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Surviving 
         “Social” Fatigue


            June 2012!
            Alan Lepofsky!
            VP and Principal Analyst!
                       @alanlepo!


©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
We’re	
  not	
  promo+ng	
  specific	
  vendors	
  



                                                                                                               Why	
  didn’t	
  
                                                                                                              they	
  men/on	
  
                                                                                                                   me?	
  




h<p://www.flickr.com/photos/jeffweston/2572155331	
  


                                                                                                                                   2	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Agggghhhh!




               Social	
  _______________	
  
                          Task	
  SoOware	
  
                             Networking	
  
                             Compu/ng	
  
                              Enterprise	
  
                                  Bu<erfly	
  
                                  Business	
  
                                  MCRM	
  
                                    anagement	
  
                                     HR	
  



h<p://www.flickr.com/photos/e3000/1561440998	
  


                                                                                                              3	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
“What’s in a name?”




                                                                                                              h<p://www.flickr.com/photos/rosemary/63858768/	
  


                                                                                                                                                             4	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What	
  Are	
  We	
  Trying	
  To	
  Accomplish	
  Via	
  “Social”?	
  

                                                                                                              To	
  help	
  people	
  get	
  their	
  jobs	
  done,	
  thus	
  
                                                                                                              help	
  their	
  employer	
  be	
  successful,	
  people	
  
                                                                                                              need	
  to	
  be	
  able	
  to:	
  
                                                                                                              •  create,	
  discover	
  and	
  share	
  informa/on	
  
                                                                                                              •  find	
  the	
  colleagues/communi/es	
  that	
  
                                                                                                                 can	
  help	
  them	
  (and	
  vice	
  versa)	
  
                                                                                                              •  build	
  strong	
  rela/onships	
  with	
  external	
  
                                                                                                                 communi/es	
  
                                                                                                              …	
  at	
  any	
  /me	
  from	
  a	
  variety	
  of	
  devices.	
  



                                                                                                                         So	
  What’s	
  New?	
  
h<p://www.flickr.com/photos/trebecca84/6608116769/	
  


                                                                                                                                                                                    5	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Are	
  they	
  missing	
                                                                     Are	
  they	
  being	
                Are	
  they	
  the	
  
                     features?	
                                                                              used	
  incorrectly?	
                 wrong	
  tools?	
  




                                                                                But	
  we	
  have	
  tools	
  today?	
  


                                                   Are	
  people	
  the	
                                                             Is	
  it	
  just	
  the	
  wrong	
  
                                                     problem?	
                                                                                    use	
  case?	
  


h<p://www.flickr.com/photos/clevercupcakes/4402962654/	
  


                                                                                                                                                                              6	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
The Future Of Work
                   A	
  confluence	
  of	
  trends	
  are	
  combining	
  to	
  improve	
  the	
  way	
  people	
  work	
  


                                                                                                                                                      Process	
  
       Community	
  
           Moving	
  beyond	
  the	
  org	
  chart	
  
                          Internal	
  groups	
  
                                                                                                                                    “Social”	
  is	
  connec/ng	
  Business	
  &	
  
                                    External	
  communi/es	
  
                                                                                                                                    People	
  processes	
  (CRM,	
  HCM,	
  etc.)	
  
                                                                                                                                          Work	
  is	
  more	
  transparent	
  
                                                                                                                                   Recogni/on/Reputa/on	
  is	
  built	
  in	
  
                                                 New	
  user	
  experiences	
  
                                                 Mobile	
  Access	
                                           Analy/cs	
  /	
  Big	
  Data	
  
                                                 Applica/on	
  Stores	
                                       Cloud	
  /	
  In-­‐Memory	
  
                                                                                                              Industry	
  Standards	
  

                                                                     Technology	
  
                                                                                                                                                                                    7	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Can We Learn From Our Past?




                                                                                                              8	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
We’ve Heard This All Before
                                                                                                                       Un/l	
  now,	
  most	
  PC	
  soOware	
  was	
  designed	
  for	
  
                                                                                                                       individuals	
  using	
  individual	
  PCs.	
  	
  	
  But	
  today,	
  more	
  
                                                                                                                       and	
  more	
  people	
  are	
  working	
  in	
  teams	
  on	
  
                                                                                                                       networked	
  PCs	
  that	
  require	
  a	
  new	
  kind	
  of	
  soOware.	
  	
  
                                                                                                                       SoOware	
  that	
  lets	
  them	
  quickly	
  share	
  ideas	
  and	
  
                                                                                                                       informa+on	
  no	
  maHer	
  where,	
  when	
  or	
  how	
  they	
  
                                                                                                                       work.	
  
                                                                                                                       	
  
                                                                                                                       Enter	
  Lotus	
  Notes.	
  
                                                                                                                       	
  
                                                                                                                       The	
  first	
  soOware	
  than	
  actually	
  thrives	
  on	
  the	
  fact	
  
                                                                                                                       that	
  people	
  need	
  to	
  work	
  together	
  to	
  be	
  effec+ve.	
  	
  
                                                                                                                       Lotus	
  Notes	
  creates	
  a	
  new	
  communica/ons	
  
                                                                                                                       environment	
  where	
  users	
  can	
  develop	
  applica/ons	
  -­‐	
  
                                                                                                                       for	
  sales	
  tracking,	
  project	
  management,	
  customer	
  
                                                                                                                       service,	
  and	
  free	
  form	
  discussions	
  of	
  all	
  kinds	
  -­‐	
  and	
  
                                                                                                                       rou/nely	
  access	
  and	
  share	
  this	
  informa/on	
  from	
  
                                                                                                                       their	
  desktop	
  to	
  anyone,	
  anywhere	
  in	
  the	
  world.	
  	
  In	
  
                                                                                                                       fact,	
  no	
  other	
  soOware	
  maximizes	
  your	
  investments	
  
                                                                                                                       in	
  networked	
  PCs	
  like	
  Lotus	
  Notes.	
  
                                                                                                                       	
  
                                                                                                                       AOer	
  all,	
  helping	
  people	
  work	
  together	
  is	
  what	
  
                                                                                                                       Lotus	
  does	
  best.	
  	
  


                                                                                                                                                                                                            9	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
There	
  is	
  always	
  a	
  
      shinier	
  object	
  to	
  chase	
  




                                                                                                              •    Email	
  
                                                                                                              •    Knowledge	
  Management	
  
                                                                                                              •    Portals	
  
                                                                                                              •    Mobile	
  

©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What	
  if	
  we	
  could	
  see	
  the	
  future?	
  

                                                                                                                         11	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Topics For Discussion


                   •  Naviga/ng	
  the	
  rapids	
  of	
  
                      ac/vity	
  streams	
  
                   •  Aggregated	
  Social	
  vs.	
  
                      Integrated	
  Social	
  
                   •  Don't	
  forget	
  the	
  “me”	
  in	
  
                      social	
  media	
  
                   •  Social	
  Task	
  Management	
  
                   •  Analy/cs	
  &	
  Gamifica/on	
  	
  

h<p://www.flickr.com/photos/7933170@N03/1188270323/	
  



©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Information Do	
  We	
  Manage	
  The	
  Streams	
  
                    So	
  How	
   Overload




                                                                                                              13	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
“Don’t Cross The Streams”




                                                                                                              14	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Universal	
  Social	
  Inbox?	
  
                                                                                                                                	
  
                                                                                                              I	
  can’t	
  keep	
  up	
  with	
  my	
  
                                                                                                                       own	
  inbox!!!	
  




h<p://www.flickr.com/photos/mybloodyself/222578140/	
  


                                                                                                                                                           15	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Email Spam




                                                                                                              16	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Stream Spam




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Filters To “Slice and Dice” Content


               •  Person	
                                                                                    •  Time	
  
               •  By	
  Group	
                                                                               •  Popularity	
  
               •  Word/phrase	
                                                                               •  Urgency	
  
               •  Tag/Topic	
                                                                                 •  My	
  a<en/on	
  
               •  Geography	
                                                                                 •  +/-­‐	
  


h<p://www.flickr.com/photos/dinnerseries/6032052545	
  



©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Create (and share) Custom Streams




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Fine	
  Tune	
  The	
  Algorithms	
  




                                                                                                                          20	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Organize The People You Follow

      Good:	
  
      • Allow	
  you	
  to	
  filter	
  
        streams	
  based	
  on	
  
        people/groups	
  
      	
  
      Bad:	
  
      • Requires	
  work	
  to	
  
        create	
  and	
  maintain	
  
      • People	
  don’t	
  always	
  
        talk	
  about	
  the	
  topic(s)	
  
        you	
  may	
  associate	
  
        them	
  with	
  




                                                                                                              21	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Informationo	
  We	
  Manage	
  The	
  Streams	
  
                  So	
  How	
  D Overload



                             •           Don't	
  put	
  stuff	
  in	
  there	
  that	
  doesn't	
  belong	
  
                             •           Mul/ple	
  stream	
  interfaces	
  
                             •           Organize	
  via	
  lists	
  
                             •           Provide	
  several	
  no/fica/on	
  op/ons	
  
                             •           Manual	
  filtering	
  	
  
                             •           Automated	
  filtering	
  via	
  analy/cs	
  	
  
                             •           What’s	
  Hot/Trending	
  
                             •           Crowd-­‐sourced	
  cura/on	
  

                                                                                                                22	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Aggregated Social vs. Integrated Social


                                                 “Integrate	
  social	
  
                                                into	
  core	
  business	
  
                                                    processes”	
  



                                   Yes!	
  But	
  what	
  does	
  that	
  really	
  mean?	
  

                                                                                                              h<p://www.flickr.com/photos/gre/130267790/	
  


                                                                                                                                                        23	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Business Process

                            Unstructured	
                                                                               Structured	
  
                                                                                                                        Sales	
               Human	
  
                            •  Status	
  Updates	
                                                                                           Resources	
  
                            •  Sharing	
                                                                      Marke/ng	
  
                                                                                                                                                             Supply	
  
                            •  Q&A	
                                                                                                                         Chain	
  
                            •  Excep/on	
  Handling	
  
                                                                                                              Engineering	
                         Support/	
  
                            •  Exper/se	
  Loca/on	
                                                                                                 Service	
  
                                                                                                                          Learning	
  

h<p://www.flickr.com/photos/generated/501445202	
                                                                             h<p://www.flickr.com/photos/kyknoord/5333012356	
  


                                                                                                                                                                           24	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Stream Level Integration

                                                                                                              Can	
  help	
  informa/on	
  
                                                               CRM	
                                          reach	
  a	
  broad	
  audience	
  
                                                                                                              Enables	
  discussion	
  
                                                                                                              Typically	
  just	
  links,	
  not	
  
                                                                                                              embedded	
  objects	
  
                                                  ERP	
                                                       Context	
  is	
  lost,	
  as	
  
                                                                                                              comments	
  are	
  not	
  part	
  of	
  
                                                                                                              the	
  system	
  of	
  record	
  
                                                                                                              Contributes	
  to	
  
                                                HR	
                                                          informa/on	
  overload	
  


h<p://www.flickr.com/photos/smithser/3870653508/	
  


                                                                                                                                                         25	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Integra+on	
  Inside	
  Core	
  Business	
  Applica+ons	
  




                       Does	
  not	
  broadcast	
  to	
  a	
  large	
  audience	
  
                       Informa/on	
  is	
  in	
  context	
  with	
  task	
  
                       No	
  addi/onal	
  tool	
  to	
  use	
  
                       Content	
  is	
  not	
  mixed	
  with	
  other	
  content	
  
h<p://www.flickr.com/photos/atoach/6014917153/	
  


                                                                                                              26	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
How Are “Social” Features Implemented?
                                              Embedded	
  Experiences	
  Maturity	
  Model	
  

                                                                                                                                    Examples:	
  
                 experiences	
  
                  Embedded	
  


                                              Level	
  of	
  interac<on	
  provided	
  




                                                                                               3	
                        4	
       1.  Streams	
  with	
  links	
  

                                                                                                                                    2.  widgets	
  or	
  embed	
  	
  
                                                                                                                                        code	
  that	
  can	
  be	
  added	
  
                                                                                                                                        to	
  other	
  sites/tools	
  
                 to	
  other	
  systems	
  
                   Provides	
  links	
  




                                                                                                                                    3.  Streams	
  with	
  ac/ons	
  
                                                                                               1	
                        2	
       4.  Social	
  interac/ons	
  accessible	
  
                                                                                                                                        inside	
  other	
  sites/tools/mobile	
  
                                                                                           Variety	
  of	
  access	
  methods	
  
                                                                                        services	
  can	
  be	
  	
  
                                                                                   integrated	
  in	
  it,	
  or	
      both	
  
                                                                                  it	
  can	
  be	
  integrated	
  
                                                                                    in	
  other	
  services	
  
                                                                                                     	
  

©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Level	
  2	
  

               Embedding Streams In Other Sites




                                                                                                              • Intranet	
  
                                                                                                              • Blog	
  
                                                                                                              • Webpage	
  




                                                                                                                                   28	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Level	
  3	
  
               SAP Business Intelligence & StreamWork




                                                                                                                      29	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Level	
  4	
  




                                                                                                              Social	
  Media	
  Monitoring	
  &	
  CRM	
  




                                                                                                                                                                30	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What	
  About	
  Me???	
  




                                                                                                              31	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What Others Are Doing Is Nice, But…




ME
SOCIAL
                                                                                                              What	
  did	
  I	
  create?	
  

                                                                                                              What	
  did	
  I	
  comment	
  on?	
  

                                                                                                              What	
  have	
  I	
  liked?	
  




MEDIA
                                                                                                              What	
  should	
  I	
  be	
  doing?	
  

                                                                                                              What	
  do	
  I	
  need	
  to	
  do	
  next?	
  




                                                                                                                                                         32	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
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  All	
  rights	
  reserved.	
  	
  	
  
Which Of My Stuff Matters?




                                                                                                              33	
  
©	
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  -­‐	
  2012	
  Constella/on	
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  All	
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34	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
False Sense Of Entitlement

                                                                                                               Didn't	
  you	
  read	
  
              Didn't	
  you	
  see	
  see	
                                                                    my	
  blog	
  post?	
  
              my	
  status	
  update?	
  



                                                                                                                Why	
  didn’t	
  you	
  
                                                                                    Why	
  aren’t	
  you	
       retweet	
  me?	
  
                                                                                    following	
  me?	
  



©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
h<p://www.flickr.com/photos/didmyself/6530389351	
  

                                                                                                              36	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Are	
  you	
  unsure	
  of	
  what	
  to	
  do	
  next?	
  




   h<p://www.flickr.com/photos/theevilmightyf/2717934672	
  

                                                                                                              37	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Social Task Management




                                                                                                              38	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Social Task Management

     examples	
  


                                 Standalone	
                                                                 Integrated	
       Na/ve	
  
                                                                                           +	
  
                                                           Outliers	
  like	
  LiquidPlanner	
  


                                                                                                                         +	
  

                                                                                                                 +	
  


Vendors	
  listed	
  does	
  not	
  necessarily	
  equate	
  to	
  market	
  leadership	
  

                                                                                                                                             39	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Simple Task Assignments




                                                                                                              40	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Stand-alone Task Management

                                                                                                              • Project/Milestones	
  	
  
                                                                                                              • Assignments	
  
                                                                                                              • Commen/ng/
                                                                                                                Liking/Sharing	
  
                                                                                                              • Repeats	
  
                                                                                                              • Dashboards/
                                                                                                                No/fica/on	
  
                                                                                                              • Templates	
  
                                                                                                              • Analy/cs	
  


                                                                                                                                             41	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Integrated With Social Software



                                                                                                              More	
  people	
  can	
  see	
  the	
  
                                                                                                              task,	
  and	
  par/cipate	
  in	
  
                                                                                                              the	
  events	
  around	
  it	
  




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
                                                                                                                                                        42	
  
Core Platform Feature



                                                                                                              • Integrated	
  
                                                                                                                directory	
  (people	
  
                                                                                                                and	
  groups)	
  
                                                                                                              • Link	
  to	
  pages/files	
  
                                                                                                              • No	
  context	
  
                                                                                                                switching	
  




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Core Platform Feature




                                                                                                              44	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Resource Planning/Management Tools




                                                                                                              45	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What’s Next for Social Task Management?




    HR:	
  Recogni+on/Reward	
                                                                                                                       Finance:	
  Invoicing/Payment	
  


                                                                                                              h<p://www.flickr.com/photos/didmyself/6530389351	
     h<p://www.flickr.com/photos/teegardin/5737823348/	
  


                                                                                                                                                                                                                   46	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
What Is Social Analytics?

               Collec+ng	
  and	
  
               measuring	
  data	
  on	
  
               the	
  interac+on	
  
               between	
  people	
  
               and	
  objects.	
  



                                                                                                              h<ps://secure.flickr.com/photos/61056899@N06/5751301741/	
  

                                                                                                                                                                    47	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
"There	
  is	
  a	
  misconcep/on	
  	
  
                                                                                                            that	
  tons	
  of	
  data	
  means	
  you	
  
                                                                                                               have	
  tons	
  of	
  intelligence.	
  	
  
                                                                                                          Data	
  does	
  not	
  speak	
  for	
  itself.”	
  
                                                                                                           	
  -­‐	
  Neil	
  Raden,	
  Constella/on	
  Research	
  




                                                                                                                                                                       48	
  
h<ps://secure.flickr.com/photos/tmar/n/32010732	
  	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  
How Can All the Data Be Used?




                                 Content	
  

                                                                        Ac/ons	
  
                                People	
  




                                                                 	
  

                                                                                                              49	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Intelligent Recommendations




                                                                                                              50	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Finding The Right People




                                                                                                              51	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Social Search
                                                                 Sales	
                                      Marke/ng	
  




                                                                                                                             52	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Workforce Insight / Sentiment Analysis




©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
                                                                                                              53	
  
Let’s	
  Review	
  

                         • Social	
  soOware	
  should	
  help	
  people	
  get	
  their	
  jobs	
  done	
  
                         • Social	
  soOware	
  is	
  not	
  perfect	
  for	
  everything	
  
                         • We	
  need	
  to	
  learn	
  from	
  our	
  past	
  experiences	
  
                         • Streams	
  are	
  an	
  important	
  UI,	
  but	
  a	
  great	
  deal	
  of	
  filtering	
  is	
  
                           required	
  in	
  order	
  to	
  make	
  them	
  manageable	
  
                         • How	
  “social”	
  is	
  implemented/integrated	
  is	
  important	
  
                         • Social	
  task	
  management	
  soOware	
  can	
  help	
  people	
  focus	
  on	
  
                           what	
  needs	
  doing	
  
                         • Use	
  analy/cs	
  wisely	
  

                                                                                                                               54	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
Alan	
  Lepofsky	
  
             VP	
  and	
  Principal	
  Analyst	
  
                          @alanlepo!




              San	
  Francisco	
  |Andalucia|	
  Belfast	
  |Boston	
  |Brussels	
  |	
  Chicago	
  |	
  Colorado	
  Springs	
  |	
  Cuper/no	
  |	
  Cyprus	
  |	
  Denver|	
  Geneva	
  |	
  Irvine	
  |	
  London	
  |	
  Los	
  Angeles	
  	
  	
  
                Madrid	
  |	
  New	
  York	
  |	
  Pune	
  |	
  Sacramento	
  |	
  Salt	
  Lake	
  City	
  |	
  Santa	
  Fe	
  |	
  Santa	
  Monica	
  |	
  Sea<le	
  |	
  Sedona	
  |	
  Sydney	
  |	
  Tokyo	
  |	
  Toronto	
  |	
  Washington,	
  D.C.	
  	
  


©	
  2010	
  -­‐	
  	
  2012	
  Constella/on	
  Research,	
  IInc.	
  	
  	
  All	
  rrights	
  rreserved.	
  	
  	
  	
  
             – 2012	
  Constella/on	
  Research,	
   nc.	
   All	
   ights	
   eserved.	
                                                                                                                                     www.ConstellationRG.com
Additional Topics

               •  Is “always connected” a good thing?"
               •  Social software does not require training"
               •  Large vendors vs. small startups"




                                                                                                              56	
  
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  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  
+1	
  
                                                                                                                       57	
  
©	
  2010	
  -­‐	
  2012	
  Constella/on	
  Research,	
  Inc.	
  	
  All	
  rights	
  reserved.	
  	
  	
  

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Surviving Social Software Fatigue

  • 1. Surviving “Social” Fatigue June 2012! Alan Lepofsky! VP and Principal Analyst! @alanlepo! ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 2. We’re  not  promo+ng  specific  vendors   Why  didn’t   they  men/on   me?   h<p://www.flickr.com/photos/jeffweston/2572155331   2   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 3. Agggghhhh! Social  _______________   Task  SoOware   Networking   Compu/ng   Enterprise   Bu<erfly   Business   MCRM   anagement   HR   h<p://www.flickr.com/photos/e3000/1561440998   3   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 4. “What’s in a name?” h<p://www.flickr.com/photos/rosemary/63858768/   4   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 5. What  Are  We  Trying  To  Accomplish  Via  “Social”?   To  help  people  get  their  jobs  done,  thus   help  their  employer  be  successful,  people   need  to  be  able  to:   •  create,  discover  and  share  informa/on   •  find  the  colleagues/communi/es  that   can  help  them  (and  vice  versa)   •  build  strong  rela/onships  with  external   communi/es   …  at  any  /me  from  a  variety  of  devices.   So  What’s  New?   h<p://www.flickr.com/photos/trebecca84/6608116769/   5   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 6. Are  they  missing   Are  they  being   Are  they  the   features?   used  incorrectly?   wrong  tools?   But  we  have  tools  today?   Are  people  the   Is  it  just  the  wrong   problem?   use  case?   h<p://www.flickr.com/photos/clevercupcakes/4402962654/   6   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 7. The Future Of Work A  confluence  of  trends  are  combining  to  improve  the  way  people  work   Process   Community   Moving  beyond  the  org  chart   Internal  groups   “Social”  is  connec/ng  Business  &   External  communi/es   People  processes  (CRM,  HCM,  etc.)   Work  is  more  transparent   Recogni/on/Reputa/on  is  built  in   New  user  experiences   Mobile  Access   Analy/cs  /  Big  Data   Applica/on  Stores   Cloud  /  In-­‐Memory   Industry  Standards   Technology   7   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 8. Can We Learn From Our Past? 8   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 9. We’ve Heard This All Before Un/l  now,  most  PC  soOware  was  designed  for   individuals  using  individual  PCs.      But  today,  more   and  more  people  are  working  in  teams  on   networked  PCs  that  require  a  new  kind  of  soOware.     SoOware  that  lets  them  quickly  share  ideas  and   informa+on  no  maHer  where,  when  or  how  they   work.     Enter  Lotus  Notes.     The  first  soOware  than  actually  thrives  on  the  fact   that  people  need  to  work  together  to  be  effec+ve.     Lotus  Notes  creates  a  new  communica/ons   environment  where  users  can  develop  applica/ons  -­‐   for  sales  tracking,  project  management,  customer   service,  and  free  form  discussions  of  all  kinds  -­‐  and   rou/nely  access  and  share  this  informa/on  from   their  desktop  to  anyone,  anywhere  in  the  world.    In   fact,  no  other  soOware  maximizes  your  investments   in  networked  PCs  like  Lotus  Notes.     AOer  all,  helping  people  work  together  is  what   Lotus  does  best.     9   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 10. There  is  always  a   shinier  object  to  chase   •  Email   •  Knowledge  Management   •  Portals   •  Mobile   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 11. What  if  we  could  see  the  future?   11   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 12. Topics For Discussion •  Naviga/ng  the  rapids  of   ac/vity  streams   •  Aggregated  Social  vs.   Integrated  Social   •  Don't  forget  the  “me”  in   social  media   •  Social  Task  Management   •  Analy/cs  &  Gamifica/on     h<p://www.flickr.com/photos/7933170@N03/1188270323/   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 13. Information Do  We  Manage  The  Streams   So  How   Overload 13   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 14. “Don’t Cross The Streams” 14   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 15. Universal  Social  Inbox?     I  can’t  keep  up  with  my   own  inbox!!!   h<p://www.flickr.com/photos/mybloodyself/222578140/   15   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 16. Email Spam 16   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 17. Stream Spam ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 18. Filters To “Slice and Dice” Content •  Person   •  Time   •  By  Group   •  Popularity   •  Word/phrase   •  Urgency   •  Tag/Topic   •  My  a<en/on   •  Geography   •  +/-­‐   h<p://www.flickr.com/photos/dinnerseries/6032052545   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 19. Create (and share) Custom Streams ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 20. Fine  Tune  The  Algorithms   20   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 21. Organize The People You Follow Good:   • Allow  you  to  filter   streams  based  on   people/groups     Bad:   • Requires  work  to   create  and  maintain   • People  don’t  always   talk  about  the  topic(s)   you  may  associate   them  with   21   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 22. Informationo  We  Manage  The  Streams   So  How  D Overload •  Don't  put  stuff  in  there  that  doesn't  belong   •  Mul/ple  stream  interfaces   •  Organize  via  lists   •  Provide  several  no/fica/on  op/ons   •  Manual  filtering     •  Automated  filtering  via  analy/cs     •  What’s  Hot/Trending   •  Crowd-­‐sourced  cura/on   22   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 23. Aggregated Social vs. Integrated Social “Integrate  social   into  core  business   processes”   Yes!  But  what  does  that  really  mean?   h<p://www.flickr.com/photos/gre/130267790/   23   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 24. Business Process Unstructured   Structured   Sales   Human   •  Status  Updates   Resources   •  Sharing   Marke/ng   Supply   •  Q&A   Chain   •  Excep/on  Handling   Engineering   Support/   •  Exper/se  Loca/on   Service   Learning   h<p://www.flickr.com/photos/generated/501445202   h<p://www.flickr.com/photos/kyknoord/5333012356   24   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 25. Stream Level Integration Can  help  informa/on   CRM   reach  a  broad  audience   Enables  discussion   Typically  just  links,  not   embedded  objects   ERP   Context  is  lost,  as   comments  are  not  part  of   the  system  of  record   Contributes  to   HR   informa/on  overload   h<p://www.flickr.com/photos/smithser/3870653508/   25   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 26. Integra+on  Inside  Core  Business  Applica+ons   Does  not  broadcast  to  a  large  audience   Informa/on  is  in  context  with  task   No  addi/onal  tool  to  use   Content  is  not  mixed  with  other  content   h<p://www.flickr.com/photos/atoach/6014917153/   26   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 27. How Are “Social” Features Implemented? Embedded  Experiences  Maturity  Model   Examples:   experiences   Embedded   Level  of  interac<on  provided   3   4   1.  Streams  with  links   2.  widgets  or  embed     code  that  can  be  added   to  other  sites/tools   to  other  systems   Provides  links   3.  Streams  with  ac/ons   1   2   4.  Social  interac/ons  accessible   inside  other  sites/tools/mobile   Variety  of  access  methods   services  can  be     integrated  in  it,  or   both   it  can  be  integrated   in  other  services     ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 28. Level  2   Embedding Streams In Other Sites • Intranet   • Blog   • Webpage   28   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 29. Level  3   SAP Business Intelligence & StreamWork 29   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 30. Level  4   Social  Media  Monitoring  &  CRM   30   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 31. What  About  Me???   31   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 32. What Others Are Doing Is Nice, But… ME SOCIAL What  did  I  create?   What  did  I  comment  on?   What  have  I  liked?   MEDIA What  should  I  be  doing?   What  do  I  need  to  do  next?   32   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 33. Which Of My Stuff Matters? 33   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 34. 34   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 35. False Sense Of Entitlement Didn't  you  read   Didn't  you  see  see   my  blog  post?   my  status  update?   Why  didn’t  you   Why  aren’t  you   retweet  me?   following  me?   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 36. h<p://www.flickr.com/photos/didmyself/6530389351   36   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 37. Are  you  unsure  of  what  to  do  next?   h<p://www.flickr.com/photos/theevilmightyf/2717934672   37   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 38. Social Task Management 38   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 39. Social Task Management examples   Standalone   Integrated   Na/ve   +   Outliers  like  LiquidPlanner   +   +   Vendors  listed  does  not  necessarily  equate  to  market  leadership   39   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 40. Simple Task Assignments 40   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 41. Stand-alone Task Management • Project/Milestones     • Assignments   • Commen/ng/ Liking/Sharing   • Repeats   • Dashboards/ No/fica/on   • Templates   • Analy/cs   41   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 42. Integrated With Social Software More  people  can  see  the   task,  and  par/cipate  in   the  events  around  it   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       42  
  • 43. Core Platform Feature • Integrated   directory  (people   and  groups)   • Link  to  pages/files   • No  context   switching   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 44. Core Platform Feature 44   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 45. Resource Planning/Management Tools 45   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 46. What’s Next for Social Task Management? HR:  Recogni+on/Reward   Finance:  Invoicing/Payment   h<p://www.flickr.com/photos/didmyself/6530389351   h<p://www.flickr.com/photos/teegardin/5737823348/   46   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 47. What Is Social Analytics? Collec+ng  and   measuring  data  on   the  interac+on   between  people   and  objects.   h<ps://secure.flickr.com/photos/61056899@N06/5751301741/   47   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 48. "There  is  a  misconcep/on     that  tons  of  data  means  you   have  tons  of  intelligence.     Data  does  not  speak  for  itself.”    -­‐  Neil  Raden,  Constella/on  Research   48   h<ps://secure.flickr.com/photos/tmar/n/32010732     ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.    
  • 49. How Can All the Data Be Used? Content   Ac/ons   People     49   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 50. Intelligent Recommendations 50   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 51. Finding The Right People 51   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 52. Social Search Sales   Marke/ng   52   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 53. Workforce Insight / Sentiment Analysis ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.       53  
  • 54. Let’s  Review   • Social  soOware  should  help  people  get  their  jobs  done   • Social  soOware  is  not  perfect  for  everything   • We  need  to  learn  from  our  past  experiences   • Streams  are  an  important  UI,  but  a  great  deal  of  filtering  is   required  in  order  to  make  them  manageable   • How  “social”  is  implemented/integrated  is  important   • Social  task  management  soOware  can  help  people  focus  on   what  needs  doing   • Use  analy/cs  wisely   54   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 55. Alan  Lepofsky   VP  and  Principal  Analyst   @alanlepo! San  Francisco  |Andalucia|  Belfast  |Boston  |Brussels  |  Chicago  |  Colorado  Springs  |  Cuper/no  |  Cyprus  |  Denver|  Geneva  |  Irvine  |  London  |  Los  Angeles       Madrid  |  New  York  |  Pune  |  Sacramento  |  Salt  Lake  City  |  Santa  Fe  |  Santa  Monica  |  Sea<le  |  Sedona  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.     ©  2010  -­‐    2012  Constella/on  Research,  IInc.      All  rrights  rreserved.         – 2012  Constella/on  Research,   nc.   All   ights   eserved.   www.ConstellationRG.com
  • 56. Additional Topics •  Is “always connected” a good thing?" •  Social software does not require training" •  Large vendors vs. small startups" 56   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.      
  • 57. +1   57   ©  2010  -­‐  2012  Constella/on  Research,  Inc.    All  rights  reserved.