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Dccsmf oct11-mh

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from DCCSMF October 2011

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Dccsmf oct11-mh

  1. 1. The Internal Use of Social Networking Tools Martin Howitt DCC ICT Strategy & Partnerships Officer
  2. 3. From Engagement to Process <ul><li>Most social media discussion has focused on external factors such as engagement, public relations, and (naturally in the private sector) marketing. </li></ul><ul><li>Using social media to grease the wheels of internal processes has had less attention </li></ul><ul><li>… but the buzzword vultures are circling! </li></ul>
  3. 4. Emerging social disciplines <ul><li>Enterprise 2.0 </li></ul><ul><ul><li>&quot;the use of emergent social software platforms within companies, or between companies and their partners or customers“ (Andrew Mcafee) </li></ul></ul><ul><ul><li>Essentially integrating social technology with the intranet or extranet </li></ul></ul><ul><li>Social Business </li></ul><ul><ul><li>“ harnessing the collective power of online communities and social interaction to drive real business outcomes” (IBM) </li></ul></ul><ul><ul><li>There’s a power struggle going on about the real meaning of the term </li></ul></ul>
  4. 5. Does it work?
  5. 6. Evidence – the long wait <ul><li>Benefits are difficult to measure </li></ul><ul><li>We are still finding out what works </li></ul><ul><li>Technology moves faster than us </li></ul><ul><li>User communities switch tools regularly (anyone remember MySpace?) </li></ul><ul><li>Compliance and process risks will force us to act </li></ul><ul><li>Perhaps we can’t afford to wait? </li></ul>
  6. 7. What, Why and How <ul><li>“ Social Software capabilities may include user profiles, discussion forums, shared workspaces, wikis, blogs, social tags and bookmarking, people search, content rating and document sharing…. On internet, extranet or intranet infrastructures” </li></ul><ul><li>(DCC “BlueKiwi” Business Case, January 2009) </li></ul><ul><li>… But there’s a simpler way to look at it. </li></ul>
  7. 8. We are stronger together <ul><li>Because having other people around helps you think and do stuff. </li></ul>
  8. 9. Information gathering <ul><li>Need facts? </li></ul><ul><li>Ask the people who know. </li></ul><ul><li>Fast, reliable, up to date. </li></ul><ul><li>Why bother searching the intranet? </li></ul><ul><li>TOOLS: Yammer, message boards, Communities of Practice </li></ul>
  9. 10. Canvassing opinion <ul><li>We can use social tools for instant reactions to things </li></ul><ul><li>Need to take care in interpreting the results, balance positive and negative </li></ul><ul><li>But we often find our services are not perceived the way we imagine… </li></ul><ul><li>TOOLS: external social media (Flickr, Twitter, Facebook); Yammer and message boards </li></ul>
  10. 11. Understanding sentiment <ul><li>An emerging area. Sentiment analysis tools analyse social networks to understand how people feel about a topic </li></ul><ul><li>use natural language processing and other clever algorithms to unpick people's language </li></ul><ul><li>can use them on one social network or combine results of internal and external </li></ul><ul><li>potential as a proactive management tool </li></ul><ul><li>TOOLS: Trackur, Sprout, Thrive and many others – but the market/business case is not yet mature enough </li></ul>
  11. 12. Creativity <ul><li>stuck for ideas? </li></ul><ul><li>Too close to the issues to break out? </li></ul><ul><li>Can't see the wood for the trees? </li></ul><ul><li>All practitioners have this problem. Fast feedback from people in other areas can open up possibilities and free your stuckness. </li></ul><ul><li>Crowdsource or simply consume someone else's point of view </li></ul><ul><li>TOOLS: all internal and external </li></ul>
  12. 13. Process transformation <ul><li>Opening up processes to others </li></ul><ul><ul><li>Eg our ICT project proposals </li></ul></ul><ul><ul><li>Next phase: social voting on proposals? </li></ul></ul><ul><li>Location-based services and workflow </li></ul><ul><ul><li>An emerging idea </li></ul></ul><ul><li>Messaging in processes </li></ul><ul><li>TOOLS: Yammer, FourSquare, external tools </li></ul>
  13. 14. Self-development <ul><li>mentoring </li></ul><ul><li>knowledge transfer </li></ul><ul><li>recommended reading </li></ul><ul><li>particularly for knowledge workers, understanding best (and next) practices can be hugely motivating </li></ul><ul><li>TOOLS: Diigo, Mentorwell, Twitter, Google Reader </li></ul>
  14. 15. Others? <ul><li>Better relationships </li></ul><ul><li>Engagement and broadcasts </li></ul><ul><li>More manageable conversations than email </li></ul>
  15. 16. DCC’s BlueKiwi Pilot <ul><li>In 2008/9 we piloted an internal social networking tool. Benefits were </li></ul><ul><ul><li>Reduced time looking for answers </li></ul></ul><ul><ul><li>Reduced email levels </li></ul></ul><ul><ul><li>Reduction in meetings (and improvement in meeting quality) by taking discussion onto the platform </li></ul></ul>
  16. 17. Conclusion <ul><li>You could do anything you do now using social software. </li></ul><ul><li>But that doesn’t mean you should! </li></ul>
  17. 18. Thank you <ul><li>I love a natter </li></ul><ul><li>Twitter.com/@martinhowitt </li></ul>

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