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Things I'd Like Social Software Vendors To Focus On
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Things I'd Like Social Software Vendors To Focus On

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I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to …

I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to see all of the vendors doing a better job on: 1) Activity Streams, 2) focus on the individual 3) Analytics.

These slides were presented at Defrag 2012 in Denver, CO on Nov 15, 2012 www.defragcon.com

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  • The image is being used via Creative Commons: http://www.flickr.com/photos/76266195@N08/6976092486/
  • The image is being used via Creative Commons: http://www.flickr.com/photos/31246066@N04/4377035185
  • http://www.flickr.com/photos/navonod/1729937274/
  • http://www.flickr.com/photos/b-tal/482294488/
  • http://www.flickr.com/photos/navonod/1729937274/
  • The image is being used via Creative Commons: http://www.flickr.com/photos/mybloodyself/222578140/Universal inbox? !!!!!!!!!!!!I can’t keep up with my own inbox, do you really think I want to read everyone's?Email provides sorting, flagging, colour coding, foldering, etc. Stream are no where near as advanced.
  • While I'm not worried about total protonic reversal, I am concerned that having status updates, file sharing, Q&A, news links, CRM updates, social media feeds, workflow approvals, ERP orders, support tickets, polls/surveys and a dozen other sources of information all piped into the same stream can make social software almost unusable.
  • The image is being used via Creative Commons: http://www.flickr.com/photos/dinnerseries/6032052545
  • Allow users to control the content in the stream by voting for things (posts, people, topics) they like.Does not need to be complex like mail rules.Take a look at Zyte
  • http://www.flickr.com/photos/badboy69/2333409688/
  • http://www.flickr.com/photos/auntiep/17135231/
  • Imagine this for work.Your postsYour file uploadsYour wiki pagesYour blog entriesYour meetings
  • Photo credit: https://secure.flickr.com/photos/tmartin/32010732
  • http://www.flickr.com/photos/bullionvault/3591746275
  • The image is being used via Creative Commons: http://www.flickr.com/photos/aaronknox/5237937436
  • Unfortunately people can build up a sense of entitlement wrt social networking
  • Transcript

    • 1. My Top Three Issues With Social Software Nov 2012 Alan Lepofsky VP and Principal Analyst @alanlepo© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done
    • 2. Topics For Discussion 1 Navigating the rapids of activity streams 2 Dont forget the “me” in social media 3 Analytics That Drive Action© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 2
    • 3. 1 Gently down the stream…© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 3
    • 4. Justshifting theburdenfrom one emailplace social networksto anotheris not asolution.© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 4
    • 5. Sounds like a good idea© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 5
    • 6. Until this happens© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 6
    • 7. One Universal Social Inbox? I can’t keep up with my own inbox!!!http://www.flickr.com/photos/mybloodyself/222578140/© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 7
    • 8. “Don’t Cross The Streams”© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 8
    • 9. I actually do like streams© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 9
    • 10. There Are Many Ways To Slice’n Dice • Time <---- • My attention • Person • Urgency • By Group • Geography • Word/phrase • Popularity • Tag/Topic • +/-http://www.flickr.com/photos/dinnerseries/6032052545© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 10
    • 11. Intelligent Filtering© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 11
    • 12. Why Don’t Streams Adjust To The Moment?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 12
    • 13. What’s The Next User Experience?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 13
    • 14. 2 What About Me???© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 14
    • 15. What Others Are Doing Is Nice, But… What did I create?SOCIAL What did I comment on? What have I liked?MEDIA What should I be doing? What do I need to do next?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 15
    • 16. v© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 16
    • 17. Which Of My Stuff Matters?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 17
    • 18. 3 "There is a misconception that tons of data means you have tons of intelligence. Data does not speak for itself.” - Neil Radenhttps://secure.flickr.com/photos/tmartin/32010732© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 18
    • 19. 3 Which Information Can Lead To Actions Help me make decisions https://secure.flickr.com/photos/61056899@N06/5751301741/© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 19
    • 20. Let’s Review Streams have great potential, but they need to become more manageable. People are ego-centric, help them navigate from their perspective. Data should help people make decisions.© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 20
    • 21. Alan Lepofsky VP and Principal Analyst @alanlepo San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | Irvine | London | Los Angeles Madrid | New York | Pune | Sacramento | Salt Lake City | Santa Fe | Santa Monica | Seattle | Sedona | Sydney | Tokyo | Toronto | Washington, D.C.© 2010 - 2012 Constellation Research, Inc. All rights reserved. – 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com
    • 22. Backup© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    • 23. 23© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    • 24. 2 False Sense Of Entitlement Didnt you read Didnt you see see my blog post? my status update? Why didn’t you Why aren’t you retweet me? following me?© 2010 - 2012 Constellation Research, Inc. All rights reserved. Until he’s done >>> 24

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