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Can You Hear Me Now? How the Social Media Revolution is Transforming Communication— and Your Business Anthony Juliano Adve...
Hello!
[Disclaimer]
A few definitions
What is Social Networking?  Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Micr...
What is Social Networking? <ul><li>“ Social networking is people having conversations online” </li></ul><ul><li>Social net...
THIS IS A TEST
<ul><li>1 million </li></ul><ul><li>1 billion </li></ul><ul><li>5 billion </li></ul><ul><li>I’m sorry, could you repeat th...
C.  5 billion Number of minutes per day spent on ?
That’s > 3 million days, EVERY DAY
If  were a country, it would be larger than… <ul><li>Russia </li></ul><ul><li>Japan </li></ul><ul><li>Mexico </li></ul><ul...
If  were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always...
Largest countries in the world <ul><li>1. People's Republic of China - 1.3 billion </li></ul><ul><li>2. India - 1.3 billio...
More than 100 million videos are viewed on every… <ul><li>Month </li></ul><ul><li>Week </li></ul><ul><li>Day </li></ul><ul...
More than 100 million videos are viewed on every… <ul><li>Day </li></ul><ul><li>… which band sang “Tainted Love”?* </li></...
That’s 1,157  every  second
growth rate from Jun 08 - Jun 09 <ul><li>1.928% </li></ul><ul><li>19.28% </li></ul><ul><li>192.8% </li></ul><ul><li>1928% ...
growth rate from Jun 08 - Jun 09 D. 1928%
That’s a heapin’ helpin’ of useless info
Social media  is for real and it’s changing communication—and your business
CAN YOU  HEAR ME NOW?
5 Ways Social  Media is  Changing  Communication 5 Ways Social  Media is  Changing  Your Business 5 Fearless Social  Media...
Five Ways Social Media is Changing Communication
How is Social Media Changing Communication? <ul><li>1. It’s changing the way we READ </li></ul><ul><li>“ It is clear that ...
<ul><li>2. It’s changing the way we WRITE </li></ul><ul><li>“ I’ve been an editor for 20-plus years. But Twitter… has beco...
<ul><li>3. It’s changing the way access INFORMATION </li></ul><ul><li>“ If the news is that important, it will find me.”  ...
<ul><li>4. It’s making communication more EFFICIENT </li></ul>
<ul><li>5. It’s changing MARKETING communications </li></ul>
Five Ways Social Media is Changing Your Business
How is Social Media Changing Your Business? <ul><li>1. Customers can easily communicate with each other… </li></ul>
How is Social Media Changing Your Business? <ul><li>2.…and you can listen in </li></ul>
How is Social Media Changing Your Business? <ul><li>3. Word of mouth travels much faster than ever before </li></ul>
How is Social Media Changing Your Business? <ul><li>4. There are an infinite number of messages competing for your audienc...
What’s the most interesting topic in the world?
 
How is Social Media Changing Your Business? <ul><li>5. “Interruption” advertising is becoming less effective </li></ul>
Five Fearless Social Media Predictions
Five Fearless Social Media Predictions <ul><li>1. Most of the social media apps  we use today will be gone  (or much less ...
 
BUT
Five Fearless Social Media Predictions <ul><li>2. Social media will have an even greater influence over communication and ...
Five Fearless Social Media Predictions <ul><li>3. Mobile will drive the future of social media  </li></ul>
Five Fearless Social Media Predictions <ul><li>4. Niche and exclusive,  limited membership sites  will grow faster than ma...
 
Five Fearless Social Media Predictions <ul><li>5. If you’re not already involved  in social media, you will be </li></ul>
Connect with AdFed
Introduction to Social Media &  Social Media for Business
Questions?
Thanks! [email_address] (260) 424.3373 If you enjoyed this presentation, please recommend me on
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Can You Hear Me Now? How the Social Media Revolution is Transforming Communication--and your business

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Transcript of "Can You Hear Me Now? How the Social Media Revolution is Transforming Communication--and your business"

  1. 1. Can You Hear Me Now? How the Social Media Revolution is Transforming Communication— and Your Business Anthony Juliano Advertising Federation of Fort Wayne August 13, 2009
  2. 2. Hello!
  3. 3. [Disclaimer]
  4. 4. A few definitions
  5. 5. What is Social Networking? Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Interactive Dialogue User-generated
  6. 6. What is Social Networking? <ul><li>“ Social networking is people having conversations online” </li></ul><ul><li>Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects </li></ul><ul><li>Social networking is a glass against the wall </li></ul><ul><li>Social networking gives you permission to speak </li></ul><ul><li>Social networking is your online resume </li></ul>
  7. 7. THIS IS A TEST
  8. 8. <ul><li>1 million </li></ul><ul><li>1 billion </li></ul><ul><li>5 billion </li></ul><ul><li>I’m sorry, could you repeat the question? I was just updating my status. </li></ul>Number of minutes per day spent on ?
  9. 9. C. 5 billion Number of minutes per day spent on ?
  10. 10. That’s > 3 million days, EVERY DAY
  11. 11. If were a country, it would be larger than… <ul><li>Russia </li></ul><ul><li>Japan </li></ul><ul><li>Mexico </li></ul><ul><li>All of the above, because in tests like these “all of the above” is always the right answer </li></ul>
  12. 12. If were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always the right answer
  13. 13. Largest countries in the world <ul><li>1. People's Republic of China - 1.3 billion </li></ul><ul><li>2. India - 1.3 billion </li></ul><ul><li>3. United States - 307 million </li></ul><ul><li>8. Facebook - >150 million reg. members </li></ul><ul><li>10. Russia - 143 million </li></ul><ul><li>11. Japan - 128 million </li></ul><ul><li>12. Mexico - 108 million </li></ul>
  14. 14. More than 100 million videos are viewed on every… <ul><li>Month </li></ul><ul><li>Week </li></ul><ul><li>Day </li></ul><ul><li>Time Matt Georgi tries to remember which band sang “Tainted Love” </li></ul>
  15. 15. More than 100 million videos are viewed on every… <ul><li>Day </li></ul><ul><li>… which band sang “Tainted Love”?* </li></ul><ul><li>* Soft Cell </li></ul>
  16. 16. That’s 1,157 every second
  17. 17. growth rate from Jun 08 - Jun 09 <ul><li>1.928% </li></ul><ul><li>19.28% </li></ul><ul><li>192.8% </li></ul><ul><li>1928% </li></ul>
  18. 18. growth rate from Jun 08 - Jun 09 D. 1928%
  19. 19. That’s a heapin’ helpin’ of useless info
  20. 20. Social media is for real and it’s changing communication—and your business
  21. 21. CAN YOU HEAR ME NOW?
  22. 22. 5 Ways Social Media is Changing Communication 5 Ways Social Media is Changing Your Business 5 Fearless Social Media Predictions
  23. 23. Five Ways Social Media is Changing Communication
  24. 24. How is Social Media Changing Communication? <ul><li>1. It’s changing the way we READ </li></ul><ul><li>“ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.” </li></ul><ul><li>--The “Information Behaviour of the Researcher of the Future” study </li></ul>
  25. 25. <ul><li>2. It’s changing the way we WRITE </li></ul><ul><li>“ I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.” </li></ul><ul><li>--Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor” </li></ul>
  26. 26. <ul><li>3. It’s changing the way access INFORMATION </li></ul><ul><li>“ If the news is that important, it will find me.” </li></ul>
  27. 27. <ul><li>4. It’s making communication more EFFICIENT </li></ul>
  28. 28. <ul><li>5. It’s changing MARKETING communications </li></ul>
  29. 29. Five Ways Social Media is Changing Your Business
  30. 30. How is Social Media Changing Your Business? <ul><li>1. Customers can easily communicate with each other… </li></ul>
  31. 31. How is Social Media Changing Your Business? <ul><li>2.…and you can listen in </li></ul>
  32. 32. How is Social Media Changing Your Business? <ul><li>3. Word of mouth travels much faster than ever before </li></ul>
  33. 33. How is Social Media Changing Your Business? <ul><li>4. There are an infinite number of messages competing for your audience’s attention </li></ul>
  34. 34. What’s the most interesting topic in the world?
  35. 36. How is Social Media Changing Your Business? <ul><li>5. “Interruption” advertising is becoming less effective </li></ul>
  36. 37. Five Fearless Social Media Predictions
  37. 38. Five Fearless Social Media Predictions <ul><li>1. Most of the social media apps we use today will be gone (or much less popular) tomorrow </li></ul>
  38. 40. BUT
  39. 41. Five Fearless Social Media Predictions <ul><li>2. Social media will have an even greater influence over communication and marketing in the future </li></ul>
  40. 42. Five Fearless Social Media Predictions <ul><li>3. Mobile will drive the future of social media </li></ul>
  41. 43. Five Fearless Social Media Predictions <ul><li>4. Niche and exclusive, limited membership sites will grow faster than macro sites </li></ul>
  42. 45. Five Fearless Social Media Predictions <ul><li>5. If you’re not already involved in social media, you will be </li></ul>
  43. 46. Connect with AdFed
  44. 47. Introduction to Social Media & Social Media for Business
  45. 48. Questions?
  46. 49. Thanks! [email_address] (260) 424.3373 If you enjoyed this presentation, please recommend me on
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