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Social Media Marketing Strategies for Nonprofits
- 1. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik.
- 2. Social mEDIA sURGERY NO LONG PRESENTATIONS Just diagnosis and some action
- 3. Social mEDIA sURGERY I am not
- 4. Social mEDIA sURGERY I am one of the Good Doctors
- 5. SOCIAL MEDIA mARKETING Social Media Marketing For Nonprofits
- 6. TABLE OF CONTENTS 05 04 06 background Background of Social Media platforms Some social media platforms Nonprofits vrs sm Do nonprofits need social media marketing 01 02 03 strategies Some strategies to adopt in your smm campaigns measurement Metrics to measure for social media success hands-on We will learn how to create an instagram and facebook business page
- 8. What is social media Social media refers to digital tools(websites and applications ) designed to allow people to share content quickly, efficiently, and sometimes in real-time. Examples includes Facebook, Instagram, Twitter, TikTok, etc
- 9. How it works A user usually need to first create an account. Then he can create and share content He can like, follow or subscribe to another person’s account depending on the platform, add them as friend or subscribe to another account’s page.
- 10. Types of social media
- 11. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. - — Jeff Bezos, CEO, Amazon
- 12. sm platforms 02 What are the best platforms to consider using
- 14. WHAT PLATFORMS ARE WE GOING TO USE? whatsapp youtube facebook instagram
- 15. 1.16 billion Monthly Active Users(MAU) 2 billion Monthly Active User(MAU) 2.7 billion Monthly Active User(MAU) TOP SOCIAL MEDIA
- 16. nonprofits & Sm Do your nonprofit need social media marketing? 03
- 17. sm strategies Some social media strategies you can adopt for your nonprofit 04
- 18. Some sm strategies REWARD share Give and share your time and attention Reward and appreciate your passionate followers PARTICIPATE Participate, don’t promote LISTEN Research your audience first. ENGAGE Engage with your audience ENABLE Empower them with tools to become advocate for you.
- 19. MEASUREMENT How to measure the impact of your social media effort. 05
- 20. SOCIAL MEDIA METRIC TO MEASURE INFLUENCE Inspire Action With “Influence” 01 ENGAGEMENT Build Trust and Nurture With “Engagement” 02 REACH Amplify Your Message With “Reach” 03 VOLUME Monitor audience growth with “volume” 04
- 21. HANDS ON 06 Time on some physical action
- 22. I AM LOOKING FORWARD TO SEEING YOUR SOCIAL MEDIA PAGES
- 23. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. THANKS! DO YOU HAVE ANY QUESTIONS? desireseyram@gmail.com +233 248 863 902 desireseyram.com
Editor's Notes
- Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users—often with users who share tastes and interests. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may be considered a social network, as well. As opposed to social networks, which specialize in letting users share and exchange raw thoughts and ideas, media networks specialize in distributing content like photographs and videos. Instagram and YouTube are examples of this. A YouTube user, for example, will upload a video they've created, and other users can "like," "dislike," or comment on the video. If they enjoy the video enough, a user may choose to "subscribe" to the creator, so that new videos from that creator appear in their feed. Discussion networks like Reddit are the ideal outlet for posts that can spark in-depth discussion among users. Users can leave detailed responses in the comment section, and other users can respond directly to those comments, allowing for conversations to grow and develop organical Review networks like Yelp and TripAdvisor add social media aspects to user reviews of products and services. Users can interact directly with those leaving reviews, as can the businesses being reviewed.
- Listen Research your audience first, Find out where they are and what they're saying about you, your category and before attempting to insert yourself in conversations online. Jesus had to ask his Disciple; “Who do people say I am?” This was he listening to the people first. You have a message, and you are an activist. But you first of all need to know what your audience think about your message. What you share online as an influencer, is the same gospel our Lord Jesus Christ but different unique packaging. Spend a month and make notes of the types of conversations about you and what percentage are positive and negative. Listen. Learn the various unspoken rules, guidelines and dos and don'ts of the communities you're thinking about joining. When you do start participating, listen to your audience and figure out what they like. Involve them in idea generation and product creation. Use social media platforms and tools to provide customer service on steroids. It's about them, not you. Engage Part of social media marketing is engaging your audience. Your goal may be to get people to come to your website, platform or page, but what really should matter is engaging people (they way they want to be reached) to build relationships. The other part of this is providing and creating content that is engaging. If it's not interesting or helpful or entertaining, people aren't going to care or pay attention to your efforts. Put yourself in your audience's shoes. Is whatever content you're producing something that is interesting and good enough to share? If not, then you should re-evaluate your efforts. Just as Pastor will not have a crusade or any Programme without an alter call, you do not have just post your content out there and leave it as that. The Messages already carry power, but you have to engage with your audience in person to know their reaction to the message. Let every person that see your content know there is a person a message or call away to respond to their request. Enable Based on your research and listening, you may also find people who are already looking for an avenue to do what you are doing. They are already people who are already talking about Pastor Chris and share our ministry materials out there.These people are great to involve in your efforts, so you should empower them and give them the tools and content to become an even bigger advocate for you. This also includes enabling people to share your content with their friends on various websites, pages, and maybe letting people take your content and create new content from it in the form of remixes, mashups, and videos. You can have a page on facebook and someone who follows your page comes to pick content and post them on Tiktok and Instagram. Get to them and provide them with the materials you distribute and discuss how innovatively you can distribute those same messages on several platforms. Get them to feel ownership of your brand or platform. And also get the influencers under your network to work with you. This is a ministry. Share Share interesting content and post importantly be unique. This is a brand sharing the same message. Let your approach be unique. If it is Rhapsody or Realities, you have to stick to that. If it except from Pastor’s messages, you have to stick to that. Let People understand if their are looking for interesting christian memes from Christ Embassy YourLaughWorld is the best place to find them. Sharing Content on your platform is giving. So, Give to get. Give some more. Give and share your time, attention, expertise, questions and insight with your audience. The more you do this, the more relationships and trust you will build. Your audience will appreciate this. Reward Not everyone that interact with your brand is a new convert or potential soul seeking salvation. Some are commitment members in ministry with huge audience on their network but they might not have the time to reach them like you are doing. If people are taking the time to interact with you online, why not reward them (and in some cases, you may have to reward them). Reward your loyal and passionate fans and followers with exclusive content, access, discounts and promotions. Facebook for instance show you your top fans on your page, You can reward such people with PCDL subscriptions, books and other materials by our man God. Participate Participate, don’t necessarily promote. The whole point of social media marketing is to participate in conversations with your audience, not just talk at them. You don't have to start with a huge splash; this invites a lot more scrutiny and criticism from people who might not like what you're doing. If you start slow, there are still a lot of things you can do and learn from. Participation is the key.
- Social Media platforms provide several ways of measuring impact. So you usually do not have to do much but just generate reports. You can decide to go the extra mile but getting to know each follower of your platform and reaching out to them in person.