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Basics on Social Media

Basics for social media communication and build a editorial line for a good work ans a good use of SN's.

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Basics	
  for	
  Social	
  Media	
  Communica3on	
  
15th	
  July	
  2015	
  
Civic	
  Centre	
  Convent	
  Sant	
  Agus?,	
  
Barcelona	
  
hAp://conventagus3.com/	
  	
  
	
  
Basics	
  for	
  Social	
  Media	
  Communica3on	
  
We	
  work	
  with	
  people	
  
We	
  communicate	
  with	
  people	
  
We	
  share	
  ideas	
  with	
  people	
  
We	
  talk,	
  We	
  answer,	
  We	
  …	
  	
  
	
  
Basics	
  for	
  Social	
  Media	
  Communica3on	
  
What	
  is	
  Social	
  Media?	
  	
  
Basics	
  for	
  Social	
  Media	
  Communica3on	
  
Basics	
  for	
  Social	
  Media	
  Communica3on	
  
Basics	
  for	
  Social	
  Media	
  Communica3on	
  
Social	
  Networks	
  
SNS	
  

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Basics on Social Media

  • 1. Basics  for  Social  Media  Communica3on   15th  July  2015   Civic  Centre  Convent  Sant  Agus?,   Barcelona   hAp://conventagus3.com/      
  • 2. Basics  for  Social  Media  Communica3on   We  work  with  people   We  communicate  with  people   We  share  ideas  with  people   We  talk,  We  answer,  We  …      
  • 3. Basics  for  Social  Media  Communica3on   What  is  Social  Media?    
  • 4. Basics  for  Social  Media  Communica3on  
  • 5. Basics  for  Social  Media  Communica3on  
  • 6. Basics  for  Social  Media  Communica3on   Social  Networks   SNS  
  • 7. Basics  for  Social  Media  Communica3on   SNS  Primary  Framework     -­‐  Connect  people   -­‐  Sharing  content   -­‐  Curiosity…  Peep  into  the  life  of  the  others   SNS  Secondary  Framework     -­‐  Connect  companies  and  projects   -­‐  Sharing  interes3ng  content     -­‐  Massive  impact  
  • 8. Basics  for  Social  Media  Communica3on   Social  Networks   Personal  Use   SNS  Private  use     SNS  Secondary  use   -­‐  Communicate  with  others   -­‐  Find  informa3on   -­‐  Procras3nate   -­‐  Networking   -­‐  Self  promote   -­‐  Procras3nate  
  • 9. Basics  for  Social  Media  Communica3on   Social  Networks   Company/Organiza3on  Use   SNS  Private  use     SNS  Secondary  use   -­‐  Increase  the  presence  in  the  SNS   -­‐  Pres3ge   -­‐  Connec3ons   -­‐  A  change  in  the  strategy  of  the   company   -­‐  Talk  about  ouselves  and  talk  about   we  like  
  • 10. Basics  for  Social  Media  Communica3on   Sharing  
  • 11. Basics  for  Social  Media  Communica3on   Sharing   Lot  of  sharing  plaWorms  include     some  social  strategies  to  engage   people.  
  • 12. Basics  for  Social  Media  Communica3on   Publishing  
  • 13. Basics  for  Social  Media  Communica3on   Publishing   Lot  of  publishing  plaWorms  include     some  social  strategies  to  share  content.  
  • 14. Basics  for  Social  Media  Communica3on  
  • 15. Basics  for  Social  Media  Communica3on   1st  step   Create  a  Editorial  Line    
  • 16. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     The  purpose  of  an  editorial  line  is  to  create  a  clear  opinion/voice   for  a  publica3on.     In  Social  Media   The  purpose  of  an  editorial  line  is  to  create  a  clear  opinion/voice   for  communica3on  in  a  mul3ple  channels  with  the  same  iden3ty.    
  • 17. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     The  point  is  to  make  it  easier  for  readers  to  an3cipate   what  kind  of  content  they  will  find  in  your   communica3on,  so  that  they  know  they  can  come  to   you  for  a  certain  type  of  informa3on.  So  to  know  what   our  own  editorial  line  is,  we  must  understand  who  our   readers  are,  and  who  we  want  them  to  be.  
  • 18. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     3  key  points  :  Audience,  Vision  and  Idea     But  not  in  this  order  ☺  
  • 19. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     Idea     The  editorial  line  is  a  whole  company  strategy,  and  all   team  is  involved.    
  • 20. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     Vision     The  editorial  line  is  to  talk  about  us  and  to  talk  about   we  like  from  others.  We  need  to  know  we  like.   Talk  only  about  us  is  a  bad  way.    
  • 21. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     Audience     We  need  answer  ques3ons…   -­‐  Who’s  Reading  this?   -­‐  What  is  this  target  audience  interested  in?   -­‐  Where  is  your  audience?   -­‐  When  do  They  Read?  
  • 22. Basics  for  Social  Media  Communica3on   1st  step  :  Create  a  Editorial  Line     Audience     -­‐  People  we  know   -­‐  People  we  want  to  know   -­‐  People  we  connect   -­‐  Companies,  friends,  collaborators   -­‐  The  invisibles  
  • 23. Basics  for  Social  Media  Communica3on   2n  step  :  Users…   We  need  to  know     -­‐  Not  all  people  interact  in  SNS…  LURKERS   -­‐  People  interact  but  only  for  our  interests…   CONSUMERS   -­‐  People  interact  and  share…  PROSUMERS    
  • 24. Basics  for  Social  Media  Communica3on   2n  step  :  Users…   Our  posi3on  in  the  editorial  line  is  PROSUMERS.     This  help  us  :   -­‐  To  get  a  beAer  posi3on  in  SNS   -­‐  To  measure  the  impact   -­‐  To  get  pres3ge,  influen3al  role,  prescript  role  
  • 25. Basics  for  Social  Media  Communica3on   3rd  step  :  Language   We  need  to  define  our  posi3on  in  the  editorial  line   about  languages.     That  is  complex  and  important  :   -­‐  For  what  we  use  our  local  language   -­‐  For  what  we  use  interna3onal  language  
  • 26. Basics  for  Social  Media  Communica3on   3rd  step  :  Language   One  key  point  in  SNS  is  how  we  use  the  language.     -­‐  Informal  ?   -­‐  Technic  ?   -­‐  Formal,  but  with  a  local  species  ?   -­‐  …  cook  our  profile.    
  • 27. Basics  for  Social  Media  Communica3on   3rd  step  :  Language   One  key  point  in  SNS  is  how  we  use  the  language.     We  need  to  know  how  others,  like  us,  use  the   language.      
  • 28. Basics  for  Social  Media  Communica3on   3rd  step  :  Cooking  Language   TwiAer  :    short  messages  with  species  (pictures,   videos,  links  to  websites,  hashtags…).   Facebook  :  more  elaborate  messages  (pictures,  videos,   links  to  websites,  hashtags…).     We  need  to  adapt  our  editorial  line  to  different   channels.  
  • 29. Basics  for  Social  Media  Communica3on   3rd  step  :  Cooking  Language   The  importance  of  #     #hashtags  connect  with  the  invisible  audience     #hashtags  help  us  locate  projects  in  a  frame  
  • 30. Basics  for  Social  Media  Communica3on   4th  step  :  Bidirec3onal  communica3on   The  SNS  have  the  dual  func3on  :     -­‐  Communica3on   -­‐  Conversa3on   The  both  are  importants  
  • 31. Basics  for  Social  Media  Communica3on   Organiza3onal  3ps   The  use  of  SNS  for  the  organiza3on  :     -­‐  SNS  are  a  resource  intensive   -­‐  Define  roles  of  workers  involved  in  communica3on   -­‐  Define  3me,  intensity,  tempus,  research   -­‐  We  need  to  find  in  our  team  the  beAer  skills