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Things I'd Like Social Software Vendors To Focus On
 

Things I'd Like Social Software Vendors To Focus On

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I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to ...

I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to see all of the vendors doing a better job on: 1) Activity Streams, 2) focus on the individual 3) Analytics.

These slides were presented at Defrag 2012 in Denver, CO on Nov 15, 2012 www.defragcon.com

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  • The image is being used via Creative Commons: http://www.flickr.com/photos/76266195@N08/6976092486/
  • The image is being used via Creative Commons: http://www.flickr.com/photos/31246066@N04/4377035185
  • http://www.flickr.com/photos/navonod/1729937274/
  • http://www.flickr.com/photos/b-tal/482294488/
  • http://www.flickr.com/photos/navonod/1729937274/
  • The image is being used via Creative Commons: http://www.flickr.com/photos/mybloodyself/222578140/Universal inbox? !!!!!!!!!!!!I can’t keep up with my own inbox, do you really think I want to read everyone's?Email provides sorting, flagging, colour coding, foldering, etc. Stream are no where near as advanced.
  • While I'm not worried about total protonic reversal, I am concerned that having status updates, file sharing, Q&A, news links, CRM updates, social media feeds, workflow approvals, ERP orders, support tickets, polls/surveys and a dozen other sources of information all piped into the same stream can make social software almost unusable.
  • The image is being used via Creative Commons: http://www.flickr.com/photos/dinnerseries/6032052545
  • Allow users to control the content in the stream by voting for things (posts, people, topics) they like.Does not need to be complex like mail rules.Take a look at Zyte
  • http://www.flickr.com/photos/badboy69/2333409688/
  • http://www.flickr.com/photos/auntiep/17135231/
  • Imagine this for work.Your postsYour file uploadsYour wiki pagesYour blog entriesYour meetings
  • Photo credit: https://secure.flickr.com/photos/tmartin/32010732
  • http://www.flickr.com/photos/bullionvault/3591746275
  • The image is being used via Creative Commons: http://www.flickr.com/photos/aaronknox/5237937436
  • Unfortunately people can build up a sense of entitlement wrt social networking

Things I'd Like Social Software Vendors To Focus On Things I'd Like Social Software Vendors To Focus On Presentation Transcript