More Money, Same Traffic, List Building & Paths

More Money, Same Traffic Through Data Collection and Paths Jason Akatiff President, Coleadium Inc. dba Ads4Dough

Potential Gain In Campaigns Theoretical Campaign based on some real world numbers and experiences. Campaign A (straight jump page): $60.00 gross Campaign B (w/ data collection): $212.00 gross

Who am I?
Affiliate of 6.5 Years
Blackhat SEO
Media Buyer
PPC
PPV
Display
Affiliate Network Owner
Ads4Dough CPA network
Advertiser
Data Broker

Current Presell/Jump Pages
Positives:
Can copy someone
Proven
Negatives
Don't capture data so no long term potential
Compliance issues
Based on experience lower overall net profit

Data Capture Style Presell
Positive:
Long Term Growth
Stability
Saleability
Allowed on more traffic sources
Higher CTR potential
Negatives:
Sometimes lower front end conversions
More work
You have to be creative

The Numbers Assumptions: Based on 100 clicks, targeted vertical Campaign A CPM 1.00 CTR .1% Clicks/CPM 1 $/100 clicks $100 Presell CTR 20% Clicks to offer 20 Offer conv rate 10% Sales 2 $/sale $30 Earned $60 Campaign B CPM 1.00 CTR .1% Clicks/CPM 1 $/100 clicks $100 Presell CTR 15% Clicks to offer 15 ( data collected ) Offer conv rate 10% Sales 1.5 $/sale $30 Earned $45 Email Data $45 SMS Data 1.50 Phone Data 15$ Total Earned: 61.50 + 45 = $106.50

How do we get to $213.00
Based on Higher CTR ads.
Not promoting direct.
Can use phrases compliantly like FREE!
If you double your add ctr you're paying the same for twice as many clicks
106.50 * 2 = $212.00

What do we capture and what's it worth?
Depends on what vertical
Depends on how it was captured
Incentivized for free ipad? Not worth much
Incentivized to get some free info, Worth more
Incentivized solely to find out more, worth a lot
Depends how fresh
Depends what's sent to it
Depends on how good your are at writing creative or finding creative

Price Point Guidelines
Email
50 cents to 1.50$/record per month
SMS
5 to 10 cents a record
Phone
1-5$ a record
Mail
25-50 cents a record

Campaign B recap
Getting data whether we get conversions or not. 15 people made it through the presell so we got 15 records.
Email $45.00
6 month life span of data
1$ first month, 50 cents a month there after
So average record worth 3.50, 3$ to be conservative * 15 records = 45$ ( $90 with the increased CTR )
SMS $1.50
10 cents a record * 15 records = $1.50

Campaign B recap cont'd
Phone record $15
1-5$ we used 1$ * 15 records = 15$

What resources do I need?
Emailing Software
Icontact, Aweber, Bronto Mail, Constant Contact
Mailing revshare relationships
SMS partner
Call Center Contacts
Direct mailers
All great things to look for at Affiliate Summit

What to expect...
Revshare or Sale? Email, Call Center, SMS, Direct Mailers
Revshare
Pluses
More profit potential
More partners will work with you
Minuses
People can be shady
Steal data
Don't pay
Say the data was bad

What to expect? Cont'd
Sale
Pluses
Guaranteed Money
Minuses
Less partners to work with
Often less money

Seeding Data
Add records that come to you for all the data you're selling and add it into your data sets.
Make sure they're calling
Make sure they're mailing
Make sure you're getting paid for what they do

Some examples
Gathered from the web sorry if anyone is in the room that owns these :)

Why Data Capture?
Because it's worth money :)
Long term business growth and saleability.
It's an asset.
To even out the peaks and valleys.

Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for More Money, Same Traffic, Lis...

More Money, Same Traffic, List Building & Paths

by Affiliate Summit on Aug 23, 2010

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More Money, Same Traffic, List Building & Paths Presentation Transcript