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Social Media & PR: Good Bedfellows?

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Aliza Sherman
Aliza Sherman

Are Social Media & PR Good Bedfellows? Presentation by Aliza Sherman to PRSA Fairbanks

Technology
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Social Media and PR: Good bedfellows?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
Social Media is intimate...
Conversation
[object Object],[object Object]
People Sharing News & Connecting with Friends
To use social media well, you must...
Listen
Interact
Engage
“ Social Media is not a campaign. It is a commitment.”
The old way...
Broadcast
The Social Media way...
Word of Mouth
The old way...
Circulation
The Social Media way...
Friends, Fans, Followers
Social media considerations...
How do they communicate?
How much time do you have?
 
Pick the Right Tools
Social Media Release Template
Social Media Release Builder
Social Media Releases - Search
Social Media Release (SMR)
Social Media Release (SMR)
Social Media Powered Release
Social Media Newsroom
Social Media Newsroom - Feed
blogs
 
social networks
 
microblogs
 
Integrate
Manage
Monitor
Measure
Listen
Interact
Engage
 
presented by Aliza Sherman Aliza Sherman ,[object Object],[object Object],[object Object],[object Object]

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