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Social Media 101                 Facilitators:         Anne Mims Adrian @aafromaaeXtension Alabama Cooperative Extension S...
A Twitter feed?
What is social media?
Curation Collecting, filtering and making sense of information and putting findings into contextScoop.it                  ...
Some benefits of social media                                         ore ing.Reaching new audiences                s m s ...
Extensions role"help people think critically, interpret, analyze and applyinformation they gather from all of the differen...
Possible personal goalsImprove my own professionaland personal development.Listen to others and be opento many views and w...
Challenges to social media
Relax and experiment
Create Google Alertsfor your name, your organization, and your topics
Social media applications to tryFacebookTwitterLinkedInPinterestGoogle PlusScoop.itDiigoPearltrees
Create a Twitter accountDepending on the social media tool, an account be createdfor an individual, a team, or an organiza...
Create a Twitter accountThink of an account name. Use your own name. Dont usea lot of numbers.Use a strong password.Comple...
Send your first tweet                        Use the hashtag #PLN12
Anatomy of a Tweethttp://www.extension.org/pages/62314/anatomy-of-a-tweet
Start following people in TwitterFind a few people you know and follow people they follow.Use Bobby Fletcher @bhfjr1 as th...
Start following people in this workshopFind them by searching on the #PLN12Go to Twitter Search and Search for #PLN12Follo...
Reply to someoneHover over a tweet and you will see options. Use the Replybutton. Then respond.
Retweet a tweetRetweet is "duplicating" someone tweets. It is the easiestway to share someone elses tweet.It will show up ...
Mention someone in a tweet
Make Twitter easierInstall a Twitter app for your computer.        Tweetdeck        HootsuiteInstall a Twiiter app for you...
Make Twitter much easier.Utilize columns to manage tweets.
What is and why do people use hashtagshttp://www.extension.org/pages/63348/what-is-a-hashtagStarts with #Used to organize ...
Discussion about Facebook  Accounts are for individuals (only one per person).  Pages are organizations (analytics are ava...
Facebook privacy settings  Learn the settings.  Periodically remove apps that you have given access to  your account.  Con...
Discussion about LinkedinLinkedIn is a safe place to start.Complete profile and other information.Link to colleagues.Join ...
Core Extension Mindset--Go where the people areFarmer generated Facebook group—Southern Farming--More active dialogue if i...
Livestock Poultry Environmental LearningCenter Integration of Traditional and New---------
Livestock Poultry Environment              Learning Center         Twitter         #ManureMonday         started by @LPELC...
Rutgers Extension Professor Barbara ONeill Twitter
University of Alaska Extension Pinterest
Blog links to Facebook and Twitter                                        Leads to calls                                  ...
Social Media Just Another Set of Tools                            Examples of                            popular social   ...
How do I find a friend or colleague? http://people.extension.org
Referenceshttp://government20bestpractices.pbworks.com/w/page/10044431/Canadahttp://couros.wikispaces.com/Media+Literacyht...
Photo creditshttp://www.flickr.com/photos/soylentgreen23/491093601/http://www.flickr.com/photos/hellogreenstar/5735502525/...
Social media 101 PLN
Social media 101 PLN
Social media 101 PLN
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Social media 101 PLN

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This session was provided in a computer lab setup for mid level and higher Cooperative Extension administrators.

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  • http://www.flickr.com/photos/soylentgreen23/491093601/
  • Can ask which of these they have never heard of or don't understand.
  • Tools…digital communication, using available free tools to do our work better, merging together through a single system 1. Social media…facebook, twitter, flickr Do it for discoverability…make it easy for people to find the information, want them to discover us (content, nugget, workshop, oneline presentation) bring the content to people, not make them come to our site, publish and promote content in multiple places   2. Email update…subscription list…put together content For awareness, we want them to see us on a regular basis…   People don’t need info every day, but when they do, they should think of us. Unobtrusive, reminds them we are there,  Adds value to other offerings (such as workshops) Discussion board…offers peer to peer learning; how can we facilitate…creating a space not just for us, but for discussions to take place, take advantage of teachable moments, not an ask the expert; responses here are read by muiltiple people   Widgets (oak wilt) Embeddable on other websites…, click for info to send to our web pages, 61 percent came to oak wilt site; 45 percent wenton to read more content
  • http://www.flickr.com/photos/g_kat26/3379204852/
  • http://www.flickr.com/photos/hellogreenstar/5735502525/
  • KEEP THIS EXAMPLE I spoke to the LSU AgCenter leadership class about social media for agvocacy and communication. Class members took it to heart. Many created profiles, and they also created a private group for communication.  Many friended me and they also invited me to join their group. One of the class members, Nobel Guedon really started to use social media to share information and ask questions. I noticed this and asked him to speak in a forum on social media at the USA Rice Outlook conference in Austin 2011. In preparation for participation, he established the Facebook Group Southern Farming - according to Nobel, he did this because other online forums were dominated by northern row crops and he was having trouble finding information and convo he wanted with local/southern farmers.  Recently, he requested LSU AgCenter publication. Farmers share with each other and extension faculty are involved in the conversation. This is a big mind-shift - we don't control the conversation, we simply participate!
  • About a year after I started blogging, I set up a Facebook group page. It is not very interactive, but county agents have told me that they like having all the information in one place.  I post blogs, pictures, videos, field observations and links to resources on the blog. I also use it to poll my audience on occasion. I also created a twitter account in the winter or 2011. I use it to post my blogs and observations during the season as well as an information gathering tool. Twitter is not reaching very many of my target clientele but it  is connecting me with colleagues across the US. I used my contacts through twitter for a lot of background research for an app proposal, which has resulted in grant funds for the first app that LSU AgCenter has built - RiceScout. I call that time well spent!
  • What we have to do is change our mindset and begin to add new tools to our tool box. I suggest that you start with one and find your comfort zone with the first before you add another. It’s too easy to become overwhelmed if you try all at once.
  • http://couros.wikispaces.com/Media+Literacy
  • Transcript of "Social media 101 PLN"

    1. 1. Social Media 101 Facilitators: Anne Mims Adrian @aafromaaeXtension Alabama Cooperative Extension System Karen Craig Tuskegee University Joy Moten-Thomas Fort Valley State University Southern Region Program Leaders Network August 21, 2012
    2. 2. A Twitter feed?
    3. 3. What is social media?
    4. 4. Curation Collecting, filtering and making sense of information and putting findings into contextScoop.it SummifyPinterest BloggingGoogle Plus Others
    5. 5. Some benefits of social media ore ing.Reaching new audiences s m s cal It i n thaReaching existing audiences in new, engaging ways Building relationships with new and existing clientele Building personal learning networks Rapid response to emerging situations
    6. 6. Extensions role"help people think critically, interpret, analyze and applyinformation they gather from all of the different platforms."Use available free tools to do our work better.Social media tools helps make our content more discoverable.Eli Sagor, Extension Specialist and Forester, University ofMinnesota
    7. 7. Possible personal goalsImprove my own professionaland personal development.Listen to others and be opento many views and ways of communicating.Collaborate with others (colleagues and local partners).Bridge and maintain relationships with my current (local)clients.Listen to and engage in clientele I might not normallyengage with.
    8. 8. Challenges to social media
    9. 9. Relax and experiment
    10. 10. Create Google Alertsfor your name, your organization, and your topics
    11. 11. Social media applications to tryFacebookTwitterLinkedInPinterestGoogle PlusScoop.itDiigoPearltrees
    12. 12. Create a Twitter accountDepending on the social media tool, an account be createdfor an individual, a team, or an organization.Today in Twitter we will practice with creating an individualaccount.
    13. 13. Create a Twitter accountThink of an account name. Use your own name. Dont usea lot of numbers.Use a strong password.Complete your profile.Upload a photo.Dont make your Twitter account private. There areexception, but you want people to find you and conversewith you easily.
    14. 14. Send your first tweet Use the hashtag #PLN12
    15. 15. Anatomy of a Tweethttp://www.extension.org/pages/62314/anatomy-of-a-tweet
    16. 16. Start following people in TwitterFind a few people you know and follow people they follow.Use Bobby Fletcher @bhfjr1 as the example today.https://twitter.com/bhfjr1
    17. 17. Start following people in this workshopFind them by searching on the #PLN12Go to Twitter Search and Search for #PLN12Follow people who have used the #PLN12 hashtag.
    18. 18. Reply to someoneHover over a tweet and you will see options. Use the Replybutton. Then respond.
    19. 19. Retweet a tweetRetweet is "duplicating" someone tweets. It is the easiestway to share someone elses tweet.It will show up on your timeline indicating retweeting givingfull credit to the original tweet.
    20. 20. Mention someone in a tweet
    21. 21. Make Twitter easierInstall a Twitter app for your computer. Tweetdeck HootsuiteInstall a Twiiter app for your smartphone. Twitter App Tweetdeck HootsuiteSend a few special Twitters tweets as SMS (text) messagesto your phone
    22. 22. Make Twitter much easier.Utilize columns to manage tweets.
    23. 23. What is and why do people use hashtagshttp://www.extension.org/pages/63348/what-is-a-hashtagStarts with #Used to organize organicallyUsed to catergorize or congregateUsed to make a statement
    24. 24. Discussion about Facebook Accounts are for individuals (only one per person). Pages are organizations (analytics are available). Groups are for discussions.
    25. 25. Facebook privacy settings Learn the settings. Periodically remove apps that you have given access to your account. Continue to review the settings.
    26. 26. Discussion about LinkedinLinkedIn is a safe place to start.Complete profile and other information.Link to colleagues.Join groups.Start to engage in discussions.
    27. 27. Core Extension Mindset--Go where the people areFarmer generated Facebook group—Southern Farming--More active dialogue if initiated by the clientele.
    28. 28. Livestock Poultry Environmental LearningCenter Integration of Traditional and New---------
    29. 29. Livestock Poultry Environment Learning Center Twitter #ManureMonday started by @LPELC Reach: 12,000-15,000 Twitter accounts
    30. 30. Rutgers Extension Professor Barbara ONeill Twitter
    31. 31. University of Alaska Extension Pinterest
    32. 32. Blog links to Facebook and Twitter Leads to calls from local reporters County Agents appreciate the ability to curate content Posting allows sharing of links
    33. 33. Social Media Just Another Set of Tools Examples of popular social media outlets
    34. 34. How do I find a friend or colleague? http://people.extension.org
    35. 35. Referenceshttp://government20bestpractices.pbworks.com/w/page/10044431/Canadahttp://couros.wikispaces.com/Media+Literacyhttp://dmlcentral.net/blog/whitney-burke/digital-opportunities-civic-educationhttp://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdfhttp://pewresearch.org/docs/?DocID=140http://blog.twitter.com/2011/09/one-hundred-million-voices.htmlhttp://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/
    36. 36. Photo creditshttp://www.flickr.com/photos/soylentgreen23/491093601/http://www.flickr.com/photos/hellogreenstar/5735502525/http://www.flickr.com/photos/g_kat26/3379204852/http://www.flickr.com/photos/yourdon/3599753183/
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