Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Getting Rich With The NIche


Published on

My presentation for Blog World Expo 2009 looking at using niche social media to build a reader base for your blog.

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Getting Rich With The NIche

  1. 1. Get Rich With The Niche: How to leverage niche communities for maximum blog growth <br />By Kevin Palmer<br />@kevinpalmer<br /><br />
  2. 2. Goal of Presentation<br />To teach you how to understand your niche<br />To teach you how to target within your niche<br />To teach how to apply strategy when building your audience<br />To explain how this fits into a larger strategy<br />
  3. 3. I’m just going to join Facebook and push my posts on Digg<br />
  4. 4. Why Not Just Use Major Social Media??<br />Blasting to people that might not care about your message<br />Takes a little longer to build a reader base when you have niche content<br />Once you have a subscriber/reader base you can leverage traditional social media tools <br />
  5. 5. Evaluating Your Audience<br />Who are they?<br />What demographics do they fit into?<br />What describes them?<br />Where do they participate?<br />How are they using the internet?<br />What content would they be interested in?<br />Resource: Know your niche before you pitch:<br />
  6. 6. Begin To Listen<br />Set Up Monitoring Tools Around Keywords<br />Know where the conversations are happening<br />Gain competitive intelligence<br />Set Up Monitoring Tools About Yourself<br />Know what is being said about you and your brand<br />Resource: How to set up social media monitoring tools:<br />
  7. 7. Examine Other Bloggers<br />Where are they connecting?<br />What tools are they using?<br />Tip- Examine their sidebar<br />Look for social media buttons, look for links to niche social networks, take their Twitter username and drop it into Google for other usernames registered. <br />
  8. 8. What is Niche Social Networking??<br />Over 3000 niche social networking sites<br />Not including sites on<br />These sites cover niche topics from wine to knitting to vampirism<br />Resource: List of over 400 niche social networking sites:<br />
  9. 9.
  10. 10. Why Niche Social Networking?<br />Audience that is interested in your content<br />Smaller community but you have a larger voice<br />These are potential readers, not just page views. More likely to become a “regular”<br /> Resource: Use Niche Social Networking Sites to Gain Readers:<br />
  11. 11. Niche Social News<br />Subjects diverse: automotive, sports, pick up artists<br /> Strong content without a push will do well<br /> Create a steady flow of traffic<br />Leverage this traffic for other social news voting<br />
  12. 12.
  13. 13. Niche Social Groups/Message Boards<br />Established community that might predate social networks<br /> This is where you can begin to use major social networks (look for groups on these sites)<br /> Great source for topics, guest bloggers, interview subjects<br />
  14. 14. Not All Networks Are Created Equal <br />Look for active discussion/participation<br />Be mindful of the overall membership<br />Examine profile setup <br />Some sites will pass on page rank with links<br />You may be able to import RSS feeds or have other ways to automatically share you content within the site<br />
  15. 15. Ease Your Way Into The Community<br />Listen<br />Understand the rules<br />Engage within the rules<br />Don’t go and broadcast your message<br />Completely fill out your profile and have a profile picture<br />
  16. 16. How Does This Fit Into a Larger Strategy?<br />Builds a reader base that you can leverage <br />Social media voting<br />Content sharing<br />Social media profile growth<br />Gives the blogger a level of credibility<br />SEO benefits<br />It is a launching pad for growth<br />
  17. 17. Thanks for your time<br />Kevin Palmer<br /><br />@kevinpalmer<br /><br />