Can You Hear Me Now? How the Social Media Revolution is Transforming Communication— and Your Business Anthony Juliano Advertising Federation of Fort Wayne August 13, 2009

Hello!

[Disclaimer]

A few definitions

What is Social Networking? Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Interactive Dialogue User-generated

What is Social Networking? “ Social networking is people having conversations online” Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects Social networking is a glass against the wall Social networking gives you permission to speak Social networking is your online resume

“ Social networking is people having conversations online”

Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects

Social networking is a glass against the wall

Social networking gives you permission to speak

Social networking is your online resume

THIS IS A TEST

1 million 1 billion 5 billion I’m sorry, could you repeat the question? I was just updating my status. Number of minutes per day spent on ?

1 million

1 billion

5 billion

I’m sorry, could you repeat the question? I was just updating my status.

C. 5 billion Number of minutes per day spent on ?

That’s > 3 million days, EVERY DAY

If were a country, it would be larger than… Russia Japan Mexico All of the above, because in tests like these “all of the above” is always the right answer

Russia

Japan

Mexico

All of the above, because in tests like these “all of the above” is always the right answer

If were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always the right answer

Largest countries in the world 1. People's Republic of China - 1.3 billion 2. India - 1.3 billion 3. United States - 307 million 8. Facebook - >150 million reg. members 10. Russia - 143 million 11. Japan - 128 million 12. Mexico - 108 million

1. People's Republic of China - 1.3 billion

2. India - 1.3 billion

3. United States - 307 million

8. Facebook - >150 million reg. members

10. Russia - 143 million

11. Japan - 128 million

12. Mexico - 108 million

More than 100 million videos are viewed on every… Month Week Day Time Matt Georgi tries to remember which band sang “Tainted Love”

Month

Week

Day

Time Matt Georgi tries to remember which band sang “Tainted Love”

More than 100 million videos are viewed on every… Day … which band sang “Tainted Love”?* * Soft Cell

Day

… which band sang “Tainted Love”?*

* Soft Cell

That’s 1,157 every second

growth rate from Jun 08 - Jun 09 1.928% 19.28% 192.8% 1928%

1.928%

19.28%

192.8%

1928%

growth rate from Jun 08 - Jun 09 D. 1928%

That’s a heapin’ helpin’ of useless info

Social media is for real and it’s changing communication—and your business

CAN YOU HEAR ME NOW?

5 Ways Social Media is Changing Communication 5 Ways Social Media is Changing Your Business 5 Fearless Social Media Predictions

Five Ways Social Media is Changing Communication

How is Social Media Changing Communication? 1. It’s changing the way we READ “ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.” --The “Information Behaviour of the Researcher of the Future” study

1. It’s changing the way we READ

“ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.”

--The “Information Behaviour of the Researcher of the Future” study

2. It’s changing the way we WRITE “ I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.” --Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”

2. It’s changing the way we WRITE

“ I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.”

--Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”

3. It’s changing the way access INFORMATION “ If the news is that important, it will find me.”

3. It’s changing the way access INFORMATION

“ If the news is that important, it will find me.”

4. It’s making communication more EFFICIENT

4. It’s making communication more EFFICIENT

5. It’s changing MARKETING communications

5. It’s changing MARKETING communications

Five Ways Social Media is Changing Your Business

How is Social Media Changing Your Business? 1. Customers can easily communicate with each other…

1. Customers can easily communicate with each other…

How is Social Media Changing Your Business? 2.…and you can listen in

2.…and you can listen in

How is Social Media Changing Your Business? 3. Word of mouth travels much faster than ever before

3. Word of mouth travels much faster than ever before

How is Social Media Changing Your Business? 4. There are an infinite number of messages competing for your audience’s attention

4. There are an infinite number of messages competing for your audience’s attention

What’s the most interesting topic in the world?

How is Social Media Changing Your Business? 5. “Interruption” advertising is becoming less effective

5. “Interruption” advertising is becoming less effective

Five Fearless Social Media Predictions

Five Fearless Social Media Predictions 1. Most of the social media apps we use today will be gone (or much less popular) tomorrow

1. Most of the social media apps we use today will be gone (or much less popular) tomorrow

BUT

Five Fearless Social Media Predictions 2. Social media will have an even greater influence over communication and marketing in the future

2. Social media will have an even greater influence over communication and marketing in the future

Five Fearless Social Media Predictions 3. Mobile will drive the future of social media

3. Mobile will drive the future of social media

Five Fearless Social Media Predictions 4. Niche and exclusive, limited membership sites will grow faster than macro sites

4. Niche and exclusive, limited membership sites will grow faster than macro sites

Five Fearless Social Media Predictions 5. If you’re not already involved in social media, you will be

5. If you’re not already involved in social media, you will be

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Introduction to Social Media & Social Media for Business

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