Social Media & PR: Good Bedfellows?
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Social Media & PR: Good Bedfellows?

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Are Social Media & PR Good Bedfellows? Presentation by Aliza Sherman to PRSA Fairbanks

Are Social Media & PR Good Bedfellows? Presentation by Aliza Sherman to PRSA Fairbanks

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Social Media & PR: Good Bedfellows? Social Media & PR: Good Bedfellows? Presentation Transcript

  • Social Media and PR: Good bedfellows?
  • Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  • Social Media is intimate...
  • Conversation
    • Social Media is
            • about relationships.
  • People Sharing News & Connecting with Friends
  • To use social media well, you must...
  • Listen
  • Interact
  • Engage
  • “ Social Media is not a campaign. It is a commitment.”
  • The old way...
  • Broadcast
  • The Social Media way...
  • Word of Mouth
  • The old way...
  • Circulation
  • The Social Media way...
  • Friends, Fans, Followers
  • Social media considerations...
  • How do they communicate?
  • How much time do you have?
  •  
  • Pick the Right Tools
  • Social Media Release Template
  • Social Media Release Builder
  • Social Media Releases - Search
  • Social Media Release (SMR)
  • Social Media Release (SMR)
  • Social Media Powered Release
  • Social Media Newsroom
  • Social Media Newsroom - Feed
  • blogs
  •  
  • social networks
  •  
  • microblogs
  •  
  • Integrate
  • Manage
  • Monitor
  • Measure
  • Listen
  • Interact
  • Engage
  •  
  • presented by Aliza Sherman Aliza Sherman
    • @alizasherman on Twitter
    • facebook.com/alizasherman
    • www.conversify.net
    • [email_address]