Introduction To Inbound Marketing

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This presentation introduces inbound marketing - what it is, what it isn't, why you want to use it, and how you do it. It also shows a solid example that I currently use to get business.

Watch the webinar recording: http://thenonmarketer.com/introduction-to-inbound-marketing-video-and-slides/

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Introduction To Inbound Marketing

  1. 1. Introduction to Inbound Marketing thenonmarketer.com presented by: Robert Dempsey
  2. 2. Welcome! Robert Dempsey CEO & Founder Twitter: @rdempsey @thenonmarketer FB: robertdempsey LinkedIn: robertwdempsey
  3. 3. The Non Marketer http://thenonmarketer.com http://twitter.com/thenonmarketer
  4. 4. Asking Questions • Webinar chat • Twitter: @thenonmarketer
  5. 5. You Can Win!!!
  6. 6. Quick Poll
  7. 7. Agenda
  8. 8. Agenda • What • What it isnʼt • Why • How • Example • Q&A • Win stuff!
  9. 9. Agenda ‣What • What it isnʼt • Why • How • Example • Q&A • Win stuff!
  10. 10. Everyone’s Talking http://theconversationprism.com/
  11. 11. Inbound Marketing (IM) • Inbound marketing is a style of marketing that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "publish their way in" (via blogs etc.) in contrast to outbound marketing where they used to have to "buy their way in" (via paid advertisements). Next best action marketing can also be applied. • Traditional marketing (outbound marketing) is where companies focus on finding customers by advertising. This sense is related to intrusion marketing and Godin's term interruption marketing. http://en.wikipedia.org/wiki/Inbound_marketing
  12. 12. Major Goals • Getting found by customers • Building trust over time • Establishing authority and reputation
  13. 13. Agenda • What ‣What it isnʼt • Why • How • Example • Q&A • Win stuff!
  14. 14. What It Isn’t • One-way communication • Direct sales • Intrusive and interruptive
  15. 15. Agenda • What • What it isnʼt ‣Why • How • Example • Q&A • Win stuff!
  16. 16. Why Inbound • People hate advertising • Online research before buying • Recommendations from friends • Traditional is failing • Lower cost • Better targeting • Investment rather than ongoing expense
  17. 17. Agenda • What • What it isnʼt • Why ‣How • Example • Q&A • Win stuff!
  18. 18. The Full Picture
  19. 19. How I Roll
  20. 20. Example • Daily blog posts Twitter • Hold a monthly webinar Promote via the blog and social media • Capture emails on signups; some sign up for newsletter • Send follow-up email after webinar Webinar materials Poll
  21. 21. Spread the Love • Webinar materials - slides, video Video Blip.tv, Vimeo, Viddler Embed in a blog post Slides Slideshare Embed in blog post Additional resources Put them in the post too
  22. 22. Future Connections • Two options Add all attendees to a list and email about future webinars Only email newsletter subscribers • Iʼm testing
  23. 23. Agenda • What • What it isnʼt • Why • How • Example ‣Q&A • Win stuff!
  24. 24. Q&A • Webinar chat • Twitter: @thenonmarketer
  25. 25. Agenda • What • What it isnʼt • Why • How • Example • Q&A ‣Win stuff!
  26. 26. Pick Me Pick Me! thenonmarketer@adsdevshop.com
  27. 27. Thank You! The Non Marketer http://thenonmarketer.com Robert Dempsey CEO & Founder LinkedIn: robertwdempsey Twitter: @thenonmarketer, @rdempsey

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