Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers. But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place. In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads. Check out these webinar slides to learn: • Ways to drive qualified traffic to your site – both free and paid tactics • The importance of setting goals and measuring website traffic • Why website traffic is important

2. LOCALiQ is
an all-in-one
marketing
platform to
help you find,
convert
and keep
customers.
PROPRIETARY MARKETING TECHNOLOGY
Our platform runs on optimization technology and AI (informed by
data from 1M+ LOCALiQ campaigns!) that you can’t find anywhere
else. That means unmatched ROI for your business.
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Wondering how your current online footprint stacks up to that of
your competitors’? Want to identify growth areas based on
customer calls? We can help with that – for free.
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BUSINESS
Our experts manage your entire marketing strategy for you, using
vertical expertise to implement innovative campaigns. And don’t
worry – you’ll have insight into all your progress and can manage new
leads 24/7.
How exactly do we help small
businesses grow and thrive?
Meet

3. Follow Us!

4. Susie Marino
• Content Marketing Specialist | LOCALiQ
• Digital Marketing Consultant | WordStream
• Based in Boston
@SusieMarinoPPC /in/susie-marino129/

5. • Understanding website traffic
• Free ways to drive traffic to your website
• Paid ways to drive traffic to your website
AGENDA
• Website traffic measurement and growth
• Closing takeaways + Q&A

6. Types of Traffic (+
Why They're
Important for Your
Business)

7. Website traffic
is...
Your need to drive
traffic because...
• It's the first step in
increasing conversions
• It can increase brand
awareness and recognition
• You have more control over
the customer journey
• It impacts both short-term
and long-term business
growth
• You can make future data-
driven decisions
What is website
traffic and why
does it matter?
• Visits to your
business's website
• Can result from
assets like:
• Email
• External links
• Searches
• Display ad
placements
• QR codes in-office
or in-store
• Social media posts
• And much, much
more!

8. Common types of traffic

9. Types of traffic will look different for everyone
Examples of tracking traffic in Google Analytics
LOCALiQ
can track
and sort your
traffic for
you!

10. Free ways to drive
traffic to your website

11. Optimize your local listings
1
Be sure your online presence is up to date and
linking correctly to your site.
• Your local listing quality and reviews
impact the click-through rate to your
website
• Always include a link to your site
• Actively ask for (and respond to)
reviews
• Include clear calls to action to
encourage website traffic
• Engaging media can hook your
audience in

12. Organic social media
2
Create timely and engaging posts to regularly share.
• Create a post schedule and stick with it
• Leverage competitors and influencers
for relevant/seasonal content ideas
• Include your site URL and links in your
bios or posts
• Include hashtags
• Keep social share buttons on other
assets

13. Search Engine Optimization (SEO)
3
Use keyword research and implement strategies like
blogging or link building to rank for terms relevant to
your business.
• Use online tools to research
keywords to target
• Connect with other brands for linking
opportunities
• Actively post keyword optimized
pages
o Blog posts
o Landing pages
o And more!
WordStream's Free
Keyword Tool can
help with your
research!

14. Be present
4
Join in on industry events and discussions.
• Attend events
• Watch industry conversations
• Host your own events (virtual or in-person)
• Make your brand known within your
community
• Partner with other businesses

15. Maintain brand consistency
5
A strong brand helps you stay top of mind with
customers.
• Create a brand style guide and stick with it
o Fonts
o Logos
o Colors
o Voice and tone
o Styling
o Grammar
o And more!

16. Paid ways to drive
traffic to your
website

17. Search ads
6
Stay at the top of search engine results page (SERP) to
increase clicks to your website.
• Supplement your SEO with PPC (pay per click) advertising
• Leverage keyword research
• Enhance ad copy as much as possible

18. Email
7
Invest in a CRM to create targeted email campaigns.
• Segment and personalize when you can
• Optimize your subject line
• Always link back to your site

19. Display Ads
8
Stay top-of-mind to customers while they're browsing
the web.
• Use eye-catching creative
• Consider testing "out-of-box" audiences
• Try tracking view-through conversions

20. Social Ads
9
Catch customers while they're browsing social
platforms.
• Leverage ad copy to entice viewers to visit
your site now or later
• A/B test copy, creative, and CTA buttons
• Align with your organic posts
• Ensure your company pages fill in any info gaps

21. Retargeting
10
0 Get previous site visitors to keep coming back!
• Invest in a CRM to build
your remarketing lists
over time
• Leverage data your
business already has at
hand
• Adjust ad copy for those
already familiar with your
business
• Have patience!

22. Web Traffic
Measurement &
Growth

23. Click to edit callout
Measuring your website traffic increases
Identify top
traffic-driving
organic or paid
queries using
search console
or Google Ads
Track web traffic
metrics with
Google Analytics
Analyze the SERP
with SEO tools
Maintain your
website quality
Benchmark key metrics and set goals along the way with these steps:

24. Use tools like the LOCALiQ
website grader to monitor
and optimize your traffic
opportunities!

25. Final Thoughts

26. Key Takeaways
Traffic impacts
businesses of all
shapes and sizes
Website traffic
success will look
different for
everyone
More channels
=
more traffic
Take time to prioritize your
website traffic!
Find the marketing mix
that's right for you.
Trying a variety of strategies
will maximize the ROI of your
traffic efforts.

27. THANK YOU