ECM has played a central role in Microsoft’s Business Productivity infrastructure (as part of the Unified Business Platform along with Unified Communications, Business Intelligence, Collaboration and Enterprise Search). The promise that SharePoint has delivered over the years has been about bringing ECM to the masses, or bringing organizational content to everyone. The traditional approach to content management was one where it lived in its own unique silo, and didn’t really connect or talk to anything else. Independent apps with different user experiences handled social networking and collaboration. And enterprise search would be a different experience as well. Our Approach has been fundamentally different. In SharePoint 2010, we really brought these things together into a unified user experience that gives you the social networking and collaboration in the context of the content that is being managed. As a result, SharePoint 2010 provided the core capabilities required by most businesses with a standard platform at a reasonable cost.In SharePoint 2013, we take these core capabilities even further. Create: The content lifecycle begins with its creation, and it is rarely created in a silo. With SharePoint 2013, content creation is easier because you have the tools to find other relevant information or people to help. You can collaborate with colleagues to build content together, search for related content, and share your own work to facilitate collaborative work. In short, SharePoint 2013 delivers capabilities to make it even easier for individuals, teams and organizations to ideate, create, collaborate on, share and discover content.Control: We also continue to deliver rich content organization capabilities (e.g. , leaving organizations in control of the policies and processes that govern content management. Protect: Finally SharePoint 2013 delivers additional features that enable organizations to better meet compliance demands with eDiscovery capabilities that span the Office platform.