Discover practical strategies on how to build a loyal online tribe and how to transition them into affiliates. Everything from product creation and email to social media will be covered in detail. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Information marketing Ryan Lee, Founder, RyanLee.com (Twitter @_ryanlee)

1. How to Turn Your
Customers..
Into Affiliates!
Ryan Lee
www.ryanlee.com

3. Why Should You Listen to Me?
• Started in 1999 in parent’s basement
• Former gym teacher and recreational
therapist
• Businesses now generate 7 figures a
month.. all while working from Starbucks

4. It’s Getting Tougher for
“Super Affiliates”
• More expensive
• More competitive

5. Pay Per Click Rates Are Rising…
According to the Direct Marketing
Association…
Paid search had an
average cost per click of $3.79

6. You Can’t “Out-SEO” Google

7. You MUST Turn Your
Customers into Your
Best Lead Source!

8. Traditional Businesses

9. They Rely on REFERRALS
and Create Referral Systems..
Why Don’t You?

10. To Pay or Not to Pay…

11. My Recommendation
• Start with pure intentions… and simply ask
for their help
• Here’s how to do it…

12. 5 Steps to Turn Them Into
Your Best New Lead Source…

13. Step #1: Start With Your “Why”

14. What Does Your Company
Stand For?

15. Rally Them Around a Cause
or Movement

16. My Example…

17. Shoes?

18. Step #2: Create Remarkable
Products and Services…

19. Forget the Win:Win
• You want to go for the Lose:Win
• Give your CUSTOMER the better end of
the deal
• This is EVERYTHING!!!! – if not, they will
never be your biggest fan!

20. The 10X Rule
• How can you deliver 10 TIMES value?
• What can you ADD to over-deliver?
• Unannounced bonuses?
• Digital programs?
• Free shipping?

21. My Example…

22. Step 3: ABT
Always Build Trust!

23. They Will NEVER
Refer Friends if They
Don’t Trust You…
Commission Doesn’t Matter!

24. TRUST is the New Currency

25. Be Transparent
• Give them a true “behind the scenes of
your business”
• If you screw up – admit it
• Say an honest “I am SORRY”

26. Be Prolific
• Add new content/communications AT
LEAST 4 times a week
• Blog
• Email
• Facebook/Twitter updates

27. Step 4: Find Ways to Connect
“Live”

28. Choices..
• Teleseminar bridge lines
(freeconferencecall.com)
• Webinars
(gotowebinar.com)

29. Weekly Live Training
• Can be Free
• Can be Paid “Inner
Circle”
• Training
• Q&A
• Special guest exerts

30. Ask for Feedback!
• At the end of EVERY live session
• Send them to your Facebook Fan Page
• Be very SPECIFIC

31. Real, Viral Endorsements!

32. Step #5: Make it Easy to Join
Affiliate Program

33. The Next Step…
But it’s not for everyone.

34. Remember, Most of Your
Customers…
• Do NOT have an email list
• Do NOT have a web site
• Do NOT buy ads
• You cannot treat them like every other
affiliate

35. What They DO Have…
• Facebook profile
• Twitter account
• LinkedIn profile
• Flickr
• Pinterest

36. Short Promos
• Sample short 140 character posts (twitter,
email and facebook status updates)

37. Graphics
• Graphics that get attention
(facebook, pinterest)

38. People LOVE Info-Graphics

39. Ramp it Up with Contests..
• Limited time contest for most referrals
• Give away prizes
• iPads, iPods, etc.

40. Take Care of Your Customers…
And They will Take Care of You!
Ryan Lee
www.ryanlee.com