Social Radio/Media Pearls Media Kit

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Key reasons for using internet radio. Performance to-date of the social radio pearls talk radio shows

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Social Radio/Media Pearls Media Kit

  1. 1. Media Kit: SummaryCopyright 2012
  2. 2. Shirley(Williams(MSc.(PMP.(CMC.(OCMP.(Chief(Transformation(Officer(New(Media(Enthusiast(and(Advocate((Internet(Radio,(Talk(Show(Host(&(Producer(Copyright 2012 2
  3. 3. 2012( Internet(radio(listenership(has(reached(42%(of(US(broadband(households(( Source:(Edison(Research(Copyright 2012 3
  4. 4. Listening(Location(2012( INTERNET RADIO USE IS FIRMLY ESTABLISHED. The audience is growing, and listening day and time spent are consistent and lengthy. % increase Source: TargetSpot Digital Audio Usage Trends| TargetSpot Digital Audio Benchmark and Trend Study, 2012Copyright 2012 4
  5. 5. 2012(percent(time(increase( (listening(to(Internet(Radio(compared(to(2011( LISTENERS ARE MORE ENGAGED THAN EVER BEFORE. Engagement has increased as consumers become more comfortable with the medium and the functionality of Internet Radio websites. % increase Source: TargetSpot, Inc. Research by Parks AssociatesCopyright 2012 5
  6. 6. Blog%Talk%Radio%(M)% monthly% Unique(Visitors( 23( Page(Views( 170( Visits( 31( New(Visits( 21( Returning(Visits( 10(Copyright 2012 6
  7. 7. BlogTalk%Radio% %%%(M)% Age%(years)% <18( 28(((8.7M)( 18Y24( 9(((2.8M)( Education 25Y34( 18(((5.5M)( 35Y44( 17((5.0M)( 45Y54( 12((3.7M)( 55Y64( 8((2.5M)( 65+( 9((2.8M)( Gender% Male( 45((14M)( Female( 55((17M)(Copyright 2012 7
  8. 8. Show(Downloads( 27550% Month(4( Month(3( Month(2( Month(1( 0( 5000( 10000( 15000( 20000( 25000( 30000(Copyright 2012 8
  9. 9. Show(Downloads( Month(4( 14060% Month(3( Month(2( Month(1( 0( 2000( 4000( 6000( 8000( 10000( 12000( 14000( 16000(Copyright 2012 9
  10. 10. Copyright 2012 page 10
  11. 11. Shirley Williams Tanya Krackovic “All we are saying, is give Start-Ups a chance.” #givestartupsachanceCopyright 2012
  12. 12. Contact(Shirley(Williams(for(additional(information( Or(book(an(appointment(to(review(comprehensive((media(kit(Copyright 2012 12
  13. 13. Contact%Information% Email:(talkradioshow@williampearl.com(( Skype:(Socialmediapearls( Twitter:(@williampearl( (Copyright 2012 13

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