1. DOM & TOM INC
DOMANDTOM.COM NYC 646.741.5049 / CHI 773.377.5585
2. 433 million people are on LinkedIn.
And theyāre all trying to ļ¬nd you!
3. WHY LINKEDIN?
Your Personal Brand
Itās not just for job searching. Itās a way for people who might want to work
with you to learn more about what you have to offer.
Higher Visibility = More Opportunities
An impressive LinkedIn proļ¬le opens the door for people to ļ¬nd and connect
with you.
Maximize Exposure Within Your Network
Your activity is broadcast to your network, so you stay top-of-mind.
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4. Look at your proļ¬le objectively and ask:
āWould I be excited to work with me?ā
5. HOW IT WORKS
SEO Tactics
Use the words that people are actually searching. You must be discoverable. (If
youāre unsure what to write, look at job postings in your ļ¬eld and see how they
summarize your job description āĀ these are often written by hiring managers and
recruiters.) Most people wonāt look past the ļ¬rst ļ¬ve results.
Other Optimizations
Have a great headshot, a complete proļ¬le, numerous (genuine) connections, links
to past work, a vanity URL, recommendations, endorsements, multiple touch points.
Maximize Exposure Within Your Network
Your activity is broadcast to your network, so you stay top-of-mind when
opportunities arise.
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6. TIPS AND TRICKS
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Show, Donāt Tell!
Ā» Add portfolio projets.
Ā» Add blog posts.
Ā» Add slide decks and presentations.
Ā» Add videos.
Other Tips
Ā» Itās totally cool to have fun on LinkedIn!
Ā» Add some personality to your proļ¬le with unicodes (but donāt overuse!).
Ā» Your summary should POP and set you apart from others.
Ā» Try using unicodes.
7. HEADERS
Headline: The Most Important Real Estate on LinkedIn
Ā» There should be no question about what you do.
Ā» Say it strong, in 120 characters.
Ā» Make it clever or interesting.
Photo Tips and Backgrounds
Ā» Invest in a great headshot.
Ā» A great background will make you stand out.
Ā» Make it something that speaks to who you are.
More Thoughts
Ā» Donāt need to include your place of employment (we see this already).
Ā» Your header alone should make someone want to hire you.
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9. SUMMARY
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If You Donāt Wow People Here, You Never Will
Ā» Tell a story.
Ā» Keep it on the shorter side if possible.
Ā» If you do want to go longer, break it into sections.
Bad Examples
Ā» āI am a data-driven marketing professionalā¦ā (boring)
Ā» āI am a client-focused game-changing innovatorā¦ā (buzzwords)
Good Example
Ā» āMy obsession with marketing began with my love of Coca-Cola. Like so
many other children, I was enchanted by the unmistakable red-and-white
logo, and I had a special afļ¬nity for polar bears that would come along with
my beverage every holiday season.ā
10. PROFILE TIPS
Ā» Show your personality!
Ā» Break things into sections.
Ā» Donāt be boring.
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11. PROFILE CONTENT
Projects
An amazing place to showcase work. This is
a prime opportunity to show, instead of tell.
Publications
Show off your thought leadership and
expertise.
Experience
Include every relevant job experience. It
doesnāt matter how long the proļ¬le is as
long as it is all relevant.
Honors and Awards
Can include team projects, speaking
engagements, press and much more.
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Organizations
A great way to establish your reputation and
solidify yourself as a thought leader.
Interests
Go crazy with these. Let people know the real
you. You never know whatās going to spark a
conversation, so the more touch points you
have, the better.
Volunteering
Volunteering has great beneļ¬ts, so if you
donāt do this already, consider giving back to
the community.
Education
Again, include anything thatās relevant.
12. MORE WAYS TO ENGAGE
Ā» Follow inļ¬uencers, and share their posts.
Ā» Join groups, and stay engaged with them.
Ā» Consider industry-speciļ¬c groups and alumni
groups.
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13. ENDORSEMENTS & RECS
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Endorsements Are Great!
Ā» Social proof of your skill set.
Ā» Giving them is a good way to stay top-of-mind.
Ā» Make sure they ļ¬t!
You Can Hide Endorsements That Donāt Fit
Ā» Skills and Expertise >> Manage Endorsements >> Uncheck Boxes
Ā» Or, Add and Remove >> Delete
Recommendations Are Awesome!
Ā» Recommendations are HUGE when it comes to proof of skill and compatibility.
Ā» Donāt be afraid to askā¦ but be tactful about your approach.
Ā» Though their true value varies by viewer, good recommendations can only
help you.
14. Case Study: Meet Donna Serdula
https://www.linkedin.com/in/todonna
17. POSTING ON LINKEDIN
Blogging
This is an awesome way to reach people
and introduce your content to new
audiences.
Updates
Find what works for you. It might be
highly technical stuff, but more likely the
stuff that performs well will be fun but
also informative.
Let Your Personality Shine
Images and videos that reļ¬ect your true
personality as it relates to your
professional work is great! Donāt assume
itās all about bland mumbo jumbo.
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Post Frequently
This will improve your visibility.
Track Your Analytics
LinkedIn will show you how many eyes were
on a given post, and has cool analytics for
blog posts. Monitor these to see whatās
working.
Engage With Others
Your likes and activities show up in your
feed, keeping you top of mind.
Share Presentations
LinkedIn Slideshare shows you how many
people have viewed your presentation.
19. WORKSHOP:
Developing Your Summary
Ā» WHAT do I really want to say?
Ā» WHO am I targeting?
Ā» HOW can I say this in a way thatās compelling and
engaging?
Iām here
to help!
linkedin.com/in/whitneymeers
@whitneymeers
whitney.meers@domandtom.com