The Digital Communication Power Tools


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This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.

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The Digital Communication Power Tools

  1. 1. The Digital Communication Power Tools Transforming Social Work TodayOntario Association of Social WorkersProvincial ConferenceNovember 10, 2012 Marilyn Herie PhD RSW
  2. 2. Looking forward with a hurricane at our back
  3. 3. social media collaboration e-therapy
  4. 4. Learning Objectives1. Identify the digital tools that best fit your  professional objectives and needs2. Anticipate upcoming trends and implications  for your practice3. Access resources and tips for using these  tools to their full potential
  5. 5. social media collaboration e-therapy
  6. 6. social media collaboration e-therapy• Facebook • Webinar, web conference• LinkedIn • Screenr, Vimeo• Twitter • Online course• YouTube • Wikis• Wordpress, Blogger • Google+• Pintrest, Tumblr • Twitterchat• Stumbleupon • E‐therapy• Reddit • Other?
  7. 7. So many possibilities, so little time?
  8. 8. Technology Acceptance Model (TAM): Ease of use and usefulness will predict an individual’s attitudes  towards, intention to use, and acceptance of the technology Perceived Usefulness External Behaviour Attitude Intention to use Factors Perceived Ease of Use Technology UseMcGowan et al., 2012. Understanding the Factors That Influence the Adoption andMeaningful Use of Social Media by Physicians to Share Medical Information. Journalof Medical Internet Research.
  9. 9. “It appears that the frequency of social media usage is influenced primarily by positive attitudes toward the technology, perceiving that the technology is easy to use, and perceiving the technology to be useful to achieve better performance outcomes. Conversely, factors found to be nonsignificant included demographic variables typically perceived as important, such as years since graduation (a proxy for age), gender, patients seen per week (a proxy for how busy a physician is), and type of specialty. This finding is consistent with other studies, which have shown practice-related characteristics to be unassociated with use of Internet-based communication technologies.”McGowan et al., 2012. Understanding the Factors That Influence the Adoption andMeaningful Use of Social Media by Physicians to Share Medical Information. Journalof Medical Internet Research.
  10. 10. Personal Learning Networks (PLNs) “A PLN is a system for lifelong learning” Social Microblogging Social Bookmarking Networking News Wikis Aggregators Backchanelling Professional of conferences Profiles Webinars Blogs
  11. 11. Who has a smart phone?
  12. 12. 1. Choose a random person in the audience2. Ask their name3. Google them4. How many hits?5. What comes up?
  13. 13. The Paradox of Online Identity The question is: Who controls it?
  14. 14. Your Online Identity = Your “Brand”
  15. 15. Use the Security Settings• Be judicious• But remember that you are probably more  visible than you think• Do an online search of yourself – regularly• Ask an expert (teenager) for help!
  16. 16. • Facebook • Slideshare• LinkedIn • Pinterest• Google+ • Stumbleupon• Twitter  • Screenr• YouTube
  18. 18. • Facebook • Slideshare• LinkedIn • Pinterest• Google+ • Stumbleupon• Twitter  • Reddit• YouTube • Screenr
  19. 19. A 15 year old’s perspective…
  20. 20. A 15 year old’s perspective…• Facebook:  “There’s a lot of ads but it’s really good”• LinkedIn: “Nobody uses LinkedIn in unless you have, like, a job”• Google+: “nobody has Google+”• Twitter: “It’s good for keeping track of things”
  21. 21. A 15 year old’s perspective…• Facebook:  “There’s a lot of ads but it’s really good”• LinkedIn: “Nobody uses LinkedIn in unless you have, like, a job”• Google+: “nobody has Google+”• Twitter: “It’s good for keeping track of things”
  22. 22.
  23. 23. What’s right for you? Are you…. Looking for a job or wanting to network/collaborate with other professionals? Wanting to share information, invite feedback/contributions, and follow others? Wanting to push out links/short reflections and follow others?
  24. 24.
  25. 25. Twitter
  26. 26. Profile Everything  about you in  160 characters  or less
  27. 27. Quick Twitter Tips• # (hashtag): categorizes tweets – there is a  taxonomy of hashtags, or you can create your  own (• @MarilynHerie: Twitter handle – how your  Tweets will appear• 140 characters max• If sending a link, make it into a “Tiny URL”
  28. 28. Twitter Practice • What is something  that is unique to  me?  • What is something  I have experienced  that others may  identify with?
  29. 29. Twitter Practice • Turn to the person  behind you • If you’re on Twitter:  – Share your handle and bio – Who do you follow and  why? • If you’re not on Twitter: – What would you say  about yourself in your  brief bio? – Practice writing a “Tweet” about this session
  30. 30. • Facebook • Slideshare• LinkedIn • Pinterest• Google+ • Stumbleupon• Twitter • Screenr• YouTube
  31. 31. More than just cat videos
  32. 32.
  33. 33. Create Video Content To…• Share research findings• Demonstrate clinical skills• Hear from stakeholders, guest experts, etc.• Disseminate talks or presentations• Video Blogging (Vlogging)
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39. • Facebook • Pinterest• LinkedIn • Stumbleupon• Google+ • Slideshare• Twitter  • Screenr• YouTube
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Collaboration Tools• Blogging• Webinars, webconferencing• Wikis
  47. 47. Collaboration Tools• Blogging• Webinars, webconferencing• Wikis
  48. 48. What would you name it?
  49. 49. What blog names have others used? How did you decide?
  50. 50.
  51. 51. Educateria
  52. 52.
  53. 53. TemplateTitle DescriptionBanner Image Optional Picture
  54. 54. Post Title Categories/Tags Subtitle
  55. 55. Where do the cool people hang out?
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60. Take‐Home Messages• You might be online even if it’s not “you”• Consider a “placeholder” with some content  across platforms, especially if you/your  organization’s name is not unique• Don’t assume you/your organization’s name is  unique• Even if you don’t use a platform, someone  else might be searching for you on it
  61. 61. How do I decide? 1. Do I want to install, configure, and host my blog myself, or  would I rather rely on a hosted service?  2. Do I want to create my own blog theme, or am I satisfied  with using or customizing an existing theme?  3. Do I want to be able to install custom plug‐ins or am I  satisfied with the functionality that is built‐in to the  platform I choose?  4. Will I be writing more long‐form posts or posting cool things  I find online? Or do I need to be able to do both?  5. Do I want others to be able to comment on my post and  interact with my content in a social way, or do I just want to  be able to have a place to post my writing where people  can read it and nobody can bother me?  6. Am I willing to pay for this blogging platform?
  62. 62. Collaboration Tools• Blogging• Webinars, webconferencing• Wikis
  63. 63. Webinars
  64. 64. Who has presented a webinar as a speaker/facilitator?
  65. 65. Six Webinar Tips 1. It might not be a webinar 2. I like text chat better than voice 3. Prime participants to participate 4. You can’t do it all 5. Ready for your close‐up 6. Less text more pictures
  66. 66. Virtual Meetings & Tele‐socialwork
  67. 67.
  68. 68.
  69. 69. Collaboration Tools• Blogging• Webinars, webconferencing• Wikis
  70. 70.
  71. 71. E‐Therapy • 1st provision of behavioural health services  delivered from a distance… 1959Considerations for the provision of e-therapy, SAMHSA, 2009
  72. 72.
  73. 73.
  74. 74. Clinical Social Work Journal, published online Feb 2012
  75. 75. “It Just Crept In” • Client‐driven practice • Pandora’s Box • Ethical gray zone • Permeable boundariesMishna et. al., 2012
  76. 76.
  77. 77. What is e‐therapy? “The use of electronic media and information  technologies to provide services for  participants in different locations”Considerations for the provision of e-therapy, SAMHSA, 2009
  78. 78. Applications • Psychoeducation • General counselling • Self‐help • CBTConsiderations for the provision of e-therapy, SAMHSA, 2009
  79. 79. For diverse issues, including… • Substance dependence treatment • Panic disorder • Public speaking anxiety • Agoraphobia • Eating disorders • DepressionConsiderations for the provision of e-therapy, SAMHSA, 2009
  80. 80. E‐Therapy Platforms Text-Based Non-Text- BasedSynchronous Internet Telephone Messaging (IM) Video-conference Online Chat Web-conference Text messageAsynchronous Email Fax Discussion board/ Video Online forum Voice recording Comments on blogs, vlogs
  81. 81. Pros and Cons of E‐Therapy • Accessibility • Digital divide • Cost • Confidentiality • Continuity of care • Technology failures • Demand • Communication barriers  • Stigma of accessing  (e.g., linguistic  community resources competence,  • Privacy communication norms) • Emergencies/crisesConsiderations for the provision of e-therapy, SAMHSA, 2009
  82. 82. Small comparison study of online vs face-to-facemanualized group CBT counselling for clients withdisordered eating“Significant improvements on all outcome variables wereobserved and maintained at follow-up in both groups”Take home message: Brief group CBT therapyappears to be adaptable to an online, synchronous(chat room/discussion board) delivery context
  83. 83. Small, self-selected sample of online therapy consumers“Exceeding expectations and despite low power, resultson the composite scale and goal subscale of the WAIwere significantly higher than those from therepresentative sample of face-to-face clients”Take home message: Participants correspondingwith therapists using more than one online modalitydemonstrated stronger working alliance
  84. 84. Meta-analysis of 56 studies published between 1998-2010“Direct comparisons favour FTFIs over CDIs althoughthe incremental effect is small”Take home message: Research needs to gobeyond simple efficacy evaluations and investigatespecific intervention components and theirapplications in CDIs
  85. 85. Research Issues • Small sample sizes • High dropout • Lack of comparison groups • Diversity of delivery modes • Lack of standardized interventionsConsiderations for the provision of e-therapy, SAMHSA, 2009
  86. 86. Ethical, Legal and Regulatory Issues • Confidentiality:  – Records can be breached/not easily deleted – Client forwards correspondence to third party • May favour more affluent, literate, educated • How do we know it works? Outcomes? • Foremost clinical decision is whether to provide  treatment • Jurisdictional issues • Scope of practice • Which region’s regulations take precedence?Considerations for the provision of e-therapy, SAMHSA, 2009
  87. 87. Informed Consent• Treatment process/procedures• Benefits and risks• Actions taken to prevent risks• Procedures for emergencies• Confidentiality and safeguards
  88. 88. Every ceiling, when reached,  becomes a floor. ‐ Aldous Huxley
  89. 89. SummaryUtility and ease of use are better predictors of uptake thantime, age or specialtyYou likely already have an online identity – social mediacan help you further control and define it + establish PLNsSocial media tools go far beyond vehicles for corporatecommunicationOnline collaboration and discussion (blogging, micro-blogging, wikis, etc.) can further reflective practice andknowledge sharing/exchangePeople – clients, students, peers and others – are alreadydriving changeSome disciplines (for example Medicine) are ahead of thecurve in adoption, evaluation and researchThe collaborative and systems orientation of social workmay be a natural fit with these new and emergingtechnologies
  90. 90. We are all inventors
  91. 91. Each sailing on a voyage of discovery
  92. 92. Guided each by a private chartOf which there is no duplicate.
  93. 93. The world is all gates All opportunities.
  94. 94. Ralph Waldo Emerson
  95. 95.