its a online business plan written by adeel fida

2. LASBELA UNIVERSITY
OF
AGRICULTURE ,WATER AND MARINE
SCIENCES

3. Business Plan Name:
Online Balochi Handicrafts shopping
Name:
Adeel fida

4. INTRODUCTION
As we all are well aware that Baloch Handicraft are too much famous in all over
Pakistan including UAE, Oman, Iran, Qatar, Bahrain, These products are mostly
purchased and sale without any proper market. The business of Balochi
handicrafts are mostly made on the basis of personal contacts and relation, and
The lack of proper market could not improve the profitable business of Balochi
handicrafts.So we introduce an online retailer shops of handicraft products named
Balochi handicraft (BH) online shopping in which people will be able to purchase
handicrafts online. This will be more convenient for everybody because it will save
more time and money and the consumers would willingly purchase those
handicrafts.

5. Executive summary
Pakistan comprises of a large area with a land 796,095 Km square.
We are working on an online retail shop of handicraft products
named Balochi handicraft (BH) online shopping. This will make the
Balochi handicraft products accessible to online users. The rich
culture of Balochistan possesses a large variety of handicraft
products.

6. Industry Analysis
 Macro Environment:
 Basically our business intends to promote the Balochi culture in the Pakistan
as well as in Gulf countries where people through online shopping can easily
get access to the Balochi handcrafts goods such as ladies clothes, shoes,
and Chadors etc.
 Competitive rivalry:
 there are large number of firm operating in the industry. It will lead to cut
throat competition to expel the business by using low pricing strategy.
 Market segmentation:
 We are segmenting our customers on basis of geography, gender and
income levels. And Balochi handcrafts will be focusing on the women for
their purchase of Balochi clothes, shoes and Chadors etc. The female within
the age bracket of 16 to 30 years, which fall under the youth category will
be our target

7. Products Detail
The Balochi handcrafts (BH) will sell the women’s Balochi clothes, ladies Purse,
male and female shoes and many other product according to the market
demand.
(Ladies Clothes) (Ladies Sawvas) (Male Sawvas) (waist coat) (Ladies Purse)

8. Vision
After 10 years the Balochi handicraft (BH) online shopping will be able to
become the market leader in Handicraft business in Pakistan.
 Mission Statement
To promote the Balochi culture across Pakistan. And to be a innovative leader in
distribution of handicraft items and generate a fair return through continuous
growth and enhancement and to make global presence by providing authentic
and global quality products at reasonable price.

9. Objective and Goal
 To focus on designing new versions of hand crafts products.
 By 2017 to cover a sizeable portion of local market.
 We will maximize our profit.
 Promotion of cultural tradition and heritage.
 There should be more trade shows to facilitate.

10. Market Size:
We will initially target the major cities of Pakistan.
Office Equipment and Human Resource:
Initially we require certain things for the operation of our business. The
running of business operation we will use some equipment for the
business such as, 5 computer systems with internet, 10 clothes sewing
machinery for accomplishing of specific task, a bike need small works
and telephone, mobile for communication purpose We will hire 50
employees for our business.

11. Production Plan
 Complete Manufacturing:
Whole the manufacturing will be maintained by employees who will
work accomplishing specific task. They are well trained and well
experienced.
 Physical Plant:
Our production facility is situated in Turbat city. We cover 1020 square
feet area of the location.
 Suppliers of raw materials:
Mr. Ali Nawaz
(Shop B23 Allah Wala market Jinnah road Saddar Karachi)
Mr Javed Ahmed
(Shop A12 prince road near layaqt Bazar Quetta)

12. Operational plan
The product we will design and make through different stages of operation.
From cutting of clothes to packing of clothes, each step will be done in
production department.

13. Operational plan
 Order placement by customers:
Order placement by the customers through online, Such as websites,
telephones what’s app, and other social media, and also through those
sources the customer could place their order.
 Storage and Inventory Control:
We will take a small shop on rent near the production department where
we can keep our final products and raw materials.
 Technology utilization in Operations:
According to the company format the new technology will be utilized in
operation work . We have five sewing machine, a packing machine and a
labeling machine are required for operation work.

14. Market plan
Products detail:
Products Quality Style Size Services
1) Ladies clothes silka Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
2) Male and female shoes Leather Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
3) Male and female purse Leather Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
4) Male and female
chaddar
Shefffon/Polyester Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
5) Mobile Pouch Leather Customerize and Different
styles
Small, middle and large
size
Shop and home dlivery
service
6) waist coat Polyester Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
7) Design cover fellow Cotton Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
8) Design hand belt Cotton Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
9) Rest watch Leather Customize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
10) Design belt Leather Customerize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
11) Design key chan Leather/silk Customize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
12) Design Chaddar cotton Customize and
Different styles
Small, middle and large
size
Shop and home dlivery
service
13) Balochi design show
pices
Glasses/Wood Customize and
Different styles
Small, middle and large
size
Shop and home dlivery
service

15. Products Pricing list
Products Price
Ladies clothe per suit 25000 to 100000
Male and female shoes 1200 to 2000
Male and female purse 700 to 1800
Male and female chaddar 2000 to 23000
Mobile Pouch 400 to 1000
wais coat 3000 to 6000
Balochi design cover fellow 700 to 1500
Baloch design Oven 1500 to 3000
Balochi Sawvas shoes 1000 to 2000
Design belt 600 to 1000
Balochi key chain 300 to 600
Balochi Rest watch 500 to 1000
Balochi design show pices 5000 to 10000

16. Organization Plan
 Ownership:
 [[[
Online Balochi handicraft shopping is organized as partnership between
two partner Mr. Asad Baloch and Mr. Raheel Baloch. Who handle over
all business operation.
 Middle level Management team:
 Mr. Asad Baloh
The CEO of online Balochi handicrafts shopping.
 Mr. Hamza
Manage the Market and advertising of the products.
 Mr. Fasil
Manage the work and financial aspect.
 Mr. Shakeel
Operational process of the organization.
 Mr. Tameem nazir
Manage the clients and dealing with the supplier

17. Assessment of risk
 SWOT Analysis:
Strength, weaknesses, opportunities and threat analysis
of our business.
 Strength:
 workers availability
 Highly convenient
 Less time consuming
 Less energy efforts
 High quality

18. Assessment of risk
 Weaknesses:
 Obsolete of product during shipping
 Loss of product due to wrong address
 Product bad perception
 Late delivery
 Opportunities :
 A demand of art products in the country
 Increase in income of people
 Low labor cost
 Threats
 website hacking
 non availability of internet
 internet speed problem

19. Contingency Plan
 According to the company polices every business has alternative plan
and Online Balochi Handicrafts shopping (BH) also has an alternative
plan if our actual plan fails then we go for a contingency plan.
Uncertainly if our products sale go down or the products do not give
good sale then we have a contingency plan to run the business. The
plan is to give extra additional service such as 40% discount and other
offers such as buy one get one free. At an early stage we don’t focus
on profit, the company just focuses for stable standard in the market, for
a short time it will effect on the company financial position but we hope
that this plan will be a good decision for the company.

20. Financial Plan
(Income Statement )
1st Year 2nd Year 3rd Year
 Revenue
Sale 1600000 2000000 2300000
Other cost goods 300000 400000 550000
Gross Margin 1300000 1600000 1750000
 Expense
Pay roll ( Per month ) 96000 108000 120000
Marketing promotion 14400 17500 20000
Depreciation 15000 25000 33000
Delivery/Shippng cost 120000 150000 160000
Rent ( Per Month ) 480000 600000 720000
Utilities and net Telephones 168000 180000 200000
Fuel expense 43320 63500 690000
 Total operating expense 936720 604000 690000
BI and Tax 22700 26700 36700
EBITED 12000 24000 30000
Intense expenses 3600 6100 11000
 Net profit 324980 939200 527300

21. Balance Sheet
1st Year 2nd Year 3rd Year
 Assets
 Current assets
Cash 200000 500000 800000
Inventory 1368000 1470000 1550000
Other current assets 300000 350000 410000
Total current assets 1868000 2320000 15550000
 Long Term Assets
Accumulate depreciation 200000 43000 66000
long term assets 580000 557000 534000
Total long term assets 2448000 2877000 3294000
 Liabilities and Capital
 Current Liabilities
Account payable 0 0 0
Note payable 0 0 0
Other current Liabilities 0 0 0
Total current Liabilities 0 0 0
Capital (Asad) 1224000 1275000 2300000
Capital (Raheel) 1224000 1275000 2300000
Retained earning _______ 327000 244000
Total capital 2448000 2877000 3294000
 Total Liability and Capital 2448000 2877000 3294000

22. Break-even Analysis:
 Our break even analysis is based on running cost , the costs we
incur to keep the business running not on the theoretical fixed cost
that could be relevant only if we were closing fixed cost including
the play role rent utilities and marketing costs.