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Facebook Training: Part 2
 

Facebook Training: Part 2

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Part 2 of social media and Facebook training given by Scott Triana of Union Privilege

Part 2 of social media and Facebook training given by Scott Triana of Union Privilege

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    Facebook Training: Part 2 Facebook Training: Part 2 Presentation Transcript

    • Facebook
      Training: Round 2
    • Facebook Facts:
      Facebook is the number one Social Networking site with more than 350 million active users
      The fastest growing demographic are those 35 years old and older
      Average user has 130 friends on the site
      There are more than 45 million status updates each day
      More than 10 million users become fans of Pages each day
    • Social Media News Sites
      http://mashable.com/
      http://www.powered.com/
      http://www.marketingprofs.com/
      http://www.smartbrief.com/iab/ - sign up for free daily updates
      http://www.imediaconnection.com/ - sign up for free daily updates
    • Facebook Applications
      What is a Facebook application?
      It is a platform for developers which provides a framework to interact with the core facebook features
      Examples of applications:
      Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone
      The FacebookiPhone app has 19,652,145 monthly users!!
    • Companies that create custom apps
      http://developers.facebook.com/ - technical expertise required
      Integrate Facebook into your site using Connect
      Build Facebook-enabled iPhone apps
      Create an application that runs inside Facebook
      http://www.involver.com/ - offer both free and paid apps
      Union Plus uses Involver’s FREE Twitter app
      http://www.facebookster.com/ - high end paid apps
    • Cheddr Media
      http://www.cheddrmedia.com/
      A platform for social media apps and community-driven promotions.
      Helps drive customer engagement with interactive widgets and microsites.
      Provide customization, hosting, and optimization.
      Focus is on Twitter applications and contests
      Successes promoting Union Plus contests on our Facebook page and driving traffic to customized contest widgets.
      Very cost effective contest platform compared to competitors.
    • Facebook Advertising
      Facebook advertising allows you to reach and connect with your target audience
      Setup is similar to Google’s PPC advertising
      You can promote your Facebook Fan page, website, contest, campaign, etc.
      Track progress with real-time reporting
      Number of impressions and click through rates
      Gain insight about who’s clicking on your ad
      Age, gender, location
      MySpace now provides “HyperTargeting” that targets individual’s interests
    • Advanced Customization
      Create completely customized pages
      SEIU’s landing page can collect visitor data
    • Facebook.com/unionplus
      Twitter.com/unionplus