Things I'd Like Social Software Vendors To Focus On
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I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to see all of the vendors doing a better job on: 1) Activity Streams, 2) focus on the individual 3) Analytics. These slides were presented at Defrag 2012 in Denver, CO on Nov 15, 2012 www.defragcon.com
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Things I'd Like Social Software Vendors To Focus On
- 1. My Top Three Issues With Social Software Nov 2012 Alan Lepofsky VP and Principal Analyst @alanlepo © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done
- 2. Topics For Discussion 1 Navigating the rapids of activity streams 2 Don't forget the “me” in social media 3 Analytics That Drive Action © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 2
- 3. 1 Gently down the stream… © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 3
- 4. Just shifting the burden from one email place social networks to another is not a solution. © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 4
- 5. Sounds like a good idea © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 5
- 6. Until this happens © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 6
- 7. One Universal Social Inbox? I can’t keep up with my own inbox!!! http://www.flickr.com/photos/mybloodyself/222578140/ © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 7
- 8. “Don’t Cross The Streams” © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 8
- 9. I actually do like streams © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 9
- 10. There Are Many Ways To Slice’n Dice • Time <---- • My attention • Person • Urgency • By Group • Geography • Word/phrase • Popularity • Tag/Topic • +/- http://www.flickr.com/photos/dinnerseries/6032052545 © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 10
- 11. Intelligent Filtering © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 11
- 12. Why Don’t Streams Adjust To The Moment? © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 12
- 13. What’s The Next User Experience? © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 13
- 14. 2 What About Me??? © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 14
- 15. What Others Are Doing Is Nice, But… What did I create? SOCIAL What did I comment on? What have I liked? MEDIA What should I be doing? What do I need to do next? © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 15
- 16. v © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 16
- 17. Which Of My Stuff Matters? © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 17
- 18. 3 "There is a misconception that tons of data means you have tons of intelligence. Data does not speak for itself.” - Neil Raden https://secure.flickr.com/photos/tmartin/32010732 © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 18
- 19. 3 Which Information Can Lead To Actions Help me make decisions https://secure.flickr.com/photos/61056899@N06/5751301741/ © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 19
- 20. Let’s Review Streams have great potential, but they need to become more manageable. People are ego-centric, help them navigate from their perspective. Data should help people make decisions. © 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 20
- 21. Alan Lepofsky VP and Principal Analyst @alanlepo San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | Irvine | London | Los Angeles Madrid | New York | Pune | Sacramento | Salt Lake City | Santa Fe | Santa Monica | Seattle | Sedona | Sydney | Tokyo | Toronto | Washington, D.C. © 2010 - 2012 Constellation Research, Inc. All rights reserved. – 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com
- 22. Backup © 2010 - 2012 Constellation Research, Inc. All rights reserved.
- 23. 23 © 2010 - 2012 Constellation Research, Inc. All rights reserved.
- 24. 2 False Sense Of Entitlement Didn't you read Didn't you see see my blog post? my status update? Why didn’t you Why aren’t you retweet me? following me? © 2010 - 2012 Constellation Research, Inc. All rights reserved. Until he’s done >>> 24
Editor's Notes
- The image is being used via Creative Commons: http://www.flickr.com/photos/76266195@N08/6976092486/
- The image is being used via Creative Commons: http://www.flickr.com/photos/31246066@N04/4377035185
- http://www.flickr.com/photos/navonod/1729937274/
- http://www.flickr.com/photos/b-tal/482294488/
- http://www.flickr.com/photos/navonod/1729937274/
- The image is being used via Creative Commons: http://www.flickr.com/photos/mybloodyself/222578140/Universal inbox? !!!!!!!!!!!!I can’t keep up with my own inbox, do you really think I want to read everyone's?Email provides sorting, flagging, colour coding, foldering, etc. Stream are no where near as advanced.
- While I'm not worried about total protonic reversal, I am concerned that having status updates, file sharing, Q&A, news links, CRM updates, social media feeds, workflow approvals, ERP orders, support tickets, polls/surveys and a dozen other sources of information all piped into the same stream can make social software almost unusable.
- The image is being used via Creative Commons: http://www.flickr.com/photos/dinnerseries/6032052545
- Allow users to control the content in the stream by voting for things (posts, people, topics) they like.Does not need to be complex like mail rules.Take a look at Zyte
- http://www.flickr.com/photos/badboy69/2333409688/
- http://www.flickr.com/photos/auntiep/17135231/
- Imagine this for work.Your postsYour file uploadsYour wiki pagesYour blog entriesYour meetings
- Photo credit: https://secure.flickr.com/photos/tmartin/32010732
- http://www.flickr.com/photos/bullionvault/3591746275
- The image is being used via Creative Commons: http://www.flickr.com/photos/aaronknox/5237937436
- Unfortunately people can build up a sense of entitlement wrt social networking