By sharing engaging content and promoting products and services on social media, businesses can drive traffic to their website and increase conversions. Social media platforms serve as a gateway for customers to discover and explore businesses' offerings.

1. The Role of Social
Media Marketing in
Digital Marketing
H T T P S : / / W W W . H I R E S E O C O N S U L T A N T S . C O M /
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2. Brand
Awareness
01
Social media platforms provide
businesses with a powerful channel to
increase brand visibility and reach a
larger audience. By creating compelling
content and engaging with users,
businesses can raise awareness about
their brand and products/services.y.

3. Customer
Engagement
03
Social media allows businesses to engage
directly with their audience in real-time.
Through comments, messages, and posts,
businesses can build relationships with
customers,

4. 02
54%
of social
browsers use
social media to
research
products.
71%
of consumers are
more likely to
make a purchase
based on social
media referrals.
47%
of Social media
influences the
buying
decisions of
Americans.
the figures

5. 04
Targeted
Advertising
Social media platforms offer
sophisticated targeting options
that allow businesses to reach
specific demographics, interests,
and behaviors.

6. 05
Social media can be used to drive traffic to a business's
website or landing pages. By sharing links to content,
promotions, or products/services, businesses can attract
users to their website and encourage them to take action.
Driving
Website
Traffic

7. 06
Social media provides businesses with valuable
feedback and insights from customers. By
monitoring comments, reviews, and
conversations, businesses can gain a better
understanding of customer preferences,
opinions.
Customer
Feedback
and Insights

8. 07
social media marketing offers
businesses a wide range of
benefits, from increasing brand
awareness and driving
engagement to generating leads
and boosting sales.

9. S O C I A L M E D I A F O R S M A L L B U S I N E S S E S / W H Y U S E S O C I A L M E D I A
08
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