The "3 R's" of LinkedIn: A Formula for Making the Most of Your Time

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By Anthony Juliano
Presented August 14, 2013

Published in: Business, Technology
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  • Alexandra Samuel
  • The "3 R's" of LinkedIn: A Formula for Making the Most of Your Time

    1. 1. ANTHONY JULIANO | AUGUST 14, 2013
    2. 2. RELATIONSHIPS RESEARCH REPUTATION
    3. 3. RELATIONSHIPS – 40% RESEARCH – 30% REPUTATION – 30%
    4. 4. RELATIONSHIPS
    5. 5. IS BETTER USED FOR ENHANCING EXISTING RELATIONSHIPS THAN FOR STARTING NEW ONES
    6. 6. RELATIONSHIPS  “LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND COMPANY STATUS UPDATES)  INTERACTING WITH THEIR STATUS UPDATES
    7. 7. RELATIONSHIPS  “LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND COMPANY STATUS UPDATES)  INTERACTING WITH THEIR STATUS UPDATES  BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO IMMEDIATE BENEFIT  USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM
    8. 8. LINKEDIN.COM/CONTACTS
    9. 9. RELATIONSHIPS  “LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND COMPANY STATUS UPDATES)  INTERACTING WITH THEIR STATUS UPDATES  BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO IMMEDIATE BENEFIT  USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM  REVIEWING CONNECTIONS AND CHECKING IN WITH THOSE WITH WHOM YOU’VE LOST TOUCH  PARTICIPATING IN RELEVANT GROUPS AND PROVIDING REAL VALUE (WITHOUT SPAMMING)  BEING GENEROUS—WHILE ALSO BEING AUTHENTIC—WITH RECOMMENDATIONS AND ENDORSEMENTS
    10. 10. RESEARCH
    11. 11. RESEARCH  WHO DOES WHAT  WHO KNOWS WHOM VIA ADVANCED SEARCH
    12. 12. A COUPLE TAKEAWAYS  THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED SEARCH BECOMES, BUT…  IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU KNOW
    13. 13. RESEARCH  WHO DOES WHAT  WHO KNOWS WHOM  QUESTIONS VIA STATUS UPDATES VIA ADVANCED SEARCH
    14. 14. RESEARCH  WHO DOES WHAT  WHO KNOWS WHOM  QUESTIONS VIA STATUS UPDATES  INDUSTRY INTELLIGENCE VIA GROUPS VIA ADVANCED SEARCH
    15. 15. REPUTATION
    16. 16. REPUTATION  DEVELOPING YOUR PROFILE TO POSITION YOURSELF AS A RESOURCE IN A SPECIFIC SUBJECT MATTER AREA  MAKING YOUR PROFILE FUTURE FACING  ADDING MEDIA TO YOUR PROFILE
    17. 17. REPUTATION  DEVELOPING YOUR PROFILE TO POSITION YOURSELF AS A RESOURCE IN A SPECIFIC SUBJECT MATTER AREA  MAKING YOUR PROFILE FUTURE FACING  ADDING MEDIA TO YOUR PROFILE  SHARING STATUS UPDATES RELEVANT TO YOUR WORK
    18. 18. CONTENT YOU’VE CREATED
    19. 19. WHAT YOU’RE WORKING ON
    20. 20. WHAT YOU’VE READ
    21. 21. ADVICE/OPINION
    22. 22. REPUTATION  DEVELOPING YOUR PROFILE TO POSITION YOURSELF AS A RESOURCE IN A SPECIFIC SUBJECT MATTER AREA  MAKING YOUR PROFILE FUTURE FACING  ADDING MEDIA TO YOUR PROFILE  SHARING STATUS UPDATES RELEVANT TO YOUR WORK  SHARE YOUR EXPERTISE IN RELEVANT GROUPS  SEEKING RECOMMENDATIONS WHEN THEY ARE DESERVED
    23. 23. RELATIONSHIPS – 40% RESEARCH – 30% REPUTATION – 30%
    24. 24. IF YOU ONLY HAVE 10 MINUTES A DAY FOR
    25. 25. 1 MIN. EACH 1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY? 2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT) 3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE 4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
    26. 26. 2 MIN. EACH 1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT 2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE 3. REVIEW ONE PRIORITY CONTACT’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
    27. 27. THANKS! ANTHONYJ@ASHERAGENCY.COM (260) 424.3373

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