1. Social Software Needs A
Purpose To Succeed
Motivating employees to move beyond simple sharing to
Getting Work Done !
Alan Lepofsky, VP and Principal Analyst!
@alanlepo!
December 2012!
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2012
Constella.on
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2. Why Use Social Software?
1.
Share
Informa7on
2.
Connect
With
People
Informa.on
is
shared
openly,
Discover
the
colleagues
and
so
everyone
can
find,
communi.es
that
can
help
contribute,
and
benefit
from
it.
people
get
their
jobs
done.
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2012
Constella.on
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3. The First Stage Of Social Software
{
Collabora7on
Business
Applica7ons
Blogs
cloud
Wikis
Sharing
Profiles
Social
SoGware
Communi.es
Ac.vity
Streams
Dashboards
Email
Office
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2012
Constella.on
Research,
Inc.
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rights
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4. Example Use-cases For Social Software
B
Internal
o
u
n
External
d
a
Informa.on
Q&A
r Increasing
Brand
Corp
i
Sharing
e Awareness
Comms
s
Project
Customer
Management
a Support
Onboarding
r Community
e
Feedback
Documenta.on
Employee
b
Recogni.on
l Collabora.on
Finding
u
r With
Partners
People
r
Genera.ng
i
Ideas
n
g
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2012
Constella.on
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5. So
where
is
everybody?
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2012
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6. People
don’t
like
change
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2012
Constella.on
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Inc.
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7. Where
I
do
my
work
Vs.
“Yet
another
tool”
Choices
can
cause
confusion
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2012
Constella.on
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8. Where
was
that
content?
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2012
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9. People
are
self-­‐centered
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2012
Constella.on
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10. So
What
Is
The
Solu7on?
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2012
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11. Social Software Needs A Purpose
{
And Structure
Structured
Business
Applica7ons
Collabora7on
Where
Collabora.ve
Micro-­‐Apps
Task
Management
work
Sharing
gets
Core
Business
Applica.ons
done
Social
SoGware
Email
Office
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2012
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12. Motivation
People
s7ll
need
mo7va7on
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2012
Constella.on
Research,
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rights
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13. The Five R’s Of Gamification
Role/Responsibility
Define
who
people
are
and
what
they
do.
Reward/
Rank
Establish
skills
and
experience
Recogni.on
5
R’s
Mo>vate
accomplishments
Route
Reputa.on
Set
out
the
path
and
Connect
the
right
people
milestones
to
the
goal
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2012
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14. Behaviour Management Can Help
Improve Usage
Structured
Behaviour
Business
Applica7ons
Collabora7on
Management
Collabora.ve
Micro-­‐Apps
Task
Management
Mo.va.on
Sharing
Reward
Feedback
Business
Applica.ons
Social
SoGware
Email
Office
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2012
Constella.on
Research,
Inc.
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rights
reserved.

15. Conclusion
• Social Software can improve the way people
share information and connect with colleagues!
• There are challenges in getting people to work
in new ways!
• Defining a clear purpose and structure can help
improve usage!
• Providing motivation, feedback and reward can
help encourage participation!
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2012
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rights
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