The Characteristics, Measures andValue of a Social Media Influencer       Webcast       December 1, 2011       Shirley Wil...
The World of Social Media800+ million on Facebook130+ million on Linkedin200+ million on Twitter    30+ million on Google ...
Influencers• Online and Offline, building  relationships with the right  groups are important.• Within these groups, there...
What Is The Value?1.   Their reviews are credible.2.   Influencers can help spread the     word.3.   They have the ability...
Key Characteristics of InfluencersKnowledge Is Power That Is Shared1.   They are knowledgeable.2.   They are respected.3. ...
Key Characteristics of Influencers      The People’s Choice: Social         Chris Brogen: Human Business Works      Media ...
How Would You Identify Them?  • Listen  • Search  • Check  • Assess  • Engaged audience  • Quality blogs                  ...
The Search & Researchgpc.fm         socialstatistics.com                            www.socialmediapearls.com
The Search & Research                    www.socialmediapearls.com
How much influence does an    Influencer have?           and more…..                         www.socialmediapearls.com
What is Klout?                 www.socialmediapearls.com
Klout’s AssessmentKlout measures a persons influence across their social sites.Sites includes:          •   Twitter       ...
Key components of the assessmentNetwork Reach:   Your reach is the size of your engaged audience. It addresses the questi...
My Overall Klout  Rating             A Closer Look At A Klout Profile                                                     ...
Klout’s List of Professionals that are Influential                                    in Facebook as a TopicMark Zuckerber...
How are some businesses using Klout?                               www.socialmediapearls.com
Klout Perks              www.socialmediapearls.com
Virgin Airlines                  www.socialmediapearls.com
The Hiring ProcessThe recruitment sector is beginning to create a short list ofcandidates with a certain Klout score as it...
Access to Events                   www.socialmediapearls.com
Personalized Promotions  on Facebook Pages          There is an App that will enable companies          to deliver differe...
Hotel Upgrades                 www.socialmediapearls.com
Joe Fernandez, CEO Klout            @ Mesh Marketing Toronto, November 15, 2011Speaks To New Changes On Klout:• Once your ...
What Does All This Mean?• Be aware of your Klout rating• Use it as a gauge• Do the research• Understand the context• Remem...
Step out and find your     influencers!     Or become one!                      www.socialmediapearls.com
Thank youwww.socialmediapearls.comwww.facebook.com/socialmediapearlswww.twitter.com/williampearl                          ...
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Social media influencers characteristics, measures and value dec12011

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Social media influencers characteristics, measures and value dec12011

  1. 1. The Characteristics, Measures andValue of a Social Media Influencer Webcast December 1, 2011 Shirley Williams MSc. PMP. CMC. OMCP Toronto, Canada www.socialmediapearls.com
  2. 2. The World of Social Media800+ million on Facebook130+ million on Linkedin200+ million on Twitter 30+ million on Google PlusNumber of networks? Lots![ www.socialmediapearls.com
  3. 3. Influencers• Online and Offline, building relationships with the right groups are important.• Within these groups, there are key individuals that have significant influence. www.socialmediapearls.com
  4. 4. What Is The Value?1. Their reviews are credible.2. Influencers can help spread the word.3. They have the ability to drive significant. traffic to your site.4. They can have a positive impact on your social media presence and business.5. Excellent benchmark. www.socialmediapearls.com
  5. 5. Key Characteristics of InfluencersKnowledge Is Power That Is Shared1. They are knowledgeable.2. They are respected.3. They are credible.4. They are topic or interest specific.5. They provide lots of quality content for their audience.6. They answer lots of questions with quality responses.7. They ask lots of quality questions. www.socialmediapearls.com
  6. 6. Key Characteristics of Influencers The People’s Choice: Social Chris Brogen: Human Business Works Media Celebrities8. They set themselves apart from their competition.9. They stay on top of what is current.10. They have high visibility online.11. They have an engaged and devoted following. www.socialmediapearls.com
  7. 7. How Would You Identify Them? • Listen • Search • Check • Assess • Engaged audience • Quality blogs Hot Spots www.socialmediapearls.com
  8. 8. The Search & Researchgpc.fm socialstatistics.com www.socialmediapearls.com
  9. 9. The Search & Research www.socialmediapearls.com
  10. 10. How much influence does an Influencer have? and more….. www.socialmediapearls.com
  11. 11. What is Klout? www.socialmediapearls.com
  12. 12. Klout’s AssessmentKlout measures a persons influence across their social sites.Sites includes: • Twitter • Facebook • Google Plus • Linkedin • YouTube • Foursquare • Flickr • Instagram • Blogger • Tumblr • Wordpress • Last.fmKlout assesses activity and provides an overall rating from 1 to 100. www.socialmediapearls.com
  13. 13. Key components of the assessmentNetwork Reach: Your reach is the size of your engaged audience. It addresses the question of " How far can your message reach?“Amplification: Your amplification is based on the level of “action” your message or information drives eg the level of retweets, likes, shares, comments to a post, article etc. It addresses the question of "How much does your audience take action?“Network Influence: This measure addresses how “influential” is your engaged audience/connections or "How persuasive is your audience?".Klout also describes your preferred behavioural style Observer, Explorer, Dabbler, Conversationalist Activist, Socializer, Syndicater, Feeder, Thought leader, Specialist, Networker, Pundit, Curator, Broadcaster, Taste Maker and Celebrity. www.socialmediapearls.com
  14. 14. My Overall Klout Rating A Closer Look At A Klout Profile I have 7 of 12 accounts linked to Klout which they have used for this assessmentI have beenassessed as aFeeder Klout has listed topics which theyKlout also lists deem I havethose I have the influenceability toinfluenceTopical lists-List thoseinfluential withinthose topicsDaily Ks www.socialmediapearls.com
  15. 15. Klout’s List of Professionals that are Influential in Facebook as a TopicMark Zuckerbergoverall Klout Ratingof 10 (??) howeveris listed as the topinfluencer ofFacebook. Note heis not on Klouthowever is currentlyrated with a Kloutscore. www.socialmediapearls.com
  16. 16. How are some businesses using Klout? www.socialmediapearls.com
  17. 17. Klout Perks www.socialmediapearls.com
  18. 18. Virgin Airlines www.socialmediapearls.com
  19. 19. The Hiring ProcessThe recruitment sector is beginning to create a short list ofcandidates with a certain Klout score as it relates to the job opportunity. www.socialmediapearls.com
  20. 20. Access to Events www.socialmediapearls.com
  21. 21. Personalized Promotions on Facebook Pages There is an App that will enable companies to deliver different pages of their Facebook depending on your Klout score. The term is called Fan-gating where your experience on the site is determined by your Klout score. www.socialmediapearls.com
  22. 22. Hotel Upgrades www.socialmediapearls.com
  23. 23. Joe Fernandez, CEO Klout @ Mesh Marketing Toronto, November 15, 2011Speaks To New Changes On Klout:• Once your real name is online, your personal brand matters.• There is, and will continue to be, a lot more focus on context.• It is not about the number of followers; it is about how many engaged followers you have.• Klout had to improve and make the change.• Although a score in the 50s is a good rating; the trouble is nowhere else in your life is 52 a good number! www.socialmediapearls.com
  24. 24. What Does All This Mean?• Be aware of your Klout rating• Use it as a gauge• Do the research• Understand the context• Remember the human-side of influence• Balance your assessment• Build the relationship www.socialmediapearls.com
  25. 25. Step out and find your influencers! Or become one! www.socialmediapearls.com
  26. 26. Thank youwww.socialmediapearls.comwww.facebook.com/socialmediapearlswww.twitter.com/williampearl www.socialmediapearls.com
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