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Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
Things I'd Like Social Software Vendors To Focus On
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Things I'd Like Social Software Vendors To Focus On

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I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to …

I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to see all of the vendors doing a better job on: 1) Activity Streams, 2) focus on the individual 3) Analytics.

These slides were presented at Defrag 2012 in Denver, CO on Nov 15, 2012 www.defragcon.com

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  • The image is being used via Creative Commons: http://www.flickr.com/photos/76266195@N08/6976092486/
  • The image is being used via Creative Commons: http://www.flickr.com/photos/31246066@N04/4377035185
  • http://www.flickr.com/photos/navonod/1729937274/
  • http://www.flickr.com/photos/b-tal/482294488/
  • http://www.flickr.com/photos/navonod/1729937274/
  • The image is being used via Creative Commons: http://www.flickr.com/photos/mybloodyself/222578140/Universal inbox? !!!!!!!!!!!!I can’t keep up with my own inbox, do you really think I want to read everyone's?Email provides sorting, flagging, colour coding, foldering, etc. Stream are no where near as advanced.
  • While I'm not worried about total protonic reversal, I am concerned that having status updates, file sharing, Q&A, news links, CRM updates, social media feeds, workflow approvals, ERP orders, support tickets, polls/surveys and a dozen other sources of information all piped into the same stream can make social software almost unusable.
  • The image is being used via Creative Commons: http://www.flickr.com/photos/dinnerseries/6032052545
  • Allow users to control the content in the stream by voting for things (posts, people, topics) they like.Does not need to be complex like mail rules.Take a look at Zyte
  • http://www.flickr.com/photos/badboy69/2333409688/
  • http://www.flickr.com/photos/auntiep/17135231/
  • Imagine this for work.Your postsYour file uploadsYour wiki pagesYour blog entriesYour meetings
  • Photo credit: https://secure.flickr.com/photos/tmartin/32010732
  • http://www.flickr.com/photos/bullionvault/3591746275
  • The image is being used via Creative Commons: http://www.flickr.com/photos/aaronknox/5237937436
  • Unfortunately people can build up a sense of entitlement wrt social networking
  • Transcript

    • 1. My Top Three Issues With Social Software Nov 2012 Alan Lepofsky VP and Principal Analyst @alanlepo© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done
    • 2. Topics For Discussion 1 Navigating the rapids of activity streams 2 Dont forget the “me” in social media 3 Analytics That Drive Action© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 2
    • 3. 1 Gently down the stream…© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 3
    • 4. Justshifting theburdenfrom one emailplace social networksto anotheris not asolution.© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 4
    • 5. Sounds like a good idea© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 5
    • 6. Until this happens© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 6
    • 7. One Universal Social Inbox? I can’t keep up with my own inbox!!!http://www.flickr.com/photos/mybloodyself/222578140/© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 7
    • 8. “Don’t Cross The Streams”© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 8
    • 9. I actually do like streams© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 9
    • 10. There Are Many Ways To Slice’n Dice • Time <---- • My attention • Person • Urgency • By Group • Geography • Word/phrase • Popularity • Tag/Topic • +/-http://www.flickr.com/photos/dinnerseries/6032052545© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 10
    • 11. Intelligent Filtering© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 11
    • 12. Why Don’t Streams Adjust To The Moment?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 12
    • 13. What’s The Next User Experience?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 13
    • 14. 2 What About Me???© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 14
    • 15. What Others Are Doing Is Nice, But… What did I create?SOCIAL What did I comment on? What have I liked?MEDIA What should I be doing? What do I need to do next?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 15
    • 16. v© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 16
    • 17. Which Of My Stuff Matters?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 17
    • 18. 3 "There is a misconception that tons of data means you have tons of intelligence. Data does not speak for itself.” - Neil Radenhttps://secure.flickr.com/photos/tmartin/32010732© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 18
    • 19. 3 Which Information Can Lead To Actions Help me make decisions https://secure.flickr.com/photos/61056899@N06/5751301741/© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 19
    • 20. Let’s Review Streams have great potential, but they need to become more manageable. People are ego-centric, help them navigate from their perspective. Data should help people make decisions.© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 20
    • 21. Alan Lepofsky VP and Principal Analyst @alanlepo San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | Irvine | London | Los Angeles Madrid | New York | Pune | Sacramento | Salt Lake City | Santa Fe | Santa Monica | Seattle | Sedona | Sydney | Tokyo | Toronto | Washington, D.C.© 2010 - 2012 Constellation Research, Inc. All rights reserved. – 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com
    • 22. Backup© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    • 23. 23© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    • 24. 2 False Sense Of Entitlement Didnt you read Didnt you see see my blog post? my status update? Why didn’t you Why aren’t you retweet me? following me?© 2010 - 2012 Constellation Research, Inc. All rights reserved. Until he’s done >>> 24

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