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Components of Social Media Strategy

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Anne Adrian
Anne Adrian

This presentation served as basis for discussing social media strategy at the NETC2010 conference.

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Components ofSocial Media Strategy   Anne Mims Adrian, Auburn-eXtension Jonell Hinsey, Tennessee State Rhonda Conlon, North Carolina State  Peggy Hull Shuffstall, Penn State www.slideshare.net/aafromaa 
Define goals Photo: http://www.flickr.com/photos/lululemonathletica/3876577832/
Go where the people are Photo: http://www.flickr.com/photos/yourdon/4052815754/
Listen Photo: http://www.flickr.com/photos/katietegtmeyer/67865829/
Engage Photo: http://www.flickr.com/photos/suttonhoo22/145416014/
Create value  Photo: http://www.flickr.com/photos/wocrig/3360530668/
Integrate tools and approaches Photo: http://www.flickr.com/photos/mathplourde/4171246263/
Create usefulness for others  Photo: http://www.flickr.com/photos/16038409@N02/2507899324/
Consider collaboration opportunities  Photo: www.flickr.com/photos/jonnygoldstein/4366087009/
Evaluate  Photo:http://www.flickr.com/photos/cambodia4kidsorg/109718423/ Photo: http://www.flickr.com/photos/aussiegall/286709039/
Train staff and clientele  Photo: http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
Components ofSocial Media Strategy  Available on  www.slideshare.net/aafromaa  and  docs.google.com/present/view?id=dgpn55tt_591fqvbqsf4 

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