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Business Plan 
22/7/2014 
Ombre Effect
The purpose of Ombre Effect 
To introduce the customers with our 
fashionable and creatively designed products.
Management Team
Visions 
To be one of the leading trend setters through 
developing creative designs for our customers. 
Missions 
To provide a high quality, coloured-tone trendy 
products to our customers by fulfilling their 
needs and delivering best customer experience 
through promotions
Objectives / Goals 
• 
We have laid out several principles to provide guidance for 
the business to achieve the future goals. Here are the 
following principles: 
• To furnish ever-changing wants and needs of our customers 
with innovative products. 
• To expand the business to increase sales and strengthen 
our position in the market. 
• To meet the customers’ expectations by providing 
affordable and attractive products. 
• To provide the best customer services the cherish the 
customers.
Strengths, Weakness, Opportunities 
and Threats (SWOTs)
REVENUE SOURCES 
Clothing’s Price (RM) 
Dresses 50-110 
Shorts/Pants 45-65 
Sweatshirts 65-95 
T-Shirts 50-65 
Swim wears 30-60 
Unisex outfits 50-80
Shoes Price (RM) 
Sneakers 45-70 
Canvas flats 50-75 
Crocs 20
Beauty products Price (RM) 
Hair spray (multiple colours) 30-65 
Hair cream (moisturizer effect) 30-50 
Chalk colours 25-40 
Nail polish (multiple colours) 35 
Nail polish remover 20
MARKETING PLAN 
Competitors 
Zara 
DOROTHY 
PERKINS 
VINCCI 
& 
PADINI
Sales Strategy 
MEMBERSHIP 
CARD 
SEASONAL 
PROMOTION 
CATALOGS 
MARKETING 
MOBILE 
PHONE 
SOCIAL 
MEDIA 
APPLICATION
Operation Plan 
• Location: Bangsar, Block A1, Lot Number 10, 
Kuala Lumpur.
Production 
• a simple process alteration, dyed or both 
• get out supply of good quality plain clothes 
and canvas shoes from China. 
• products such as nail polishes and shoes will 
be order from China and Korea.
Financial Plan 
Expenditures 
Items: RM 
License and permit 5,500 
Insurance 3,500 
Legal fees 3,000 
Grand opening 6,000 
Rental 15,000 
Renovation 6,000 
Advertising 16,000 
Supplies 
 Beauty products 
 Shoes 
 Clothing 12,000 
Other expenses 3,000 
Pre-opening salary 10,000 
Total start-up costs 80,000
Assets 
Items: RM 
Cash 15,000 
Equipment 5,000 
Start-up Inventory 10,000 
Office equipment and Furniture 8,000 
Total start-up asset 38,000 
Total start up cost is RM118,000
Ombre Effect Business Plan Fashion Trendsetter

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Ombre Effect Business Plan Fashion Trendsetter

  • 1. Business Plan 22/7/2014 Ombre Effect
  • 2. The purpose of Ombre Effect To introduce the customers with our fashionable and creatively designed products.
  • 4. Visions To be one of the leading trend setters through developing creative designs for our customers. Missions To provide a high quality, coloured-tone trendy products to our customers by fulfilling their needs and delivering best customer experience through promotions
  • 5. Objectives / Goals • We have laid out several principles to provide guidance for the business to achieve the future goals. Here are the following principles: • To furnish ever-changing wants and needs of our customers with innovative products. • To expand the business to increase sales and strengthen our position in the market. • To meet the customers’ expectations by providing affordable and attractive products. • To provide the best customer services the cherish the customers.
  • 7. REVENUE SOURCES Clothing’s Price (RM) Dresses 50-110 Shorts/Pants 45-65 Sweatshirts 65-95 T-Shirts 50-65 Swim wears 30-60 Unisex outfits 50-80
  • 8.
  • 9. Shoes Price (RM) Sneakers 45-70 Canvas flats 50-75 Crocs 20
  • 10.
  • 11. Beauty products Price (RM) Hair spray (multiple colours) 30-65 Hair cream (moisturizer effect) 30-50 Chalk colours 25-40 Nail polish (multiple colours) 35 Nail polish remover 20
  • 12.
  • 13. MARKETING PLAN Competitors Zara DOROTHY PERKINS VINCCI & PADINI
  • 14. Sales Strategy MEMBERSHIP CARD SEASONAL PROMOTION CATALOGS MARKETING MOBILE PHONE SOCIAL MEDIA APPLICATION
  • 15. Operation Plan • Location: Bangsar, Block A1, Lot Number 10, Kuala Lumpur.
  • 16. Production • a simple process alteration, dyed or both • get out supply of good quality plain clothes and canvas shoes from China. • products such as nail polishes and shoes will be order from China and Korea.
  • 17. Financial Plan Expenditures Items: RM License and permit 5,500 Insurance 3,500 Legal fees 3,000 Grand opening 6,000 Rental 15,000 Renovation 6,000 Advertising 16,000 Supplies  Beauty products  Shoes  Clothing 12,000 Other expenses 3,000 Pre-opening salary 10,000 Total start-up costs 80,000
  • 18. Assets Items: RM Cash 15,000 Equipment 5,000 Start-up Inventory 10,000 Office equipment and Furniture 8,000 Total start-up asset 38,000 Total start up cost is RM118,000