1. Slide 1
Presentation Title agency.nd.edu
Social Media Primer
or, Don’t Be the Old Guy at the College Party

2. Slide 2
Presentation Title agency.nd.edu
Social first, media second
It’s not about Technology It’s about the People
• The tools are easy to use • Relationships make the
difference
• Not just web, but mobile
and other emerging tools • Real world rules apply
• Tech offers a “cool” factor, • People, participation,
early adopters get cred persuasion

3. Slide 3
Presentation Title agency.nd.edu
The Evolving Medium
Old New
Letter from the Director Blogs
Search Social Bookmarking, tag clouds
Instant messaging Texting
Email Microblogging
Web page Social networking presence

4. Slide 4
Presentation Title agency.nd.edu
Need a strategy
What are your goals?
•
Who is your audience?
•
What do you want them to do?
•
What do you know about them?
•
The rules of haven’t changed, just the medium.

5. Slide 5
Presentation Title agency.nd.edu
Authentic and accessible
• It’s about people
• Brands are not
people
• People spot phony
• Conversations are
real and two-sided
• To err is human

6. Slide 6
Presentation Title agency.nd.edu
The Conversation Prism, Brian Solis 2008

7. Slide 7
Presentation Title agency.nd.edu
Measure What You Can
Value of a relationship?
•
ROI is tough to measure
•
Look for KPIs offline and online
•
Measure, tweak, and repeat
•

8. Slide 8
Presentation Title agency.nd.edu
Sources
Sharpie Markers Blog
http://blog.sharpie.com/
The Conversation Prism (licensed Creative Commons)
http://www.flickr.com/photos/briansolis/2735401175/
“The Use of Social Media in Higher Education for Marketing and Communications”
http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.h