Real Estate Blogging Tips to Generate Business With Amy Chorew Amy@AmyChorew.com Blog: AmyChorew.com Web: Smminstitute.com Coaching: TechByte.com www.amychorew.com/handout
Blogging is mainstream www.realtor.org - ebooks
What is a Blog? Definition: A blog is a website with regular entries. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Blogs have passed Tipping Point Nearly two-thirds of all REALTORS® reported having a website, one in ten members reported having a real estate blog, and more than half of members are using social media.
Finding Your Niche Who is your target audience? What are their interests? What kind of personality do you want to convey? What type of writing feels most comfortable to you (casual, formal, humorous)
Types of Blogs National Blogs Group Blogs Local Blogs “Hyper Local” Blogs Photo Blogs
Considerations Blog Cost of Blog Ease of use Modification Before you Start to Blog Which Blog Platform Should I use? Should I use a free one or hosted blog on my own Domain? Which Blog Platform is best?
Simple and Free ActiveRain.com Trulia.com Realtor.om
YourBlog.Wordpress.com Set up takes one minute
Wordpress.org Free Download Install yourself Host on a web server Highly customizable with lots of Real Estate Plugins
Hosted Blogging Platforms WORDPRESS.COM Platform, Domain Name & Hosting for Free WORDPRESS.Org Platform for Free Pay for hosting and domain name
Naming your blog Blog name sets the tone PhoenixRealEstateGuy.com theMortgageReports.com BlogbytheBay.com Miamism.com Should be consistent with your branding Descriptive names can help visibility in online searches
Choose a name/platform www.centralctrealestate.wordpress.com Or Use Wordpress.org Upload it as a page on your existing web site. Example: www.blog.centralctrealestate.com Buy a Domain Name Example: www.centralctrealestate.com
WordPress Plug ins Akismet: This helps filter the spam articles from the non-spam ones. All in one SEO pack: This plugin uses the best of the search engines' algorithms to give the best relevant search results. WP Backup: This is one plugin which helps you keep a virtual backup of your WordPress submissions.
Blogging Tools Microsoft Writer – download.live.com/writer ScribeFire – www.scribefire.com Zemanta – www.zemanta.com HouseLogic – Free Content from NAR