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Real Estate Blogging Tips to Generate Business With Amy Chorew Amy@AmyChorew.com Blog: AmyChorew.com Web: Smminstitute.com Coaching: TechByte.com www.amychorew.com/handout
Blogging is mainstream www.realtor.org - ebooks
What is a Blog? Definition: A blog is a website with regular entries. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Blogs have passed Tipping Point Nearly two-thirds of all REALTORS® reported having a website, one in ten members reported having a real estate blog, and more than half of members are using social media.
Types of Blogs Written Blog Photo Blog Video Blog Facebook Business Page
Types of Blogs Websites are static. Blogs are dynamic.
High Hurdles Large time investment Results are not immediate Open yourself up to criticism Fear of public writing or looking silly Blogger’s block
Get New Clients Keep Existing Clients Establish Expertise Exert Influence Make more money! High Rewards
Content Over Appearance
Top 2500 Blogs by Platform
Create a Blog worth visiting
Finding Your Niche Who is your target audience? What are their interests? What kind of personality do you want to convey? What type of writing feels most comfortable to you (casual, formal, humorous)
Types of Blogs National Blogs Group Blogs Local Blogs “Hyper Local” Blogs Photo Blogs
Group Real Estate Blog
Hyper Local Blog
Considerations Blog Cost of Blog Ease of use Modification Before you Start to Blog Which Blog Platform Should I use? Should I use a free one or hosted blog on my own Domain? Which Blog Platform is best?
Simple and Free ActiveRain.com Trulia.com Realtor.om
YourBlog.Wordpress.com Set up takes one minute
Wordpress.org Free Download Install yourself Host on a web server Highly customizable with lots of Real Estate Plugins
Hosted Blogging Platforms WORDPRESS.COM Platform, Domain Name & Hosting for Free WORDPRESS.Org Platform for Free Pay for hosting and domain name
Naming your blog Blog name sets the tone PhoenixRealEstateGuy.com theMortgageReports.com BlogbytheBay.com Miamism.com Should be consistent with your branding Descriptive names can help visibility in online searches
Choose a name/platform www.centralctrealestate.wordpress.com Or Use Wordpress.org Upload it as a page on your existing web site. Example: www.blog.centralctrealestate.com Buy a Domain Name Example: www.centralctrealestate.com
Finding Things to Blog About
Blogging Isn’t Just Writing
We don’t read pages. We scan them Posting Content
Posting Content Write Scannable Content 400-800 words
Article Ideas Carry Notebook Folder of Fodder On Computer Phone Digg.com http://freekeywords.wordtracker.com
Some ideas Photo Friday Mortgage Update Local Market Updates New Businesses In the News Properties Weekend Updates
Creating a Blogging Plan Blog at least once a week Use a guest blogger Plan regular features Add photos & video for interest Carry a camera everywhere
Outsourcing Content You can hire people to write on your behalf Blog content providers Assistants or team members Service partners People of note in your community with compatible interest
Bloggers to read
Creating a blog post
If you can use word . . .
Posting Content Text Links Images Videos Surveys Lists
Titles Short is Sexy Focus on the benefit Learn to find good key words Scan digg.com for good articles and titles
Links Blogs are:
Searchable by Google
Add your Title Edit the Permalink for the title It is easy to add text and lists Highlight text Click on Bulleted lists
Using Images Text Links Lists Images Videos Document
Posting Videos Videos From Sites Create your Own
Take a Screen Shot
Organizing Categories Tags SEO
Tags, SEO, Categories
Promoting your Blog
Getting Your Blog Found Word of mouth Print advertising Social Media such as Facebook or Twitter Links from other bloggers and new sources Search Engines
How are they read? 65
Make it Easy Syndicating Feedburner.google.com Feedblitz.com Bookmarking Addthis.com Tweetmeme Google Buzz
WordPress Plug ins Akismet: This helps filter the spam articles from the non-spam ones. All in one SEO pack: This plugin uses the best of the search engines' algorithms to give the best relevant search results. WP Backup: This is one plugin which helps you keep a virtual backup of your WordPress submissions.
Blogging Tools Microsoft Writer – download.live.com/writer ScribeFire – www.scribefire.com Zemanta – www.zemanta.com HouseLogic – Free Content from NAR
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