Slides supporting discussion of the Quello Advisory Board Meeting of 20 May 2016.

1. Researching Locally to
Speak Globally
Quello Advisory Board Forum
Quello Center
Michigan State University
Follow @QuelloCenter
Slides for a meeting for the Quello Advisory Board, 20 May 2016, at the Quello Center,
Michigan State University.

2. Morning Agenda
Public Service Broadcasting:
Opportunities and Challenges
Net Neutrality & Digital
Inequalities: Proposals

3. Broadcast Excellence Awards 2015
Michigan Association of Broadcasters
WKAR team. (l-r) Peter Whorf, Isaac Constans, Nicole Zaremba, Susi Elkins, Gary Reid, Dan
Wogan, Tim Elkins, Mark Bashore. Photo by W.R. RICHARDS / WKAR-MSU

4. WKAR OVERVIEW:
Internal/External & Pre/Post Auction factors
Economics
– Auction reality, Post auction operation, role of CPB
Policy
– Non-com stance & ATSC 3.0 marketplace decisions
Audience demographics
– Twin focus of age & Social-economic status
Content
– Philosophy. Membership organization in affiliate world & Network status
Technical operations
– Distribution and control & timeframe
Personnel
– New skills & Boom and glut

5. Selected Research Proposals
Net Neutrality for NSF (Aleks Yankelevich)
Digital Inequalities at NSF (Aleks Yankelevich)
MSU Students and Digital Divides (Bibi Reisdorf)
Access for Prisoners and Parolees (Bibi Reisdorf)
Last Mile Wireless Access to The Quilt (Mitch Shapiro)

6. Afternoon Agenda
Building on Projects Tied to
Michigan
Closing Roundtable
Discussion

7. State of the State Survey (SOSS)
• Telephone survey with ~1,000 respondents
• Representative of Michigan
• Internet-related questions since 1997
• Fall 2016
• 32 questions about Internet use and attitudes
• N=995 (49.4% male, 50.6% female; 80.2% white,
12.9% African-American, 6.9% other)
Conducted 2-3 times/year since 1994

8. Internet Access in Michigan, 1997-2016
69.5%
47.3%
42.7%
32.7%
26.5%
23.8%
21.4% 20.9%
18.3%
13.4% 12.5% 13.3%
30.5%
53.0%
57.3%
67.3%
73.5%
76.2%
78.6% 79.1%
81.7%
86.6% 87.5% 86.7%
0%
20%
40%
60%
80%
100%
1997* 1998 1999 2001 2002 2003 2004 2005 2008 2009* 2013 2016
Internet Use in Michigan
No use Use

9. Age and Internet Use in Michigan
32.6%
82.0%
84.7%
77.3%
85.3%
95.1% 95.5%
92.9% 92.9%
96.0% 97.1% 98.3%
10.0%
27.0% 27.6%
21.0%
32.9%
27.8%
38.4% 38.8%
55.2%
66.1%
63.5%
60.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 1998 1999 2001* 2002** 2003*** 2004 2005**** 2008 2009 2013 2016
Internet use by age
18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years

10. Race and Internet Use in Michigan
31.3%
54.6%
57.5%
68.0%
74.7%
74.2% 78.7%
79.7%
83.2%
89.4% 87.9%
88.0%
22.7%
41.8%
50.4%
55.9%
62.5%
68.4%
76.2%
72.3% 78.4% 71.3%
82.7% 77.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 1998 1999 2001* 2002** 2003*** 2004 2005**** 2008 2009 2013 2016
Internet use by race
White/Caucasian African-American

11. Education and Internet Use in Michigan
8.6%
28.9%
26.7%
31.4%
35.4%
28.6%
19.7%
42.7%
53.8%
63.0% 62.5%
71.1%
11.9%
36.1%
38.8%
54.6%
59.2%
64.4%
73.4%
65.1%
71.1% 71.8%
74.1%
76.6%
50.2%
63.9%
75.5%
83.5%
89.8% 89.8%
92.2% 91.2%
94.2%
97.9%
95.9%
91.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 1998 1999 2001* 2002** 2003*** 2004 2005**** 2008 2009 2013 2016
Internetuse by education
No degree Basic qualification Further qualifications Higher qualifications

12. Occupation and Internet Use in Michigan
35.5%
59.9%
65.2%
79.6%
82.4% 83.3%
87.6% 88.9% 89.7%
91.5%
96.7% 95.6%
41.0%
83.0%
88.5%
91.0% 91.4%
87.8%
100.0% 98.6%
96.0% 97.0%
100.0% 100.0%
14.3%
16.2%
21.7%
30.6%
42.6%
35.6%
43.6%
50.5%
55.7%
68.0%
72.2%
67.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 1998 1999 2001* 2002** 2003*** 2004 2005**** 2008 2009 2013 2016
Internet use by occupational status
Employed Unemployed Student Retired Homemaker Disabled

13. Use of Social Media in Michigan
77.6%
22.4%
0%
20%
40%
60%
80%
100%
Yes No
Social media use

14. Cultures of the Internet
Oxford Study of Attitudes in Britain
Five Cultures
• e-Mersed
• Pragmatists
• Cyber-savvy
• Moderates
• Adigitals

15. Efficiency v Conviviality
0 10 20 30 40 50 60 70 80 90 100
Saves Time
Makes Life Easier
Helps Pass Time
Too Much Inappropriate Material
Easier to Keep in Touch
Easier to Meet People
Don't Feel Lonely
Frustrating to Use
Percent
Percent

16. Internet Use Saving Time?
84.8%
3.0%
12.3%
79.7%
4.7%
26.8%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet saves time
Social media users SM non-users
83.7%
3.4%
13.0%
74.5%
1.0%
24.5%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet saves time
Users Non-users

17. The Internet Makes Life Easier?
83.1%
3.5%
13.5%
58.0%
4.9%
37.0%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet makes life easier
Users Non-users
84.6%
3.3%
12.0%
77.6%
4.2%
30.4%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet makes life easier
Social media users SM non-users

18. The Internet Helps Pass Time?
83.4%
0.1%
16.5%
56.3%
0.5%
43.2%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet helps pass time
Social media users SM non-users
77.3%
0.1%
22.5%
79.7%
2.7%
17.7%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet helps pass time
Users Non-users

19. Feeling Lonely Online?
22.2%
5.4%
72.4%
77.6%
2.8%
19.6%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
People don't feel lonely online
Users Non-users
25.1%
4.1%
70.8%
12.4% 9.7%
78.0%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
People don't feel lonely online
Social media users SM non-users

20. The Internet Is Frustrating to Work With?
17.8%
2.4%
79.8%
39.4%
2.1%
58.5%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet is frustrating to work with
Social media users SM non-users
22.6%
2.4%
75.0%75.3%
3.3%
21.3%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Internet is frustrating to work with
Users Non-users

21. Too Much Inappropriate Material Online?
69.2%
4.5%
26.3%
90.1%
1.6%
8.3%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Too much inappropriate material online
Users Non-users
66.8%
4.7%
28.6%
77.8%
3.8%
18.4%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
Too much inappropriate material online
Social media users SM non-users

22. 16.8%
1.9%
81.3%
9.4%
2.1%
88.5%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
It's easier to meet people online
Social media users SM non-users
15.2%
2.0%
82.8%
47.9%
7.5%
44.6%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
It's easier to meet people online
Users Non-users
Easier to Meet People Online?

23. The Internet Should be Regulated More/Less?
22.0%
54.5%
23.5%
32.5%
43.9%
23.7%
0%
20%
40%
60%
80%
100%
More Same/no change Less
Internet regulation
Users Non-users
20.9%
55.3%
23.8%25.9%
51.9%
22.2%
0%
20%
40%
60%
80%
100%
More Same/no change Less
Internet regulation
Social media users SM non-users

24. Easier to Keep in Touch Online?
95.5%
0.1%
4.3%
64.6%
1.0%
34.4%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
It's easier to keep in touch online
Social media users SM non-users
88.5%
0.5%
11.0%
87.6%
0.9%
11.5%
0%
20%
40%
60%
80%
100%
Agree Neither/nor Disagree
It's easier to keep in touch online
Users Non-users

25. ICT4Detroit:
Public Opinions and Collaborative Initiatives
Opinions on Detroit’s Future
ICT4Detroit’s Progress

26. Attitudes Toward Detroit
24.8%
70.5%
4.7%
27.3%
72.7%
0.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Decline Improve Unsure
Agreement that the City of Detroit will decline/improve over the coming years
Michganders Detroit Residents

27. Attitudes on Impact of Declaring Bankruptcy
14.3%
63.6%
4.2%
13.1%
4.7%
20.0%
50.9%
3.6%
18.2%
7.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Much better off Somewhat better off Neither/nor Somewhat worse off Much worse off
Agreement that the City of Detroit is better/worse off as a result of declaring bankruptcy
Michganders Detroit Residents

28. Gender and Detroit’s Prospects
29.1%
35.6% 35.2%
29.1%
4.0%
66.9%
26.3%
44.2%
29.6%
20.5%
5.4%
74.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Decline Stay the same Improve
Agreement that the City of Detroit will decline/improve over the coming years by gender
Male 2008 Male 2016 Female 2008 Female 2016

29. Race and Detroit’s Prospects
12.4%
35.0%
52.6%
21.2%
3.4%
75.4%
30.4%
40.8%
28.7%
26.2%
4.0%
69.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Decline Stay the same Improve
Agreement that the City of Detroit will decline/improve over the coming years by race
African American 2008 African American 2016 White 2008 White 2016

30. ICT4Detroit Team

31. Collaboration in Detroit:
How Wide? How Deep?

32. Clusters of Organizations 4 Detroit

33. The Idea of a Quello Forum
Early Discussion of a Quello User Forum
Revisiting this Idea as:
• Local Initially, rather than National or Global
• Forum rather ‘user forum’: more generic, able to
evolve as an identity develops
• Self-Funded (idea to float to potential
supporters)

34. Closing Roundtable Discussion
Feedback?
Research Questions?
New Developments?
Topics for September Board Meeting?