• Save
Blogging 101
Upcoming SlideShare
Loading in...5
×
 

Blogging 101

on

  • 2,391 views

Simple presentation on how to get started on blogging.

Simple presentation on how to get started on blogging.

Statistics

Views

Total Views
2,391
Views on SlideShare
2,391
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • What is Web 2.0 and how do Blogs fit in?The introduction of Web 2.0 is changing our industry as the web becomes our platform. Wikipedia defines - Web 2.0 Web-based services including: social networking sites (Blogs), Wikis, and communication tools (Pod Casts) and they all emphasize online collaboration and sharing among users.  It is not a software or a hardware, but the ability for anyone to create content on the web to communicate with their niche. You can become a friend who recommends products and services that solve problems. Some of the tools that can help you provide this information depends on your adaptability to technology and your willingness to use them.
  • Blogs have passed the tipping point – But there is still room in the real estate world.
  • The use of blogs has steadily increased as a marketing tool for real estate agents. One in ten members reported having a real estate blog. In 2009, 7 percent of members reported having a blog. Among REALTORS®, blogs are most common among those aged 29, and nearly one in five members in this age group have a blog.
  • Blogs focus on regularly updated content to bring readers back and to engage them in conversation.
  • High HurdlesLarge time investmentResults are not immediateOpen yourself up to criticismFear of public writing or looking sillyBlogger’s block
  • There are hurdles in everything we do. There Ask the class: How many of you have a farm? How many of you got a client from your farm the first time you sent a mailer? It generally takes two years to establish a farm. Don’t expect overnight results. It takes time to establish yourself, just as
  • Blogs differ from traditional websites in that content is far more important than a shiny appearance.Focus on the content, not the platform. It doesn’t matter how perfect your blog looks if there is no content.
  • With that said, you still need a platform to place your content on. This graph shows of the top 2500 blogs out there, what platforms are they using. You can see a large number of them, 869, are on wordpress, 662 on blogger, and over 500 on unspecified platforms. Many gurus will tell you that Wordpress is the “Ideal” platform because it is so customizable, but in reality, there is no universally “perfect” blogging platform. Finding the perfect blogging platform is like buying shoes. The perfect shoe for you is very different than the perfect shoe for me. You may have wide feet, I have narrow heels. If you are brand new to blogging, get a free one first. Test it out. Play around and write a few posts before you announce it to the world.
  • EXERCISE
  • Choosing a blogging Platform.Probably the most important thing to do when starting the process of choosing a blog platform is to consider your aspirations for your blog. Of course complete first timers might struggle a little with seeing the future of their blogging, but to the best of your ability attempt to answer some of these questions: Is blogging something I see myself doing long term? What will the main purpose of my blog be? Is my blogging more of a hobby or does it have some professional application? Do I foresee putting ads on my blog? Different blogging platforms offer different levels of service. Some like Blogger.com and WordPress.com offer both the platform, domain name and hosting for free. Others like Wordpress.org (note this is different to WordPress.com) offer the platform for free but you then need to find and pay for your own hosting and domain name. Others still, like MovableType charge for a license for the platform (depending how many blogs you have and whether they will have a commercial, personal, educational or not-for-profit use - they do also have a free version) and then you need to arrange and pay for your own domain name and hosting.
  • Choosing a blogging Platform.Probably the most important thing to do when starting the process of choosing a blog platform is to consider your aspirations for your blog. Of course complete first timers might struggle a little with seeing the future of their blogging, but to the best of your ability attempt to answer some of these questions: Is blogging something I see myself doing long term? What will the main purpose of my blog be? Is my blogging more of a hobby or does it have some professional application? Do I foresee putting ads on my blog? Different blogging platforms offer different levels of service. Some like Blogger.com and WordPress.com offer both the platform, domain name and hosting for free. Others like Wordpress.org (note this is different to WordPress.com) offer the platform for free but you then need to find and pay for your own hosting and domain name. Others still, like MovableType charge for a license for the platform (depending how many blogs you have and whether they will have a commercial, personal, educational or not-for-profit use - they do also have a free version) and then you need to arrange and pay for your own domain name and hosting.
  • Laying out Your Posts -How to create a consistent look to your posts and therefore your Blog Use Smart Post Titles----Use a post title that will entice readers, but that also uses words descriptive of the content in the post, and uses words that you'd like to rank for in the search engines.  Be careful not to "keyword stuff" - using words just for the sake of using them.  Post titles should be appealing to readers first, and in a natural speaking language.  If you can work in words that you'd like to rank for, all the better.Use Keywords within the Post----Using a natural speaking language, work in the words for which you'd like to rank in search engines within the body of your post.  This can be done in subtle ways to avoid appearing spammy or using keyword stuffing.  For example, instead of using the word "it" or other pronouns, use an actual reference to the item or concept.Use Smart post URLs---Many blog platforms allow you to specify the format of the post URL - and the post URL does not necessarily have to match the title of the post, you can often customize it.  If your blogging platform allows such customization, you can use several techniques to optimize your post links for search engines, including inserting keywords into your post URLs, including category or tag names that might be keyword rich, and removing small linking words such as "is," "the," and "and" which may not be used by search engines.Use Descriptive Image Names---Digital cameras tend to give our images random names that do not appeal to search engines.  Name the images that you use on your site something descriptive.  Not only will that help disabled people using browsers that read to them, but it will let search engines better know what your site is about, especially if you fill out the "alt" and "title" tags of images when you upload them to your blog.  This is another good unobtrusive place to use relevant keywords.Use Descriptive Text Links---If you're linking to another site, to your home page, to another page in your site, or any other text link in general, use descriptive words on that link instead of saying "click here."  Use words that describe the link - if you're linking to your home page, use good descriptive keywords for that site in the link text.  If you're linking to another page in your site, describe the relevant content on that site in the link.  Avoid links that say things like "read more" as those are neither descriptive nor helpful for search engines. Use Smart Category Names---- Every time you produce a piece of content, you should assign it to a category.  Some blogging platforms call them tags or labels.  Not only does categorizing each piece of content help users better navigate through your content - help them find the information most relevant to them quickly and easily - category names are a good place to be descriptive and use keywords for which you'd like to rank in the search engines.  Instead of being vague and grouping large amounts of information in very few categories, use specific category names and assign each piece of content to the category most relevant to that information. Prepare your Blog so it can be found SIX SIMPLE SEO TIPSSmart Post TitlesKeywords within the postSmart Post URLsDescriptive Image NamesDescriptive Text LinksSmart Category Names
  • If you get stuck, there are many resources for blogger’s block that are listed in your workbook or available in the member’s only section of our website.
  • Blog posts don’t necessarily have to be text-based. You can create a video on YouTube, Seesmic or 12Seconds.tv and post it to your blog. You can take a picture that you find interesting or relevant and post it with a short comment. A thought-provoking question for your readers with an appropriate graphic. Post a poll or a survey Re-Blog using Zemanta or discuss a quote from another blog using scribe fire GREAT EXAMPLE IS GARY VANDERCHUK
  • LIVE BLOG POST CREATION IN WORDPRESS.COM
  • Zemanta is a tool that looks over your shoulder while you blog and gives you tips and advice, suggests related content and pictures and makes sure your posts get promoted as they deserve to be. We at Zemanta are thinking hard to help make blogging easier for you. We’re engineering better creative tools to help you get the most out of your blogging time.

Blogging 101 Blogging 101 Presentation Transcript

  • Real Estate Blogging Tips to Generate Business
    With Amy Chorew
    Amy@AmyChorew.com
    Blog: AmyChorew.com
    Web: Smminstitute.com
    Coaching: TechByte.com
    www.amychorew.com/handout
  • Blogging is mainstream
    www.realtor.org - ebooks
  • What is a Blog?
    Definition: A blog is a website with regular entries. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
  • Blogs have passed Tipping Point
    Nearly two-thirds of all REALTORS® reported having a website, one in ten members reported having a real estate blog, and more than half of members are using social media.
  • Types of Blogs
    Written Blog
    Photo Blog
    Video Blog
    Facebook Business Page
  • Types of Blogs
    Websites are static.
    Blogs are dynamic.
  • High Hurdles
    Large time investment
    Results are not immediate
    Open yourself up to criticism
    Fear of public writing or looking silly
    Blogger’s block
  • Get New Clients
    Keep Existing Clients
    Establish Expertise
    Exert Influence
    Make more money!
    High Rewards
  • Content Over Appearance
  • Top 2500 Blogs by Platform
  • Create a Blog worth visiting
  • Finding Your Niche
    Who is your target audience?
    What are their interests?
    What kind of personality do you want to convey?
    What type of writing feels most comfortable to you (casual, formal, humorous)
  • Types of Blogs
    National Blogs
    Group Blogs
    Local Blogs
    “Hyper Local” Blogs
    Photo Blogs
  • National Blog
  • Group Real Estate Blog
  • LocalBlog
  • Hyper Local Blog
  • Photo Blog
  • Microblog
  • Considerations
    Blog
    Cost of Blog
    Ease of use
    Modification
    Before you Start to Blog
    Which Blog Platform Should I use?
    Should I use a free one or hosted blog on my own Domain?
    Which Blog Platform is best?
  • Simple and Free
    ActiveRain.com
    Trulia.com
    Realtor.om
  • Which Blog Platform
  • Wordpress.com
    Free
    Already installed
    Already hosted
    Easily Transferable
  • YourBlog.Wordpress.com
    Set up takes one minute
  • Wordpress.org
    Free Download
    Install yourself
    Host on a
    web server
    Highly customizable with lots of Real Estate Plugins
  • Hosted Blogging Platforms
    WORDPRESS.COM
    Platform, Domain Name & Hosting for Free
    WORDPRESS.Org
    Platform for Free
    Pay for hosting and domain name
  • Naming your blog
    Blog name sets the tone
    PhoenixRealEstateGuy.com
    theMortgageReports.com
    BlogbytheBay.com
    Miamism.com
    Should be consistent with your branding
    Descriptive names can help visibility in online searches
  • Choose a name/platform
    www.centralctrealestate.wordpress.com
    Or Use Wordpress.org
    Upload it as a page on your existing web site.
    Example: www.blog.centralctrealestate.com
    Buy a Domain Name
    Example: www.centralctrealestate.com
  • 30
  • 31
  • Wordpress.org/extend/themes
  • Finding Things to Blog About
  • Blogging Isn’t Just Writing
  • We don’t read pages. We scan them
    Posting Content
  • Posting Content
    Write Scannable Content
    400-800 words
  • Article Ideas
    Carry Notebook
    Folder of Fodder
    On Computer
    Phone
    Digg.com
    http://freekeywords.wordtracker.com
  • Some ideas
    Photo Friday
    Mortgage Update
    Local Market Updates
    New Businesses
    In the News
    Properties
    Weekend Updates
  • Creating a Blogging Plan
    Blog at least once a week
    Use a guest blogger
    Plan regular features
    Add photos & video for interest
    Carry a camera everywhere
  • Outsourcing Content
    You can hire people to write on your behalf 
    Blog content providers
    Assistants or team members
    Service partners
    People of note in your community with compatible interest 
  • http://members.houselogic.com
  • Bloggers to read
  • Creating a blog post
  • If you can use word . . .
  • Posting Content
    Text
    Links
    Images
    Videos
    Surveys
    Lists
  • Titles
    Short is Sexy
    Focus on the benefit
    Learn to find good key words
    Scan digg.com for good articles and titles
  • Links
    Blogs are:
    • Dynamic
    • A conversation
    • An opinion
    • Searchable by Google
    Add your Title
    Edit the Permalink for the title
    It is easy to add text and lists
    Highlight text
    Click on Bulleted lists
  • Links
  • Using Images
    Text
    Links
    Lists
    Images
    Videos
    Document
  • Royalty Free Photos
    IStockPhoto.com $$
    Archive.org
    Flickr.com
    SXC.hu
  • Adding a photo
  • Image SEO
  • Sharing Videos
  • Posting Videos
    Videos
    From Sites
    Create your Own
  • Embed Code
  • Take a Screen Shot
  • Organizing
    Categories
    Tags
    SEO
  • Tags, SEO, Categories
  • Promoting your Blog
  • Getting Your Blog Found
    Word of mouth
    Print advertising
    Social Media such as Facebook or Twitter
    Links from other bloggers and new sources
    Search Engines
  • How are they read?
    65
  • Make it Easy
    Syndicating
    Feedburner.google.com
    Feedblitz.com
    Bookmarking
    Addthis.com
    Tweetmeme
    Google Buzz
  • www.addthis.com
  • www.addthis.com/bookmark.php
  • WordPress Plug ins
    Akismet: This helps filter the spam articles from the non-spam ones.
    All in one SEO pack: This plugin uses the best of the search engines' algorithms to give the best relevant search results.
    WP Backup: This is one plugin which helps you keep a virtual backup of your WordPress submissions.
  • Blogging Tools
    Microsoft Writer – download.live.com/writer
    ScribeFire – www.scribefire.com
    Zemanta – www.zemanta.com
    HouseLogic – Free Content from NAR
  • ScribeFire
  • Free subscription to my
    monthly enewsletter
    Visit:
    www.thetechbyte.com