </li></ul>
Social media ethics <ul><li>Individual staff members with twitter accounts should identify themselves as affiliated with n...
Getting around the censors <ul><li>Text tweets </li></ul>
Sources <ul><li>The Digital Journalist’s Handbook by Mark S. Luckie, author of 10000words.net </li></ul><ul><li>Journalism...
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Social networking in the newsroom

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Social networking in the newsroom

  1. 1. Social Networking in the J-Classroom How to create a social media strategy to use Facebook and Twitter for journalism
  2. 2. Why social media? <ul><li>It’s where your readers are. </li></ul><ul><li>Increases traffic to your site </li></ul><ul><li>Transparency in news gathering </li></ul><ul><li>Immediate feedback to make stories better </li></ul><ul><li>Connects site to people and stories </li></ul><ul><li>Markets your “brand” and keeps readers thinking about the site as a source of information </li></ul>
  3. 3. On your site <ul><li>Include a way for readers to share content on your news site on Facebook, Twitter, etc. </li></ul><ul><li>Message boards </li></ul><ul><li>Social networks on news sites </li></ul><ul><li>Twitter live feed </li></ul>
  4. 4. How to use social media to enhance online journalism <ul><li>Break news before print deadline </li></ul><ul><li>Keep track of sources (students, teachers, administrators at school to keep up news and events) </li></ul><ul><li>Crowdsourcing: Gather info from many people to make a story better or add information – includes finding out reactions to your stories thru comments, links, etc. </li></ul>
  5. 5. Create a discussion <ul><li>While it can be great for drawing readers to your site and getting ideas, social media allows the journalist to make news into a discussion rather than a one-sided conversation. </li></ul>
  6. 6. Transparency <ul><li>Share behind-the-scenes stories about the reporting of a certain article </li></ul><ul><li>Share what stories and projects you are working on to give readers a preview </li></ul>
  7. 7. Twitter <ul><li>Break news </li></ul><ul><li>Communicate with other journalists </li></ul><ul><li>#wjchat every Wednesday evening </li></ul><ul><li>Live coverage of events </li></ul><ul><li>Bring back to website to read stories </li></ul><ul><li>Nearbytweets.com to find users in your area </li></ul><ul><li>Breakingtweets.com to see trends </li></ul>
  8. 8. Live Coverage <ul><li>Create a hashtag # for the event. </li></ul><ul><li>Give description of what’s happening on the scene. </li></ul>
  9. 9. <ul><li>Use a human being rather than a feed of all headlines (use twitterfeed.com for that) </li></ul><ul><li>Reply to followers and retweet interesting links </li></ul><ul><li>Establish relationships – ask questions and answer them. </li></ul><ul><li>Show some personality </li></ul><ul><li>Include links </li></ul><ul><li>Be instructive: 5 people on campus you should know. </li></ul>
  10. 10. <ul><li>Follow teachers, students, parents, administrators, local news outlets </li></ul>
  11. 11. Facebook <ul><li>Better to have a profile rather than a page because you can friend people rather than rely on fans </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Discussion questions </li></ul><ul><li>Respond to posts to keep conversation going </li></ul>
  12. 12. Location-based social media <ul><li>Foursquare </li></ul><ul><li>Gowalla </li></ul>
  13. 13. What’s your strategy? <ul><li>Appoint a social media editor to: </li></ul><ul><li>Create a plan: What will you post about? </li></ul><ul><li>Set a schedule for regular posts. </li></ul><ul><li>Set aside time to respond to questions and comments. </li></ul>
  14. 14. Social bookmarking <ul><li>Digg- Users collectively decide which stories are newsworthy. Can use for story ideas to see what’s popular. (Caution when digging own stuff.) </li></ul><ul><li>Delicious </li></ul>
  15. 15. How to promote content
  16. 16. How to interact with readers <ul><li>Thank tipsters publicly and give credit </li></ul>
  17. 17. Social media ethics <ul><li>Individual staff members with twitter accounts should identify themselves as affiliated with newspaper </li></ul>
  18. 18. Getting around the censors <ul><li>Text tweets </li></ul>
  19. 19. Sources <ul><li>The Digital Journalist’s Handbook by Mark S. Luckie, author of 10000words.net </li></ul><ul><li>Journalism Next by Mark Briggs, author of journalism20.com </li></ul><ul><li>Jeadigitalmedia.org </li></ul>

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