2. The Problem We Want to Tackle:
• Revival of Languishing HandiCrafts & Handloom of Bengal,INDIA .
• Facilitating livelihood for rural artisans with a holistic approach, which includes
capacity building and sustainable development concepts.
• Health and Proper Sanitation of the Artisan & their family.
• Basic Education and Market know how to avoid “MiddleMan “ interference and exploitation.
3. The Solution We Came Up With
Sales of handicrafts & handlooms ensures preservation at first place and continuation of the
perishing Artwork at the second place and that too without affecting their nativity.
Revival of Languishing Craft & Facilitating market through eCommerce & Retail Sale.
We plan Construction of Work shed for poor & needy artisan of Bankura Birbhum District for all
weather Production of handloom weaving,Kantha Stitching and Dokra Artwork thus ensuring
year round production .
Appropriate transfer of Skill and Intangible Culture through Workshops and Training of Young
Artisans by the Elder Artisans
We are promoting large domain of artisans and their artwork, across West Bengal, India to the
global audience through our social network presence. Our online collection of handicrafts has
increased with growing time from teracotta , dokra, Batik Printing to Kantha stitch and have
been appreciated by International and National Buyers for genuine & authentic Artwork and
Skill involvement.
4. Why This Solution is Unique
rangamaati.com is the online shopping portal of rangamaati handicrafts Pvt Ltd, an
organization dedicated towards promoting and empowering rural craftsmen of Bengal by
providing an ecommerce platform for their Handicrafts, Art and Folk Culture thus ushering a
positive change in their living condition and to sustain their livelihood. It is One of the very first
kind completely dedicated towards the handicrafts, handloom & ecotourism of Bengal under
one roof thus providing a window towards Bengal’s tangible and intangible culture & heritage to
both National & International Artlovers,Tourists and Collectors across the World .
Who else is working in this space and how is what you are doing unique?
Biswa Bangla,Bandhan Creations,FabIndia,HaateNataate to name a few are doing the same work
through their Brick & Mortar retail Stores however they are selling handicrafts & handloom
only.rangamaati.com would provide opportunity to Art lovers Worldwide to extend Support
towards the handicrafts & handloom Artisans of Bengal through buying Online their indigenous
artwork ,hand-woven products. For tourists and those who want to explore Bengal’s Natural
Scenic Beauty could discover and book great home stays as would be made available within
some culturally diversified locations of Bengal. The Data Archive section would act as a
knowledge base for anyone who would want to know about the diversified culture and rich
heritage of Bengal through Video, Audio & various research documents & blogs as submitted by
research Students of Bengal .
5. Why We’re the Best People to Tackle It
I am dynamic professional ever eager to take up new challenges and ride through it.Result oriented
with an established track record of creating and delivering ecommerce solutions that met objectives
tied to business .
My passion for Art and their revival is the driving force behind the project rangamaati and revival of
generations old Art & Skills has been the priority and primary aspect which profit earning as secondary
objective has established rangamaati as a Standard brand and fair Trading organization
Around 14 years of progressive ecommerce and online data management experience would allow in
depth understanding & implementation of strategies .
Efficient communicator with ability to facilitate across functional organizations and regions.
My Exposure to international and domestic Clients across (US / EUROPE and APAC) would allow
easy interaction and Cultural Information exchange thus creating a Customer Base across Globe loving
Indian Artwork and wanting to own one.
Strong experience in people and Process Management. • Being Six Sigma green Belt certified wold
allow a better understanding of Quality/compliance Management thus leading the TEAM and
organization in right direction
7. Our Plan to Become Financially Sustainable
Private Fundraising.
Crowd Funding.
Small Medium Scale State Government Loan.
8. Our Plan to Scale
We have plans to unite communities on basis of Artwork as practised over the location where
the artform took birth,flourished and sadly declining---hunger is more stronger than religion
,caste creed and differences of Opinion...so we need work as a team if we have to change the
living & socio-economic conditions for the kaarigaars of Bengal,India...
we have plans to build small clusters headed by an experienced kaarigaars among the group of
kaarigaars and bring a touch of modern designs and create utility based artwork and as far as
handlooms concerned new designs ,more Eco friendly fabrics is the new thought to work upon
breaking the fixed mind set about Bengal’s handloom taant ,cotton and khadi weaved saree and
dress materials is the only way towards mass acceptance of the handicrafts & handloom thus
paving path towards revival of these artworks.
Diversification of artwork over to different medium is the only way we could compete with
Machine made cheap handicrafts decor and synthetic fabrics...we plan to involve the artisan in
the R&D and trying out possibilities ...just like any experiment it involves a lot of cost
...unfortunately though we have the plans and thoughts in the pipeline yet execution could only
be possible with in flow of cash and funds..
9. Our Next Steps!
Funds & Grant will be utilized on three major heads - publicity for online store,as online
sales is our only major source for retailing, awareness about our online store has to be
worked upon working actively with B2B and B2C sites. Various media like print,
electronic, brochures, visiting cards letterheads with our logo,safe eco friendly packaging
boxes with our logo need to be actively used at least for one year of start so that people
becomes aware about us our vision,mission and handicraft items across West Bengal we
have to offer .
We would be working with Google and various other Search Engines across Internet
towards enhancing the page listing & rank thus increasing the hits on our website which
we plan to technically shift from Static one to fully functional eCommerce Site.
Promotion and Advertisements of our products and services would be done through
Facebook page promotion,a paid service to make our social presence stronger,to make a
professional presence in the Social media like LinkedIn we would be acquiring
professional paid services from LinkedIn. Capturing the essence of West Bengal Cultural
roots, craftsmanship and cottage industry along with empowering of artisans cluster
across West Bengal has been of prime importance for us and I see rangamaati evolving
over time taking new paths ,creating new responsibilities and forcing us along to learn
and evolve in the due course.
10. Our Next Steps!
Funds & Grant will be utilized on three major heads - publicity for online store,as online
sales is our only major source for retailing, awareness about our online store has to be
worked upon working actively with B2B and B2C sites. Various media like print,
electronic, brochures, visiting cards letterheads with our logo,safe eco friendly packaging
boxes with our logo need to be actively used at least for one year of start so that people
becomes aware about us our vision,mission and handicraft items across West Bengal we
have to offer .
We would be working with Google and various other Search Engines across Internet
towards enhancing the page listing & rank thus increasing the hits on our website which
we plan to technically shift from Static one to fully functional eCommerce Site.
Promotion and Advertisements of our products and services would be done through
Facebook page promotion,a paid service to make our social presence stronger,to make a
professional presence in the Social media like LinkedIn we would be acquiring
professional paid services from LinkedIn. Capturing the essence of West Bengal Cultural
roots, craftsmanship and cottage industry along with empowering of artisans cluster
across West Bengal has been of prime importance for us and I see rangamaati evolving
over time taking new paths ,creating new responsibilities and forcing us along to learn
and evolve in the due course.
