Part 2 of social media and Facebook training given by Scott Triana of Union Privilege

1. Facebook Training: Round 2

2. Facebook Facts: Facebook is the number one Social Networking site with more than 350 million active users The fastest growing demographic are those 35 years old and older Average user has 130 friends on the site There are more than 45 million status updates each day More than 10 million users become fans of Pages each day

3. Social Media News Sites http://mashable.com/ http://www.powered.com/ http://www.marketingprofs.com/ http://www.smartbrief.com/iab/ - sign up for free daily updates http://www.imediaconnection.com/ - sign up for free daily updates

4. Facebook Applications What is a Facebook application? It is a platform for developers which provides a framework to interact with the core facebook features Examples of applications: Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone The FacebookiPhone app has 19,652,145 monthly users!!

5. Companies that create custom apps http://developers.facebook.com/ - technical expertise required Integrate Facebook into your site using Connect Build Facebook-enabled iPhone apps Create an application that runs inside Facebook http://www.involver.com/ - offer both free and paid apps Union Plus uses Involver’s FREE Twitter app http://www.facebookster.com/ - high end paid apps

6. Cheddr Media http://www.cheddrmedia.com/ A platform for social media apps and community-driven promotions. Helps drive customer engagement with interactive widgets and microsites. Provide customization, hosting, and optimization. Focus is on Twitter applications and contests Successes promoting Union Plus contests on our Facebook page and driving traffic to customized contest widgets. Very cost effective contest platform compared to competitors.

7. Facebook Advertising Facebook advertising allows you to reach and connect with your target audience Setup is similar to Google’s PPC advertising You can promote your Facebook Fan page, website, contest, campaign, etc. Track progress with real-time reporting Number of impressions and click through rates Gain insight about who’s clicking on your ad Age, gender, location MySpace now provides “HyperTargeting” that targets individual’s interests

8. Advanced Customization Create completely customized pages SEIU’s landing page can collect visitor data

9. Facebook.com/unionplus Twitter.com/unionplus