Coping with Affiliate Marketing Challenges

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Solutions to top challenges affiliate marketers face to stay in business and grow. Using quality, analytics and diversification to fight traffic drops, competition, low conversions and other problems.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliates

Sandrine Thompson, Strategic Insights Director, Commission Junction
Cindy Ballard, Affiliate Director, Greg Hoffman Consulting (Twitter @cingroomer)
Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)

Published in: Business
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Coping with Affiliate Marketing Challenges

  1. 1. Coping with Affiliate MarketingChallenges Cindy Ballard (@cingroomer) Todd Farmer (@toddfarmer) Tricia Meyer (@sunshinetricia) Moderator: Sandrine Thompson
  2. 2. ChallengesTagul.com
  3. 3. Agenda •Optimize Relationships •Efficiency and Scalability •Remain Competitive •The Big Picture: Forward Thinking
  4. 4. Today’s Speakers Tricia Photo Todd Photo Cindy Photo Sunshine Rewards PerformStreet Media Greg Hoffman Consulting President/CEO CEO Affiliate Director @sunshinetricia @toddfarmer @cingroomer
  5. 5. Optimize Relationships
  6. 6. Optimize Relationships •Affiliate Managers •Outsourced Program Managers OPMs) •Networks •Other Publishers
  7. 7. Efficiency & Scalability •Technology •Tools •Outsourcing HarrietCarter.com
  8. 8. Remain Competitive •Focus on Customer •Quality Content •SEO and Social Signals It’s a Marathon, Not a Sprint!
  9. 9. The Big Picture: Forward Thinking •Education •Diversification •Applies to Affiliates, Merchants, and Agencies
  10. 10. SolutionsTagul.com
  11. 11. Thank You! Tricia Photo Todd Photo Cindy Photo Cindy Ballard Tricia Meyer Todd Farmer Greg Hoffman Consulting Sunshine Rewards PerformStreet Media @cingroomer @sunshinetricia @toddfarmer cindy@ tricia@tricia.me toddfarmer@gmail.com greghoffmanconsulting.com
  12. 12. Q&A

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