The document discusses the effectiveness of combining a company's main product with ancillary products. It analyzes a documentary on tattoos produced for a target audience of 16-35 year olds and the ancillary double page spread and radio trail created to promote the documentary. It finds that the combination was effective due to clear links between the products that gave them a consistent brand identity, such as using the same images and music. Both ancillary products promoted the documentary by informing audiences how and when to watch it.
1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND YOUR
ANCILLARY PRODUCTS?
2. TARGET AUDIENCE
The target audience for our documentary, double page
spread and radio trail was males and females between the
ages of 16 and 35. They would have an opinion on tattoos,
either positive or negative, and they would be interested in
knowing other opinions. We decided to aim our
documentary at this age range because it is mostly this
range of people who are interested in tattoos as it has
become part of popular culture. The topic would also be
very relevant to the people in this age group as a lot of them
have tattoos and therefore will have suffered from the
prejudices and discrimination caused by tattoos. We didn’t
have a very specific target audience because there are a lot
of different types of people which have an interest in this
topic and it is very hard to pinpoint exactly who would like
our documentary.
3. TARGET AUDIENCE
I believe we effectively targeted our audience because we
created products which featured a majority of people within
this age bracket. This would attract our target audience
because they will feel like they can relate to these people. We
also aired it on Channel 4 which is a channel aimed at the
same age group. This means that most of the people
watching that channel will be our target audience.
4. ANCILLARY PRODUCTS
The double page spread and the radio trail were created in
order to promote the documentary that we made. I think they
both successfully did this. There are very clear links between
the three products which effectively gives the products a
type of ‘brand identity’. There are many examples of this
such as using the images in the documentary and the double
page spread or using the same music in the documentary
and the radio trail.
5. DOUBLE PAGE SPREAD
The images used on the double page spread are also used in
the documentary. This gives the audience an idea of what
type of shots are going to be in the documentary and in turn,
promotes it to the audience. It also is a good example of the
brand identity that is running throughout the products.
6. DOUBLE PAGE SPREAD
The double page spread promotes the documentary in a very
clear way. It uses a puff to indicate that the documentary is
new. This attract the audience to the documentary because
they will want to know more about it and therefore this will
promote it. As well as this, it includes information on the
dates, times and channel that the documentary is being
aired. There is also information about an exclusive viewing
on Channel 4OD. This will promote the documentary because
it tells the audience how they are able to watch it. The
exclusive viewing will make the audience feel like they are
involved in something that others aren’t.
Information about the exclusive viewing of Ink
Epidemic
