Can You Hear Me Now? How the Social Media Revolution is Transforming Communication--and your business

  • 1,238 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,238
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
120
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Can You Hear Me Now? How the Social Media Revolution is Transforming Communication— and Your Business Anthony Juliano Advertising Federation of Fort Wayne August 13, 2009
  • 2. Hello!
  • 3. [Disclaimer]
  • 4. A few definitions
  • 5. What is Social Networking? Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Interactive Dialogue User-generated
  • 6. What is Social Networking?
    • “ Social networking is people having conversations online”
    • Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects
    • Social networking is a glass against the wall
    • Social networking gives you permission to speak
    • Social networking is your online resume
  • 7. THIS IS A TEST
  • 8.
    • 1 million
    • 1 billion
    • 5 billion
    • I’m sorry, could you repeat the question? I was just updating my status.
    Number of minutes per day spent on ?
  • 9. C. 5 billion Number of minutes per day spent on ?
  • 10. That’s > 3 million days, EVERY DAY
  • 11. If were a country, it would be larger than…
    • Russia
    • Japan
    • Mexico
    • All of the above, because in tests like these “all of the above” is always the right answer
  • 12. If were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always the right answer
  • 13. Largest countries in the world
    • 1. People's Republic of China - 1.3 billion
    • 2. India - 1.3 billion
    • 3. United States - 307 million
    • 8. Facebook - >150 million reg. members
    • 10. Russia - 143 million
    • 11. Japan - 128 million
    • 12. Mexico - 108 million
  • 14. More than 100 million videos are viewed on every…
    • Month
    • Week
    • Day
    • Time Matt Georgi tries to remember which band sang “Tainted Love”
  • 15. More than 100 million videos are viewed on every…
    • Day
    • … which band sang “Tainted Love”?*
    • * Soft Cell
  • 16. That’s 1,157 every second
  • 17. growth rate from Jun 08 - Jun 09
    • 1.928%
    • 19.28%
    • 192.8%
    • 1928%
  • 18. growth rate from Jun 08 - Jun 09 D. 1928%
  • 19. That’s a heapin’ helpin’ of useless info
  • 20. Social media is for real and it’s changing communication—and your business
  • 21. CAN YOU HEAR ME NOW?
  • 22. 5 Ways Social Media is Changing Communication 5 Ways Social Media is Changing Your Business 5 Fearless Social Media Predictions
  • 23. Five Ways Social Media is Changing Communication
  • 24. How is Social Media Changing Communication?
    • 1. It’s changing the way we READ
    • “ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.”
    • --The “Information Behaviour of the Researcher of the Future” study
  • 25.
    • 2. It’s changing the way we WRITE
    • “ I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.”
    • --Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”
  • 26.
    • 3. It’s changing the way access INFORMATION
    • “ If the news is that important, it will find me.”
  • 27.
    • 4. It’s making communication more EFFICIENT
  • 28.
    • 5. It’s changing MARKETING communications
  • 29. Five Ways Social Media is Changing Your Business
  • 30. How is Social Media Changing Your Business?
    • 1. Customers can easily communicate with each other…
  • 31. How is Social Media Changing Your Business?
    • 2.…and you can listen in
  • 32. How is Social Media Changing Your Business?
    • 3. Word of mouth travels much faster than ever before
  • 33. How is Social Media Changing Your Business?
    • 4. There are an infinite number of messages competing for your audience’s attention
  • 34. What’s the most interesting topic in the world?
  • 35.  
  • 36. How is Social Media Changing Your Business?
    • 5. “Interruption” advertising is becoming less effective
  • 37. Five Fearless Social Media Predictions
  • 38. Five Fearless Social Media Predictions
    • 1. Most of the social media apps we use today will be gone (or much less popular) tomorrow
  • 39.  
  • 40. BUT
  • 41. Five Fearless Social Media Predictions
    • 2. Social media will have an even greater influence over communication and marketing in the future
  • 42. Five Fearless Social Media Predictions
    • 3. Mobile will drive the future of social media
  • 43. Five Fearless Social Media Predictions
    • 4. Niche and exclusive, limited membership sites will grow faster than macro sites
  • 44.  
  • 45. Five Fearless Social Media Predictions
    • 5. If you’re not already involved in social media, you will be
  • 46. Connect with AdFed
  • 47. Introduction to Social Media & Social Media for Business
  • 48. Questions?
  • 49. Thanks! [email_address] (260) 424.3373 If you enjoyed this presentation, please recommend me on