Digital Dealer 11 presentation entitled: Engaged presented by Todd Smith CEO of ActivEngage. Learn powerful techniques to increase conversion on your website.
59. Todd L Smith Chief Executive Officer ActivEngage 800-441-7779 todd@activengage.com Twitter.com/activengage
Editor's Notes
Generate more likes to your page through SMS messaging
For me in came in 2006 while I was running my Chevrolet dealership in NJI was great at driving traffic to my website but my conversion rates just weren’t what I wanted
4000 monthly visitors5% total conversion on the site
10,320 People
9 tests were completed
10,320 People333 Per Day
9% Conversion increase300% Traffic Increase
Template websites are killing conversion rates in our industry We are satisfied with substandard resultsUsing the website in the box will give you only so much leverage and potential conversion with site visitors
All dealerships website virtually look the sameWe copy our competitors or websites we like without any statistical facts as to whether the websites convert leads or not
A video is 53X more likely to get a Page One ranking because there is less competition
Local small dealer used a video to place on the top 5 organic listings on a national search with 3 million sites competing
6 seconds or less9 minutes or more80% of chat lead to a 3 point lead Name, email, phoneOver 90% of chat convert to 2 point lead
Three key areas of data tracking and management
Engagement data helps us determine what engages the shopper to take action
Learning which pages are critical to success and which pages consumers will click onto
There is good and bad exits from your website the key is to identify which is whichLeaving from a form page is a bad exitLeaving from a web search for Infinity speakers is a good exit