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Managing Social Networks

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Managing Social Networks

  1. 1. Surviving Social Media: How to Manage & Leverage Your Social Media Accounts
  2. 2. Surviving Social Media: How to Manage & Leverage Your Social Media Accounts
  3. 3. This is You
  4. 4. This Is You Networking
  5. 5. This Is You Social Networking
  6. 6. Types of Social Networks <ul><li>Professional </li></ul><ul><li>General </li></ul><ul><li>Niche </li></ul><ul><li>Multimedia </li></ul>
  7. 7. Ask Yourself... <ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What is your capacity? </li></ul><ul><li>What is your commitment? </li></ul>
  8. 8. Social Media Overload
  9. 9. Social Media Activities Listening Broadcasting
  10. 10. Listening = Consuming
  11. 11. Broadcast = Audience
  12. 12. Social Media Aggregation Broadcasting Tools <ul><ul><li>Active </li></ul></ul><ul><ul><li>Passive </li></ul></ul><ul><ul><li>Niche </li></ul></ul><ul><ul><li>Integrated </li></ul></ul>
  13. 13. Active SABTs
  14. 16. Passive SABTs
  15. 18. Niche SABTs
  16. 20. Integrated SABTs
  17. 21. E-Marketing You Them
  18. 22. Social Media Marketing You Them
  19. 23. Tracking Tools <ul><ul><li>Lijit.com </li></ul></ul><ul><ul><li>ShareThis.com </li></ul></ul><ul><ul><li>AddThis.com </li></ul></ul><ul><ul><li>Summize.com </li></ul></ul>
  20. 24. Go Forth & Get Your Social Media in Order! Aliza Sherman mediaegg.com twitter.com/alizasherman

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