Corporate blogging

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For week two of our class: blogging.

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  • Go over adding feeds to mail app, then google reader\nshow how to organize\nshow how to add rss feed for a search term (good for bus. to track keywords)\n
  • Go over adding feeds to mail app, then google reader\nshow how to organize\nshow how to add rss feed for a search term (good for bus. to track keywords)\n
  • Go over adding feeds to mail app, then google reader\nshow how to organize\nshow how to add rss feed for a search term (good for bus. to track keywords)\n
  • Go over adding feeds to mail app, then google reader\nshow how to organize\nshow how to add rss feed for a search term (good for bus. to track keywords)\n
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  • Google: insights from different parts of the company\nLinkedIn: latest industry news (linked in today app)\nElance: highlight success stories and clients\nEbay: Connecting with users; the “social media seller” program\nAmazon: Information from editors in every product category - feedback from users\nCisco: landing page for multiple blogs\nDell: landing page for multiple blogs\nPlaystation: users can vote on ideas\nDisney: behind the scenes\nGM: Niche focus\nEVernote: Multimedia, organization\nFlickr: highlight community\nO’Reilly: showing off your team, each experts\n\n\n
  • Corporate blogging

    1. 1. Corporate Blogging Instructor: Andrew Minh andrew.minh@iscom.me
    2. 2. What is a blog?• CMS (Content Management System)
    3. 3. What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data
    4. 4. What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.)
    5. 5. What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data
    6. 6. What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data •Reduce repetitive duplicate input
    7. 7. What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data •Reduce repetitive duplicate input •Improve the ease of report writing
    8. 8. What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data •Reduce repetitive duplicate input •Improve the ease of report writing •Improve communication between users (source: wikipedia.org)
    9. 9. A (very) brief history of blogs
    10. 10. A (very) brief history of blogs• Hand-written journals, diaries or logs
    11. 11. A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating
    12. 12. A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating• 1997 “Weblog” coined. (Web Log). Shortened to “blog”
    13. 13. A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating• 1997 “Weblog” coined. (Web Log). Shortened to “blog”• 1998-99. Open Diary and LiveJournal launched allowing for users to create blogs and comment on each other’s entries.
    14. 14. A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating• 1997 “Weblog” coined. (Web Log). Shortened to “blog”• 1998-99. Open Diary and LiveJournal launched allowing for users to create blogs and comment on each other’s entries.• 1999. Blogger launched. Purchased by Google in 2003. Made blogging easier than ever. Free and fast to launch your own page.
    15. 15. Blogging combined the personal webpage with tools to make linking to otherpages easier — specifically permalinks,blogrolls and TrackBacks. This,together with weblog search enginesenabled bloggers to track the threadsthat connected them to others withsimilar interests.(source: wikipedia.org)
    16. 16. Anatomy of a blog• Post
    17. 17. Anatomy of a blog• Post • Most successful posts, long or short, stick to a single topic
    18. 18. Anatomy of a blog• Post http://www.boingboing.net/ 2011/03/10/lost-souls-audio- ada.html
    19. 19. Anatomy of a blog• Post• Permalinks http://www.boingboing.net/ 2011/03/10/lost-souls-audio- ada.html
    20. 20. Anatomy of a blog• Post• Permalinks • A link to a specific post on your blog http://www.boingboing.net/ 2011/03/10/lost-souls-audio- ada.html
    21. 21. Anatomy of a blog• Post• Permalinks
    22. 22. Anatomy of a blog• Post• Permalinks• Comments
    23. 23. Anatomy of a blog• Post• Permalinks• Comments • The place to build community and get feedback
    24. 24. Anatomy of a blog• Post• Permalinks• Comments http://wordpress.org/extend/themes/
    25. 25. Anatomy of a blog• Post• Permalinks• Comments• Themes http://wordpress.org/extend/themes/
    26. 26. Anatomy of a blog• Post• Permalinks• Comments• Themes http://www.businessweek.com/ technology/ByteOfTheApple/blog/
    27. 27. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages http://www.businessweek.com/ technology/ByteOfTheApple/blog/
    28. 28. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages http://adweek.blogs.com/adfreak/
    29. 29. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls http://adweek.blogs.com/adfreak/
    30. 30. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls Dell company blog
    31. 31. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links Dell company blog
    32. 32. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links Dell company blog
    33. 33. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links• Trackbacks and Pingbacks Dell company blog
    34. 34. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links• Trackbacks and Pingbacks
    35. 35. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links• Trackbacks and Pingbacks• RSS
    36. 36. Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls RSS (most commonly expanded as Really Simple Syndication) is• Links a family of web feed formats used to publish frequently updated works—such as blog entries, news• Trackbacks and Pingbacks headlines, audio, and video—in a standardized format.• RSS (source: wikipedia.org)
    37. 37. Sites with available RSS feed display this icon Choose the platform you want to subscribe withRSS feeds are a standardized format allowing users to avoid manually inspecting all the sites they are interested in, saving time
    38. 38. New content brings repeat visitorsYou can also add a feed to your blog so you can keep your front page dynamic and give a reason for visitor to return
    39. 39. Benefits of feeds
    40. 40. Benefits of feeds• Keep track of 100s of sources without having to manually visit each site
    41. 41. Benefits of feeds• Keep track of 100s of sources without having to manually visit each site• Instant notification of new content
    42. 42. Benefits of feeds• Keep track of 100s of sources without having to manually visit each site• Instant notification of new content• Easily categorize information
    43. 43. Benefits of feeds• Keep track of 100s of sources without having to manually visit each site• Instant notification of new content• Easily categorize information• Create feeds for keywords to track mentions of your organization, competitors, market
    44. 44. Blogging platforms • wordpress.com • blogger.com • tumblr.com • squarespace.com • posterous.com
    45. 45. Blog platform usage among top 100 blogs source: pingdom.com
    46. 46. Hosted vs. Self-hosted Start a free blog on wordpress.com or download the code for your own domain from wordpress.org
    47. 47. Hosted vs. Self-hosted• Hosted advantages Start a free blog on wordpress.com or download the code for your own domain from wordpress.org
    48. 48. Hosted vs. Self-hosted• Hosted advantages • Free Start a free blog on wordpress.com or download the code for your own domain from wordpress.org
    49. 49. Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up Start a free blog on wordpress.com or download the code for your own domain from wordpress.org
    50. 50. Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up• Self-hosted advantages Start a free blog on wordpress.com or download the code for your own domain from wordpress.org
    51. 51. Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up• Self-hosted advantages • Your own domain name Start a free blog on wordpress.com or download the code for your own domain from wordpress.org
    52. 52. Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up• Self-hosted advantages • Your own domain name Start a free blog on wordpress.com or • Highly customizable download the code for your own domain from wordpress.org
    53. 53. Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work
    54. 54. Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News
    55. 55. Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News • Lists, Top lists
    56. 56. Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News • Lists, Top lists • How-to’s
    57. 57. Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News • Lists, Top lists • How-to’s • Controversy (be careful with this one)
    58. 58. Blogging rules of thumb
    59. 59. Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format
    60. 60. Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format• Post regularly and stick to it
    61. 61. Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format• Post regularly and stick to it• Mix up your content. Think MULTI-media
    62. 62. Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format• Post regularly and stick to it• Mix up your content. Think MULTI-media• Build up a community; establish and maintain relationships with bloggers and netizens alike
    63. 63. Blogging “code of ethics” Source: http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html
    64. 64. Blogging “code of ethics”1. I will tell the truth.2. I will write deliberately and with accuracy.3. I will acknowledge and correct mistakes promptly.4. I will preserve the original post, using notations to show where I have made changes so as to maintain the integrity of my publishing.5. I will never delete a post.6. I will not delete comments unless they are spam or off-topic.7. I will reply to emails and comments when appropriate, and do so promptly.8. I will strive for high quality with every post – including basic spellchecking.9. I will stay on topic.10. I will disagree with other opinions respectfully.11. I will link to online references and original source materials directly.12. I will disclose conflicts of interest.13. I will keep private issues and topics private, since discussing private issues would jeopardize my personal and work relationships. Source: http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html
    65. 65. Some Corporate blogs• Google• LinkedIn• Elance • GM• Ebay • Evernote• Amazon • Flickr• Cisco • O’Reilly• Dell • Marriott• Playstation• Disney

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