In this brand new webinar, WordStream's founder Larry Kim and Ramon Ray, best-selling author and Infusionsoft Evangelist, speak on how to get more customers (and longer-lasting, happy customers) from just HALF the PPC leads! Larry and Ramon present a revolutionary 3 step-solution (attract, sell, & WOW) and introduce the concept of life-cycle marketing.
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For more information on WordStream's services, visit www.wordstream.com.
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
1. Hacking PPC Leads: How to
Get 3X More Customers from
Half the PPC Leads
Brought to you by:
www.wordstream.com/learn
#wowmyleads
2. Today’s Presenters
Larry Kim @larrykim
Founded WordStream in 2007
Leader of the Quality Score Revolution
Had a kid 8 months ago (#ppckid)
Headshot
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3. Today’s Presenters
Ramon Ray @ramonray
Best-selling author of
Facebook Guide to Small Business Marketing
Small Business Evangelist at Infusionsoft
Publishes Smart Hustle Magazine
(@smarthustlemag)
Loves to do puppet shows
Headshot
#wowmyleads
15. Benefits of clarity in target
customer
• More focused marketing messages
• Find the right type of customer
• Design products and services to meet the right
customer
• Increased customer satisfaction and referrals
• It’s very expensive to go broad and mass
market
#wowmyleads
17. Get Noticed!
• Social content marketing
• Face to face / WOM
• Advertising
• Partners and affiliates
• Media coverage
• Be where your ideal
customers are
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18. “We are the AUTHORITY in
our market. Thousands of
people see the value in our
content, and they are calling
us instead of us calling
them.”
-Greg Harrelson
Century 21 Harrelson group
Demonstrate
Authority
#wowmyleads
29. “We have identified
three questions that
allow us to DIVIDE
our leads. This
allows us to spend
our time only on the
most qualified and
interested ones.”
-Heather Lemere
Salon Success
Strategies
Be Efficient
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33. Selling insight
• Customers have access to information
• Give more value – don’t compete on price
• Is your product the OBVIOUS choice for a
buyer?
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35. “Our email messaging
is very personal and all
emails are written as if I
were sitting down to write
an email to an individual,
never a list.”
Nadine Larder
Printer Bees
#wowmyleads
36. Prospects have a need for
your service/product. YOU
need to convince (educate)
about you, service value and
their need.
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37. Follow up best practices
Segmented audience and
personable.
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43. Offer insight
• Understand customer buying process to make
a good offer
• Create buying process map
• Lead scoring helps spend time with high
converting prospects
• Optimal offer time: When they’re evaluating
options, before finalize recommendations
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54. Referral insights
•Costs less to market to existing
customers
•Referral strategies help customers
develop referral habits
•Wow customers with service to rock
referrals
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55. “We PARTNER with other
businesses who help us
spread the word to more
people than just through
our own efforts”
Tom Force
ICE Keytags
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57. Referral Tips
• Ask for & reward customer referrals.
• Create a partner referral program.
• Offer the right incentives.
• Treat referrals as VIPs.
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58. Why you should care about your
customers?• Price is not main reason for customer
churn. It’s poor customer service.
• The probability of selling to an existing
customer is 60 – 70%. The probability of
selling to a new prospect is 5-20%.
• It costs 6–7 times more to acquire a new
customer than retain an existing.
Credit – Colin Shaw
#wowmyleads
59. Why you should care about your
customers?
• Happy customers who get their issue
resolved tell about 4-6 people about
their experience.
• 70% of buying experiences are based
on how the customer feels they are
being treated.
• It takes 12 positive experiences to
make up for one unresolved negative
experience.
Credit – Colin Shaw
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60. You have the framework for
your success.
Are You Ready to Thrive?
#wowmyleads
62. Attract. Sell. Wow.
How To Convert PPC Traffic Into
Sales and Lasting Customers
Ramon Ray
Small Business Evangelist, Infusionsoft
Publisher, Smart Hustle Magazine
@Ramonray
www.infusionsoft.com/wordstream
#wowmyleads