How To Monetize Your Site With Widgets

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This discussion by Amazon Associates will go over how to enhance your site using various widgets, what works and what doesn't, and how effective different widgets are to your site. We'll show you easy ways you can implement widgets to monetize your site right away.

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  • How To Monetize Your Site With Widgets

    1. 1. Amazon Widgets for Fun and Profit! Zahid Khan, Product Manager, Amazon Associates January 13, 2009
    2. 2. Introduction <ul><li>Amazon Services </li></ul><ul><li>Zahid Khan </li></ul><ul><li>Angela Pak </li></ul>
    3. 3. Amazon Associates overview
    4. 4. Build Links & Banners
    5. 5. aStore
    6. 6. Widgets Main Entry: wid·get Pronunciation: ˈwi-jət Function: noun Etymology: alteration of gadget Definition: Amazon Widgets are rich , interactive mini-applications that bring Amazon functionality to your website. What are Widgets?
    7. 7. Widgets
    8. 8. Anatomy of a Search Widget View Search results inline (viewers don’t leave your site) Set default search term View ratings/price info in popover Filter search results by product category Customize size/color theme to match your site [ Demo ]
    9. 9. Why use Widgets? = Longer user sessions Better monetization
    10. 10. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 92% higher CTR than Banner
    11. 11. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 25% higher CTR than Text Links
    12. 12. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 150% higher CTR than Product Previews enabled Text Links
    13. 13. Widgets versus Links/Banners Comparing Click-through rates Vs. My Favorites has 46% higher CTR than Banners
    14. 14. Widgets versus Links/Banners Comparing Conversion rates Vs. Wish List converts 150% better than Product Preview enabled ASIN link
    15. 15. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 150% better than Search Terms text link (http://www.amazon.com/gp/search?ie=UTF8&keywords=Coldplay&tag=ohmyki-20&index=digital-music&linkCode=ur2) Vs.
    16. 16. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 86% better than Banners Vs.
    17. 17. What works? <ul><li>Select the right widget for the job </li></ul><ul><li>Place it in the best available spot </li></ul><ul><li>Use widgets as a self-expression tool </li></ul><ul><li>Change widget content regularly </li></ul>
    18. 18. Select the right widget for the job <ul><li>What’s best for *your* site? </li></ul><ul><li>No ‘one-size-fits-all’ solution </li></ul><ul><li>Is it a product-focused niche site? </li></ul><ul><ul><li>Search Widget, My Favorites, Carousel </li></ul></ul><ul><li>Is it a personal blog? </li></ul><ul><ul><li>My Favorites, Wish List, Carousel </li></ul></ul><ul><li>Do you run a movies/music related site? </li></ul><ul><ul><li>Use MP3 Clips, TV & Movie Show preview widget </li></ul></ul>
    19. 19. Place it in the best available spot <ul><li>What widget size/placement works best? </li></ul><ul><li>Center of Page size for one-off, very topic-specific widget </li></ul><ul><li>Banner/Sidebar sizes for products that are relevant over a longer period of time </li></ul><ul><li>Free-size widgets when you control the size of the ad slot </li></ul>
    20. 20. Place it in the best available spot <ul><li>What ad sizes are supported by Widgets? </li></ul><ul><li>Some widgets are ‘free-size’: </li></ul><ul><li>Others have preset IAB sizes: </li></ul>
    21. 21. Use Widgets as self-expression tool <ul><li>Add user comments to My Favorites, Slideshow, MP3 Clips </li></ul>
    22. 22. Use Widgets as self-expression tool <ul><li>Even personalizing the widget title helps </li></ul>
    23. 23. Change widget content regularly <ul><li>Should you hand-pick products or let Amazon decide? </li></ul><ul><li>Hand-picked wins over automated selection any day </li></ul><ul><li>Can you regularly update your hand-picked selection? </li></ul><ul><li>If you use Bestsellers/New Releases, select a category that’s relevant to your site. Change category frequently. </li></ul>
    24. 24. Change widget contents regularly <ul><li>Widget Source for power users </li></ul><ul><li>Create widgets programmatically </li></ul><ul><li>Easily change widget contents by making simple changes in code. </li></ul><ul><li>Complete programmatic control over widget look-and-feel </li></ul><ul><li>Build really cool mashups with Widget Source [ Demo ] </li></ul>
    25. 25. <ul><li>As with all other ad types: Experimentation and Measurement are key. </li></ul>
    26. 26. Spot the Widget: http://www.101cookbooks.com/
    27. 27. SoundUnwound: Widget as Content <script type='text/javascript'> var amzn_wdgt={widget:'MP3Clips'}; amzn_wdgt.tag='soundu-20'; amzn_wdgt.widgetType='ASINList'; amzn_wdgt.ASIN='B0016CGROY'; amzn_wdgt.title=''; amzn_wdgt.width='234'; amzn_wdgt.height='60'; amzn_wdgt.shuffleTracks='True'; </script> <script type='text/javascript' src='http://wms.assoc-a mazon.com/20070822/US/js/swfobject_1_5.js'> </script>
    28. 28. Deals Widget on PSP Gaming site
    29. 29. Don’t … <ul><li>Don’t plaster your page with lots of widgets </li></ul><ul><li>Don’t give up if a specific widget doesn’t work for you </li></ul><ul><li>Don’t replace all your links/banners with widgets </li></ul>
    30. 30. Coming up in Widgets … <ul><li>More customization  color themes, size </li></ul><ul><li>More niche widgets  window into different Amazon.com features </li></ul><ul><li>Streamline widget creation and maintenance </li></ul><ul><li>Widgets on Site Stripe  Build widgets as you shop on Amazon.com </li></ul>
    31. 31. Questions & Comments? Join now for free at amazon.com/associates Contact me at zakhan@amazon.com

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